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With 13+ years of experience working in-house, marketing some of the biggest global brands. I bring a balance of creativity, commercial acumen and tried and knowledge of what works. Need an addition to your team without adding headcount? I'm here to help you hit your deadlines and smash those KPIs.…

Samantha Carter

PRO

Marketing Strategist, Growth Marketer, Digital Marketer, +7

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With 13+ years of experience working in-house, marketing some of the biggest global brands. I bring a balance of creativity, commercial acumen and tried and knowledge of what works. Need an addition to your team without adding headcount? I'm here to help you hit your deadlines and smash those KPIs.…

Available to hire

Stoke-on-Trent, United Kingdom

With 13+ years of experience working in-house, marketing some of the biggest global brands.

I bring a balance of creativity, commercial acumen and tried and knowledge of what works. Need an addition to your team without adding headcount? I’m here to help you hit your deadlines and smash those KPIs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Coordinator at The County Group Insurance and Financial Services

December 1, 2015 - December 1, 2016

Coordinated marketing campaigns and communications; supported campaign planning and execution.

Senior Marketing Manager at WEX Inc

December 1, 2016 - September 1, 2022

Led B2B marketing across the EMEA region for corporate payments SaaS; managed demand generation, content, events and partnerships; implemented analytics to improve MQL-to-SQL conversion.

Marketing Lead (Part-Time) at CarCloud Community SaaS Start-Up

September 1, 2022 - August 1, 2024

Led growth marketing, cross-functional campaigns, partner programs and CRM initiatives; built scalable marketing processes and content platforms.

Marketing Consultant / Pipeline Lead

August 1, 2024 - Present

Led pipeline generation for FS & SaaS, focused on demand generation and improving MQL-to-SQL conversion; overarching content-led demand and events strategy.