Available to hire
Financial Strategist turned Social Media Manager - Portland native that has worked for brands such as Intel and Nike.
Experience building campaign and social channel asset recommendations, developing campaigns, optimizing assets and social media listening, reporting, and optimization
Experience Level
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Intermediate
English
Fluent
Work Experience
Social Media Manager at DAT Freight & Logistics
May 1, 2022 - PresentDeveloped and optimized social media channel strategy, asset creation, influencer engagements, and event activations, leading to double-digit increases in audience engagement and link clicks. Collaborated with Product, Influencer relations, and creative teams to capture Event, Brand, and Demand Generation content, using data-driven feedback to optimize engagement, brand recognition, and impact. Presented a 2023 social media plan to C-suite executives, creating a social-first strategy tailored to each channel.
Global Social Media Events Strategist (Contractor) at NetApp
January 1, 2022 - October 5, 2025Developed run-of-show social media plans for on-site and remote events (organic and paid) to support Brand and Demand Generation initiatives across B2C and B2B audiences. Leveraged data analytic platforms (including A/B testing) to influence asset development and audience acquisition decisions, resulting in increased engagement and audience growth.
Digital Flagship Strategist (Contractor) at Nike
September 1, 2020 - October 5, 2025Created a digital media playbook across .com, social, and email for future customer journeys, retention, and analytics. Implemented a worldwide go-to-market plan in the Branch platform, adopted across geos and business units for smooth day-to-day web publishing. Established a database for influencers and onboarded them into the system, ensuring data integrity and brand authenticity guidelines for live event messaging and content creation.
Freelance at Level (Local Start-Up Gym)
August 1, 2019 - October 5, 2025Developed social and digital media plan for a local start-up, building dashboards to drive campaign reporting and tactical learnings aligned to audience growth objectives.
Freelance at Board Game Start-Up
August 1, 2019 - October 5, 2025Managed social media rollout plan to garner awareness and audience interest, delivering targeted content and reporting.
Global Social Media Marketing Strategist at Intel Corporation
November 1, 2018 - October 5, 2025Led weekly operations reviews across multiple business units and global stakeholders to execute a Brand social go-to-market plan with asset creation proposals, leveraging social listening to ensure campaign cohesiveness. Drove product launches during live events (X Games, CES, Intel Extreme Masters) and Twitter Chats, achieving double-digit increases in video view rates, engagement, and product interest. Managed social strategy for Consumer Refresh and PC Innovation campaigns, guiding audiences down the funnel with data-driven feedback.
Social Media Manager at DA T Freight & Logistics
May 1, 2022 - PresentDeveloped and optimized social media channel strategy, including asset creation, influencer engagements, and event activations, leading to double-digit increases in audience engagement and link clicks versus prior period.
Global Social Media Events Strategist (Contractor) at NetApp
January 31, 2022 - October 5, 2025Developed run-of-show social media plans for on-site and remote events (organic and paid) to support Brand and Demand Generation initiatives in the B2C and B2B audience markets across social and digital media.
Digital Flagship Strategist (Contractor) at Nike
September 30, 2020 - October 5, 2025Created a digital media playbook (across .com, social, and email) for future customer journeys, retention, and analytics, implementing a worldwide go-to-market plan in the Branch platform, adopted across geos and business units for smooth operation of day-to-day web publishing processes and activities meeting or exceeding SLAs; Established a database for influencers around the country, onboarding them into the system through Workvivo and Slack, ensuring both data integrity and Brand authenticity guidelines for live event messaging and content creation.
Freelance Social Media Consultant at Various projects (Level gym; board game)
August 31, 2019 - October 5, 2025Developed social and digital media plans for Level, a local start-up gym, and for a start-up board game; built dashboards to measure campaign reporting and tactical learnings aligned to audience growth objectives.
Global Social Media Marketing Strategist at Intel Corporation
November 30, 2018 - October 5, 2025Led weekly operations reviews across multiple business units, global stakeholders, and publishing service providers to create and execute a Brand social go-to-market plan with asset creation proposals to optimize audience engagement and effectiveness of creative storytelling, using social listening to ensure campaign cohesiveness and effectiveness; Executed and pivoted on product launches during live events (X Games, CES, Intel Extreme Masters, Twitter Chats), leading to double-digit increases in video view rates, engagement, and product interest; Managed the social media strategy and execution for multiple Consumer Refresh and PC Innovation campaigns across all channels, guiding audiences down the funnel toward sale with data-driven feedback and best practices.
Education
Bachelor of Arts in Business Administration at University of Oregon
January 11, 2030 - June 1, 2009Bachelor of Arts in Business Administration at University of Oregon
January 11, 2030 - June 1, 2009Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Gaming, Transportation & Logistics, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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