Sarah Murray
Creative fashion designer and business owner with 25+ years of experience across women’s wear, kidswear, and menswear.
About
Creative fashion designer and business owner with 25+ years of experience across women’s wear, kidswear, and menswear. Led end-to-end design development from concept through production, collaborating with technical teams and suppliers to deliver on-trend, brand-aligned seasonal collections.
Strong commercial focus with a proven track record of presenting trends and key design directions to UK and international agents, managing teams, and championing sustainability in garment production. Also founded and grew a children’s creative events business, delivering workshops, parties, and personalised apparel and craft products while building new community-based opportunities.
- 26 years' experience
- Joined March 2025
Industry experience
- Retail
- Manufacturing
- Consumer Goods
- Media & Entertainment
- Other
- Education
- Non-Profit Organization
- Professional Services
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Work experience· 32 roles
Seeking to bring creativity, commercial experience and passion for community engagement into a broader creative role.
Design and develop creative apparel concepts for menswear, womenswear and kidswear, creating graphics, prints and patterns that are on-trend and brand-aligned. Collaborate with retailers and smaller brands to take collections from concept to market. Founder and grower of a children’s events business providing workshops, parties and craft experiences; designs and produces personalised clothing and themed craft products. Plans, markets and manages events including bookings, budgets, customer communications and social media promotion, and develops new business opportunities such as seasonal workshops, craft boxes and community events.
As Sole Designer, conducted extensive market research and developed seasonal inspiration and detail boards to inform design and trend forecasting for each collection. Collaborated with the creative director to ensure a cohesive product range, selecting colours and materials that aligned with the brand’s identity. Worked with the tech team to streamline production processes, ensuring timely delivery of prototypes and final products. Communicated key design elements including colours, shapes, and trends to UK and international agents, supporting a successful selling season. Managed the company’s social media, website, and styling, as well as overseeing seasonal collections sold to boutiques worldwide. Attended biannual meetings to evaluate and refine future collections.
Education· 15
Certifications and awards
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