Steve Caterson

Led digitized, integrated play experiences and studio IP creation. Managed day-to-day production for a 100+ person game development team, distributed multi-million dollar budgets, and directly managed 10+ department leads. Established and evolved visual direction and art styles from concept through production and release, collaborating across disciplines (artists, designers, writers, engineers, and external partners) to turn brand/IP into clear, compelling interactive concepts. Guided rapid iteration through concept development, visual exploration, storyboarding, and UI/HUD design while balancing creative ambition, usability, scope, and production realities.

Produced the God of War program and helped deliver a high-profile interactive experience. Responsible for driving production execution, coordinating teams, and ensuring creative and delivery goals aligned through iterative development. Focused on managing complex production realities while keeping quality and audience engagement at the center of planning and communication.

Developed new game concepts and studio IP from scratch, generating visual ideas with minimal direction and iterating quickly with fast turnaround. Directed art teams to implement environments, characters, and VFX, and created or led production of project media and marketing assets (e.g., box art, posters, and adverts). Established early IP pipelines and concept-to-implementation collaboration across design and art.