I'm a graphic designer with over 9 years of experience in print management and content creation for digital media. I excel at developing engaging visual identities and producing content that preserves brand voice across channels, collaborating with marketing and sales teams to boost visibility and customer loyalty. I specialize in strategic design processes and experience design, delivering print and digital pieces, branding systems, and multimedia content. I enjoy learning new tools and techniques, working with cross-cultural teams (US, Australia, LatAm), and driving campaigns for diverse sectors from finance to healthcare and retail.…

Esteban Roa

I'm a graphic designer with over 9 years of experience in print management and content creation for digital media. I excel at developing engaging visual identities and producing content that preserves brand voice across channels, collaborating with marketing and sales teams to boost visibility and customer loyalty. I specialize in strategic design processes and experience design, delivering print and digital pieces, branding systems, and multimedia content. I enjoy learning new tools and techniques, working with cross-cultural teams (US, Australia, LatAm), and driving campaigns for diverse sectors from finance to healthcare and retail.…

Available to hire

I’m a graphic designer with over 9 years of experience in print management and content creation for digital media. I excel at developing engaging visual identities and producing content that preserves brand voice across channels, collaborating with marketing and sales teams to boost visibility and customer loyalty.

I specialize in strategic design processes and experience design, delivering print and digital pieces, branding systems, and multimedia content. I enjoy learning new tools and techniques, working with cross-cultural teams (US, Australia, LatAm), and driving campaigns for diverse sectors from finance to healthcare and retail.

See more

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Graphic Designer at Peoplepass
June 1, 2017 - October 3, 2025
Managed content for the website and social media, enhancing brand image. Brand management for Peoplepass, aligning with VISA and MASTERCARD franchises.
Graphic Designer at Atrapalo
August 1, 2018 - October 3, 2025
Created attractive titles designed to maximize click-through rates to the website. Designed advertising materials for e-commerce (mailing) in Colombia and Central America. Created strategies and campaigns to increase website traffic. Created headlines based on the website's SEO, making marketing emails more effective.
Senior Designer at Omnicon
March 1, 2023 - October 3, 2025
Developed creative solutions to meet objectives defined by Omnicon's marketing area through user experience design. Created visual pieces for print and digital media, including web and social networks. Coordinate with U.S. agency (Rivergate Marketing) to ensure culturally appropriate communication. Created logo and brand manual for use in promotional material and website. Created multimedia content for social networks. Painted a mural project across three areas of a hotel to reflect the DNA of the Australian city and territory.
Video Editor at Build Clean Melbourne
July 1, 2024 - October 3, 2025
Led graphic creation for health campaigns in collaboration with scientific societies. Created visual content for social media and the website, increasing customer engagement. Managed editorial and digital brand for a stronger corporate identity in healthcare. Strengthened the design-company relationship, developing a design-oriented business culture. Managed brand image and design in promotional materials (POP) to Philips, Osram, Schneider Electric. Incorporated strategic design processes to support Merchandisers local and Trade marketing.
Painter / Professional Painter at Brisbane, Australia
March 1, 2024 - October 3, 2025
Part-time professional painting work in Brisbane; contributed to painting across projects to create a welcoming environment.
Design Leader at Cuenta de Alto Costo
April 1, 2022 - October 3, 2025
Led design initiatives and brand image management; collaborated with marketing and sales teams to increase in-store and digital sales. Delivered visual campaigns and infographics; supported merchandising and trade marketing.
Brand and Image Leader at Ilumec
March 1, 2019 - October 3, 2025
Led brand and image initiatives, aligning design with business objectives and supporting marketing and product development.

Education

Graphic Designer at universidad Jorge Tadeo Lozano
February 1, 2010 - December 1, 2015
Professional in Graphic Design at Universidad de Bogotá Jorge Tadeo Lozano
January 1, 2010 - December 31, 2015
Specialization in Design Management at Bogotá, Colombia
January 1, 2018 - October 3, 2025
Data Visualization and Storytelling at Tecnológico de Monterrey, Mexico
January 1, 2021 - October 3, 2025
General English at CRICOS, Brisbane, Australia
January 1, 2024 - October 3, 2025

Qualifications

Senior Designer
April 1, 2019 - October 2, 2024
Data Visualization and Storytelling
January 1, 2021 - October 3, 2025
Specialization in Design Management
January 1, 2018 - October 3, 2025
General English
January 1, 2024 - October 3, 2025

Industry Experience

Education, Agriculture & Mining, Energy & Utilities, Manufacturing, Travel & Hospitality, Financial Services, Media & Entertainment, Healthcare, Retail, Software & Internet, Professional Services