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I'm GIPI GOPINATH, an Indian-born Australian who grew up in Dubai and has called many countries home. Travel and discovering new cultures is my passion, and I'm an avid sports enthusiast, foodie, and photography lover. Professionally, I lead the Experience & Operations function at Kinesso Australia, driving strategy, governance and commercial performance across SEO, digital experience, data and technical performance to deliver measurable business outcomes. I thrive at the intersection of strategy, operations and performance marketing, building capable teams, delivering outcomes, and turning complex digital ecosystems into business value. I’ve delivered major client results—maintaining an NPS of 75 and driving $1M+ incremental new business—while shaping scalable processes and cross-functional collaboration.…I'm GIPI GOPINATH, an Indian-born Australian who grew up in Dubai and has called many countries home. Travel and discovering new cultures is my passion, and I'm an avid sports enthusiast, foodie, and photography lover. Professionally, I lead the Experience & Operations function at Kinesso Australia, driving strategy, governance and commercial performance across SEO, digital experience, data and technical performance to deliver measurable business outcomes. I thrive at the intersection of strategy, operations and performance marketing, building capable teams, delivering outcomes, and turning complex digital ecosystems into business value. I’ve delivered major client results—maintaining an NPS of 75 and driving $1M+ incremental new business—while shaping scalable processes and cross-functional collaboration.

GIPI GOPINATH

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I'm GIPI GOPINATH, an Indian-born Australian who grew up in Dubai and has called many countries home. Travel and discovering new cultures is my passion, and I'm an avid sports enthusiast, foodie, and photography lover. Professionally, I lead the Experience & Operations function at Kinesso Australia, driving strategy, governance and commercial performance across SEO, digital experience, data and technical performance to deliver measurable business outcomes. I thrive at the intersection of strategy, operations and performance marketing, building capable teams, delivering outcomes, and turning complex digital ecosystems into business value. I’ve delivered major client results—maintaining an NPS of 75 and driving $1M+ incremental new business—while shaping scalable processes and cross-functional collaboration.…I'm GIPI GOPINATH, an Indian-born Australian who grew up in Dubai and has called many countries home. Travel and discovering new cultures is my passion, and I'm an avid sports enthusiast, foodie, and photography lover. Professionally, I lead the Experience & Operations function at Kinesso Australia, driving strategy, governance and commercial performance across SEO, digital experience, data and technical performance to deliver measurable business outcomes. I thrive at the intersection of strategy, operations and performance marketing, building capable teams, delivering outcomes, and turning complex digital ecosystems into business value. I’ve delivered major client results—maintaining an NPS of 75 and driving $1M+ incremental new business—while shaping scalable processes and cross-functional collaboration.

Available to hire

I’m GIPI GOPINATH, an Indian-born Australian who grew up in Dubai and has called many countries home. Travel and discovering new cultures is my passion, and I’m an avid sports enthusiast, foodie, and photography lover.

Professionally, I lead the Experience & Operations function at Kinesso Australia, driving strategy, governance and commercial performance across SEO, digital experience, data and technical performance to deliver measurable business outcomes. I thrive at the intersection of strategy, operations and performance marketing, building capable teams, delivering outcomes, and turning complex digital ecosystems into business value. I’ve delivered major client results—maintaining an NPS of 75 and driving $1M+ incremental new business—while shaping scalable processes and cross-functional collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Experience and Operations at Kinesso Australia

May 1, 2024 - February 1, 2026

Led the Experience function, overseeing SEO, technical experience, and performance optimisation, with responsibility for strategic direction, delivery standards, and operational excellence across a 15-person team, including Director-level reports. Acted as a senior strategic partner to clients and internal leadership, driving cross-functional alignment across Product, Engineering, Data, and Media teams while leading talent development, capability uplift, and succession planning. Developed and implemented Technical SEO strategies for global clients; conducted full technical site audits, oversaw new site builds and technical SEO roadmaps. Maintained an industry-leading NPS of 75. Generated $1M+ in incremental new business by positioning Experience and technical performance as commercial growth drivers, supporting pitches and executive presentations. Built scalable processes, QA frameworks, and testing methodologies to ensure Experience and technical capabilities remained best-in-class, w

Head of Performance Media at Kinesso Australia

May 1, 2024 - February 1, 2026

Led the Performance Media function with accountability for revenue growth through data-driven paid media strategy across Google, Meta, TikTok, Display and Search, managing a 5-person team and embedding a culture of ROI accountability and performance innovation. Worked closely with clients and senior leadership to identify growth opportunities, shape integrated digital strategies, and build a high-performing, cross-functional team.

Head of Performance Media at Enigma Communications

November 1, 2022 - April 1, 2024

Led the Performance Media function with accountability for revenue growth through data-driven paid media strategy across Google, Meta, TikTok, Display and Search, managing a 5-person team and embedding a culture of ROI accountability and performance innovation. Worked with clients and senior leadership to identify growth opportunities, shape integrated digital strategies, and build cross-functional teams.

Web Experience Director at Resprise Australia

September 1, 2021 - November 1, 2022

Remit spanned growth strategy, performance media, commerce and marketplace development, digital experience, measurement, and emerging solutions, ensuring our offer stayed ahead of market changes while remaining grounded in business impact. By integrating Ecommerce, UX, Performance, and SEO capabilities, the team delivered end-to-end performance solutions that accelerated acquisition and increased customer lifetime value. Developed a graduate program to mentor, coach and develop graduates to high performing SEO Executives; led site migrations and testing improvements to ensure best-in-class technical SEO delivery.

Director of Organic Search at Crowd Australia

September 1, 2016 - August 1, 2021

Managed a portfolio of SEO accounts, responsible for the SEO performance for key clients and liaising with Global markets to implement cohesive strategies. Implemented a digital-first strategy for True Alliance brands that encompassed Organic search and measured in-store revenue, and achieved YoY revenue growth for DriveNow by 65% after introducing a content & SEO approach.

Senior SEO Consultant (formerly DGM) at APD

June 1, 2013 - September 1, 2016

Senior SEO Consultant leading campaigns across diverse clients; involved in strategy development, site migrations, and optimization to drive organic performance and revenue.

Senior SEO Consultant at iCrossing, London, UK

June 1, 2011 - June 1, 2012

Increased Gatwick Airport SEO revenue by 56% YoY and traffic by 45% YoY; Won Best International Program for LG Global; Led global SEO strategy for Speedo including content and mobile experience; led website migrations for Lacoste, LG, Superdry and LA Fitness.

SEO Account Manager at Tug Search, London, UK

August 1, 2010 - May 1, 2011

Managed SEO campaigns across a range of clients, providing in-depth reporting and campaign analysis to improve revenue and traffic YoY; improved organic visibility for campaigns such as Wonderbra.

Search Specialist at Pipon Search Solutions, London, UK

December 1, 2009 - July 1, 2010

Managed the SEO campaigns; increased Flight Centre UK sales by 25% YoY after optimizing the website and building a backlink strategy; speaker at a search conference in 2010.