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Hi, I’m a UX content strategist and writer with a strong love for creating frictionless products that make people’s lives better. With a background that blends editorial judgment, product planning, UX strategy, and lots of QA, I’ve scoped MVPs, mapped information architecture, developed content plans, written everything from microcopy to long-form, and collaborated with designers and devs to bring real, functional experiences to life. As a result, I’ve had the opportunity to help shape complex websites and multi-feature platforms for SaaS providers, professional service firms, nonprofits, government organizations, consumer brands, and creative agencies.…Hi, I’m a UX content strategist and writer with a strong love for creating frictionless products that make people’s lives better. With a background that blends editorial judgment, product planning, UX strategy, and lots of QA, I’ve scoped MVPs, mapped information architecture, developed content plans, written everything from microcopy to long-form, and collaborated with designers and devs to bring real, functional experiences to life. As a result, I’ve had the opportunity to help shape complex websites and multi-feature platforms for SaaS providers, professional service firms, nonprofits, government organizations, consumer brands, and creative agencies.

Scarlett Payne

UX Writer, Content Strategist, Copywriter, +2

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Hi, I’m a UX content strategist and writer with a strong love for creating frictionless products that make people’s lives better. With a background that blends editorial judgment, product planning, UX strategy, and lots of QA, I’ve scoped MVPs, mapped information architecture, developed content plans, written everything from microcopy to long-form, and collaborated with designers and devs to bring real, functional experiences to life. As a result, I’ve had the opportunity to help shape complex websites and multi-feature platforms for SaaS providers, professional service firms, nonprofits, government organizations, consumer brands, and creative agencies.…Hi, I’m a UX content strategist and writer with a strong love for creating frictionless products that make people’s lives better. With a background that blends editorial judgment, product planning, UX strategy, and lots of QA, I’ve scoped MVPs, mapped information architecture, developed content plans, written everything from microcopy to long-form, and collaborated with designers and devs to bring real, functional experiences to life. As a result, I’ve had the opportunity to help shape complex websites and multi-feature platforms for SaaS providers, professional service firms, nonprofits, government organizations, consumer brands, and creative agencies.

Available to hire

Hi, I’m a UX content strategist and writer with a strong love for creating frictionless products that make people’s lives better. With a background that blends editorial judgment, product planning, UX strategy, and lots of QA, I’ve scoped MVPs, mapped information architecture, developed content plans, written everything from microcopy to long-form, and collaborated with designers and devs to bring real, functional experiences to life.

As a result, I’ve had the opportunity to help shape complex websites and multi-feature platforms for SaaS providers, professional service firms, nonprofits, government organizations, consumer brands, and creative agencies.

Skills

Copywriting

SEO

Experience Level

Copywriting

Expert

SEO

Expert

Language

English

Fluent

Work Experience

Freelance UX Writer & Content Strategist at Independent / Freelance

December 1, 2024 - Present

Managed freelance UX and content strategy services, including client communication, scoping, research, and recommendations. Conducted an SEO and website audit for a recording studio to improve visibility, client acquisition, and long-term growth. Designed strategy for a weekly UX-curation newsletter. Ongoing training in UX Writing Academy and Doing Design Right.

UX & Product Content Strategist at Boldist

July 1, 2024 - November 1, 2024

Led product design and content strategy for multi-feature websites and dashboards. Scoped requirements, authored briefs, created site maps and low-fidelity wireframes, and led QA. Conducted site audits and advised on usability, structure, and content improvements. Managed and wrote a weekly ecommerce newsletter averaging 18.5% CTR (top issues reaching 45%+ open rates).

Content Strategist & UX Writer at Boldist

July 1, 2021 - July 1, 2024

Built mission-aligned content strategies to support SEO, CRO, and full-funnel growth. Delivered on-brand content across websites, articles, and email, translating complex topics into accessible narratives. Wrote UX copy for dashboards and apps, including a policy-builder, RFQ flow, marketplace, and inventory management platform. Spearheaded content-first design workflows and documentation to reduce redesign costs and improve collaboration. Reviewed user flows, site maps, and wireframes, identifying usability improvements early on. Hired, managed, and mentored writers and freelancers; oversaw QA of deliverables. Lifted homepage conversions 750% (2% -> 17%) for an insurance client. Authored 68+ page-one articles driving 24K+ monthly visits and inbound leads across two clients.

Copywriter at The HOTH – SEO & Content Marketing Agency

March 1, 2020 - July 1, 2020

Delivered SEO-optimized articles across technical and lifestyle verticals. Selected as an 'all-star' contributor for consistently producing publish-ready work.

Copywriter & SEO Specialist at The HOTH – SEO & Content Marketing Agency

July 1, 2020 - July 1, 2021

Developed brand voice and tone guidelines for clients across industries. Wrote research-backed web, blog, and email content optimized for SEO, accessibility, and conversion. Restructured a nonprofit's 500+ page website to improve navigation and program engagement. Supported metadata, schema, and content upload in WordPress.