Creative fashion designer and business owner with 25+ years of experience across women’s wear, kidswear, and menswear. Led end-to-end design development from concept through production, collaborating with technical teams and suppliers to deliver on-trend, brand-aligned seasonal collections. Strong commercial focus with a proven track record of presenting trends and key design directions to UK and international agents, managing teams, and championing sustainability in garment production. Also founded and grew a children’s creative events business, delivering workshops, parties, and personalised apparel and craft products while building new community-based opportunities.

Sarah Murray

Creative fashion designer and business owner with 25+ years of experience across women’s wear, kidswear, and menswear. Led end-to-end design development from concept through production, collaborating with technical teams and suppliers to deliver on-trend, brand-aligned seasonal collections. Strong commercial focus with a proven track record of presenting trends and key design directions to UK and international agents, managing teams, and championing sustainability in garment production. Also founded and grew a children’s creative events business, delivering workshops, parties, and personalised apparel and craft products while building new community-based opportunities.

Available to hire

Creative fashion designer and business owner with 25+ years of experience across women’s wear, kidswear, and menswear. Led end-to-end design development from concept through production, collaborating with technical teams and suppliers to deliver on-trend, brand-aligned seasonal collections.

Strong commercial focus with a proven track record of presenting trends and key design directions to UK and international agents, managing teams, and championing sustainability in garment production. Also founded and grew a children’s creative events business, delivering workshops, parties, and personalised apparel and craft products while building new community-based opportunities.

