SC

Financial Strategist turned Social Media Manager - Portland native that has worked for brands such as Intel and Nike.

About

Financial Strategist turned Social Media Manager - Portland native that has worked for brands such as Intel and Nike.

Experience building campaign and social channel asset recommendations, developing campaigns, optimizing assets and social media listening, reporting, and optimization

  • 8 years' experience
  • Joined October 2025

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Gaming
  • Transportation & Logistics
  • Retail

Work experience· 11 roles

Social Media Manager · DA T Freight & LogisticsMay 2022 – Present · 4 yrs 7 mos

Developed and optimized social media channel strategy, including asset creation, influencer engagements, and event activations, leading to double-digit increases in audience engagement and link clicks versus prior period.

Social Media Manager · DAT Freight & LogisticsMay 2022 – Present · 4 yrs 7 mos

Developed and optimized social media channel strategy, asset creation, influencer engagements, and event activations, leading to double-digit increases in audience engagement and link clicks. Collaborated with Product, Influencer relations, and creative teams to capture Event, Brand, and Demand Generation content, using data-driven feedback to optimize engagement, brand recognition, and impact. Presented a 2023 social media plan to C-suite executives, creating a social-first strategy tailored to each channel.

Global Social Media Events Strategist (Contractor) · NetAppJan 2022 – Oct 2025 · 3 yrs 10 mos

Developed run-of-show social media plans for on-site and remote events (organic and paid) to support Brand and Demand Generation initiatives in the B2C and B2B audience markets across social and digital media.

Global Social Media Events Strategist (Contractor) · NetAppJan 2022 – Oct 2025 · 3 yrs 10 mos
Digital Flagship Strategist (Contractor) · NikeSep 2020 – Oct 2025 · 5 yrs 2 mos
Digital Flagship Strategist (Contractor) · NikeSep 2020 – Oct 2025 · 5 yrs 2 mos
Freelance Social Media Consultant · Various projects (Level gym; board game)Aug 2019 – Oct 2025 · 6 yrs 3 mos
Freelance · Board Game Start-UpAug 2019 – Oct 2025 · 6 yrs 3 mos

Education

Bachelor of Arts in Business Administration · University of Oregon2030 – 2009
Bachelor of Arts in Business Administration · University of Oregon2030 – 2009

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