I am a results-driven Social Media Manager and Digital Marketing Specialist with experience in strategy, paid advertising (Facebook & Google Ads), analytics, and growth planning. I help businesses generate leads and increase sales through data-driven marketing strategies without requiring on-camera content. My expertise includes content planning, account setup, campaign optimization, and performance tracking. I am reliable, detail-oriented, and comfortable working fully remotely.…

SayoKhalifa

I am a results-driven Social Media Manager and Digital Marketing Specialist with experience in strategy, paid advertising (Facebook & Google Ads), analytics, and growth planning. I help businesses generate leads and increase sales through data-driven marketing strategies without requiring on-camera content. My expertise includes content planning, account setup, campaign optimization, and performance tracking. I am reliable, detail-oriented, and comfortable working fully remotely.…

Available to hire

I am a results-driven Social Media Manager and Digital Marketing Specialist with experience in strategy, paid advertising (Facebook & Google Ads), analytics, and growth planning.
I help businesses generate leads and increase sales through data-driven marketing strategies without requiring on-camera content.
My expertise includes content planning, account setup, campaign optimization, and performance tracking. I am reliable, detail-oriented, and comfortable working fully remotely.

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Language

English
Fluent
Amharic
Fluent
Arabic
Fluent

Work Experience

Freelance Social Media Manager at Self-Employed
January 4, 2026 - Present
Managing and creating social media content for brands and personal projects. Skilled in Canva design and CapCut video editing to produce engaging posts, Reels, and short-form videos. Focused on content planning, scheduling, and brand promotion to improve online presence and audience engagement.

Education

Fundamentals of Digital Marketing (Digital Marketing Institute) ✅ at Digital Marketing Institute
November 1, 2025 - January 4, 2026
Learned core principles of social media marketing, content creation, and digital campaigns. Gained hands-on experience using Canva and CapCut for content creation. Completed practical projects in managing social media accounts and growing engagement.

Qualifications

Fundamentals of Digital Marketing (Digital Marketing Institute) ✅
January 4, 2025 - January 4, 2026
Learned core principles of social media marketing, content creation, and digital campaigns. Gained hands-on experience using Canva and CapCut for content creation. Completed practical projects in managing social media accounts and growing engagement.
Digital Marketing Fundamentals Certificate
January 1, 2025 - January 4, 2026

Industry Experience

Software & Internet, Professional Services
    paper Facebook Lead Generation Ad Campaign (Sample Project)

    This sample project demonstrates my ability to create high-converting Facebook ad campaigns focused on lead generation and sales growth.
    🎯 Objective: Generate qualified leads for a small online business.
    🔎 Target Audience:
    Age: 23–40
    Interests: Online shopping, entrepreneurship, digital services
    Location: English-speaking countries
    ✍️ Ad Copy Example:
    Headline:
    Struggling to Get Consistent Leads for Your Business?
    Primary Text:
    Stop wasting money on ads that don’t convert. I help businesses generate high-quality leads using data-driven Facebook advertising strategies.
    ✔ Targeted campaigns
    ✔ Conversion optimization
    ✔ Clear performance tracking
    Start growing your business today.
    📊 Strategy Used:
    Audience targeting & segmentation
    A/B testing creatives
    Conversion-focused copywriting
    Performance monitoring & optimization
    This sample highlights my skills in Facebook Ads, copywriting, and campaign strategy.

    paper Social Media Strategy & Digital Marketing Project

    This project showcases my work in social media strategy and digital marketing.

    Responsibilities included:
    • Developing social media growth strategies
    • Planning content calendars and posting schedules
    • Setting up and optimizing Facebook & Google Ads
    • Analyzing performance metrics and improving results
    • Supporting brand growth without on-camera or video-based content creation

    This project demonstrates my ability to help businesses grow through strategy, analytics, and paid advertising.

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