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Language

English
Fluent

Work Experience

Creative designer and business owner
April 1, 2025 - March 31, 2026
Seeking to bring creativity, commercial experience and passion for community engagement into a broader creative role.
Small Business Owner at Maggie’s Disco Room, Glasgow
April 1, 2025 - Present
Design and develop creative apparel concepts for menswear, womenswear and kidswear, creating graphics, prints and patterns that are on-trend and brand-aligned. Collaborate with retailers and smaller brands to take collections from concept to market. Founder and grower of a children’s events business providing workshops, parties and craft experiences; designs and produces personalised clothing and themed craft products. Plans, markets and manages events including bookings, budgets, customer communications and social media promotion, and develops new business opportunities such as seasonal workshops, craft boxes and community events.
Sole Designer at Marble Fashions
December 1, 2024 - October 16, 2025
As Sole Designer, conducted extensive market research and developed seasonal inspiration and detail boards to inform design and trend forecasting for each collection. Collaborated with the creative director to ensure a cohesive product range, selecting colours and materials that aligned with the brand’s identity. Worked with the tech team to streamline production processes, ensuring timely delivery of prototypes and final products. Communicated key design elements including colours, shapes, and trends to UK and international agents, supporting a successful selling season. Managed the company’s social media, website, and styling, as well as overseeing seasonal collections sold to boutiques worldwide. Attended biannual meetings to evaluate and refine future collections.
Lead Designer, Kidswear Dept at FatFace, Havant
June 1, 2021 - December 31, 2024
Led end-to-end kidswear design development from concept to final production. Conducted market research and built seasonal inspiration/trend boards, working closely with the Creative Director to create cohesive, brand-aligned collections. Liaised with technical teams and factories to oversee product development and ensure smooth production and timely delivery. Presented key colours, shapes and trends to UK and international agents; managed social media and website/styling content. Oversaw seasonal collections sold to boutiques worldwide and contributed to biannual range reviews; expanded the kidswear category from a small range into a fully developed department. Managed and mentored a team of four and supported sustainability initiatives with suppliers to improve environmentally responsible garment production.
Lead Designer, Kidswear Dept at FatFace
June 1, 2021 - December 31, 2024
Led end-to-end kidswear design development from concept to final production, creating seasonal inspiration and trend boards and presenting key colour, shape and trend direction to agents. Collaborated with the Creative Director and technical teams to ensure brand-aligned collections and timely delivery. Managed social media/website content and supported seasonal boutiques worldwide, including biannual range reviews. Expanded the kidswear category and led/mentored a team of four. Conducted supplier visits in India and China and worked with factories from concept through production, championing more sustainable garment practices.
Sole Designer at Marble Fashions
June 1, 2021 - December 1, 2024
Led as sole designer, driving end-to-end design for seasonal collections. Conducted market research and created inspiration boards to forecast trends. Collaborated with the creative director to maintain a cohesive product range, selecting colours and fabrics aligned with brand identity. Liaised with the tech team to streamline production and ensure timely prototypes and final garments. Communicated design elements to UK and international agents, and managed social media, styling, and boutique orders. Participated in biannual reviews to plan future collections.
Lead Designer, Kidswear Department at Fat Face
June 1, 2020 - October 16, 2025
Led the Kidswear department, guiding the growth of the brand from a modest range to its current expansive offering. Managed the professional development of four team members, fostering a collaborative and creative environment. Visited numerous suppliers in India and China, gaining insights into development and production processes. Drove sustainability initiatives by collaborating with factories to ensure the production of environmentally friendly garments, aligning practices with rising demand for sustainable fashion.
Lead Designer, Kidswear Department at Fat Face
January 1, 2014 - June 1, 2020
Led the kidswear department for over six years, growing the range and mentoring four team members. Visited suppliers in India and China to gain insights into development and production processes. Championed sustainability by collaborating with factories to produce environmentally friendly garments in line with growing demand for responsible fashion.
Kidswear Designer at C&A
January 1, 2014 - October 16, 2025
Designed seasonal ranges focusing on shapes, prints, and graphics for the kidswear market. Created detailed technical drawing packs for factories to ensure accurate production of prints, graphics, and shapes. Analyzed latest trends and adapted them to meet customer preferences. Liaised daily with factories to monitor progress and address development and production challenges. Researched and collaborated with factories on new fabrics, techniques, and wash finishes. Maintained critical path and attended production and approval meetings with QC to ensure high standards. Visited trade shows and explored UK and European capitals for inspiration and market insights.
Designer, Kidswear Dept at C&A, Brussels
March 1, 2012 - January 31, 2014
Designed kidswear product for the seasonal assortment, supporting concept development and production-ready documentation. Collaborated with internal creative and technical teams to align design direction with brand standards and deadlines. Supported collection development and content/styling for range presentations and customer-facing needs.
Designer, Kidswear Dept at C&A
March 1, 2012 - January 31, 2014
Designed kidswear for the Brussels market, supporting seasonal collection development and working across design and production teams to maintain brand direction and timely delivery.
Kidswear Designer at C&A
March 1, 2012 - January 1, 2014
Designed seasonal kidswear ranges, created detailed technical drawing packs for factories, and managed progress with factories. Researched and incorporated new fabrics, techniques, and wash finishes to enhance product offerings. Attended production and approval meetings with QC, visited trade shows, and ensured timely delivery via a defined critical path.
Freelance Girls Wear Designer at Peacocks Retail Group
January 1, 2011 - October 16, 2025
Freelance designer focusing on girls wear, contributing to seasonal collections and design development.
Freelance Girls Wear Designer at Peacocks Retail Group
March 1, 2009 - January 1, 2011
Developed girls wear designs and seasonal ranges; collaborated with teams to translate concepts into production-ready designs and assortments.
Designer at Peacocks Retail Group
January 1, 2009 - January 1, 2012
Designer - Men’s/ Women’s and Kids Wear at Wilson Imports
January 1, 2009 - October 16, 2025
Designer across men’s, women’s, and kids wear, contributing to multiple product lines.
Designer at Wilson Imports, Glasgow
January 1, 2007 - January 1, 2009
Designer - Men’s/Women’s and Kids Wear at Wilson Imports
January 1, 2007 - January 1, 2009
Designed across men’s, women’s, and kids wear, contributing to product development and range expansion.
Designer - Men’s/ Women’s and Kids Wear at Wilson Imports
January 1, 2007 - January 1, 2009
Designed across men’s, women’s, and kids wear, contributing to range development and interpretation of brand identity across multiple product lines.
Designer - Kids Wear at Brand Alliance
January 1, 2007 - October 16, 2025
Designer focused on kids wear, contributing to seasonal ranges and product development.
Designer at Kids Brand Alliance, London
January 1, 2006 - January 1, 2007
Designer - Kids Wear at Brand Alliance
January 1, 2006 - January 1, 2007
Created kids wear designs and contributed to seasonal ranges, aligning with brand strategy and market trends.
Freelance Designer - Women’s Wear at Littlewoods Ltd
January 1, 2004 - October 16, 2025
Freelance designer for women’s wear, supporting various collections.
Freelance Designer at Littlewoods Ltd, Liverpool
January 1, 2003 - January 1, 2004
Freelance Designer at Littlewoods Ltd
January 1, 2003 - January 1, 2004
Freelance Designer - Women’s Wear at Littlewoods Ltd
January 1, 2003 - January 1, 2004
Freelance design work for women’s wear, contributing to range development and collections.
Designer - Women’s Wear at Alexander Sheridan Ltd
January 1, 2003 - October 16, 2025
Designer for women’s wear, contributing to collections and development.
Assistant Designer at Alexander Sheridan, Manchester
January 1, 2002 - January 1, 2003
Designer - Women’s Wear at Alexander Sheridan Ltd
January 1, 2002 - January 1, 2003
Designed women’s wear lines and supported product development across seasonal collections.
Assistant Designer - Women’s Wear at Pinstripe Clothing Company
January 1, 2002 - October 16, 2025
Assistant designer supporting women’s wear projects and product development.
Assistant Designer at Pinstripe Clothing Company
January 1, 2000 - January 1, 2002
Assistant Designer - Women’s Wear at Pinstripe Clothing Company
January 1, 2000 - January 1, 2002
Supported the design process for women’s wear, contributing to concept development, fabric and trim selection, and sample development.

Education

Bachelor of Arts (Hons) in Fashion Design at University of Northampton
January 1, 1996 - January 1, 1999
GNVQ Level 3 in Art & Design at Mid Glamorgan Centre for Art, Design and Technology
January 1, 1994 - January 1, 1996
GCSEs and A Levels at Ysgol Gyfun Llanhari
January 1, 1987 - January 1, 1994
Bachelor of Arts (Hons) in Fashion Design at University of Northampton
January 1, 1996 - January 1, 1999
GNVQ Level 3 in Art & Design at Mid Glamorgan Centre for Art, Design and Technology
January 1, 1994 - January 1, 1996
GCSEs and A Levels at Ysgol Gyfun Llanhari
January 1, 1987 - January 1, 1994
Bachelor of Arts (Hons) in Fashion Design at University of Northampton
January 1, 1996 - January 1, 1999
GNVQ Level 3 in Art & Design at Mid Glamorgan Centre for Art, Design and Technology
January 1, 1994 - January 1, 1996
GCSEs and A Levels at Ysgol Gyfun Llanhari
January 1, 1987 - January 1, 1994
BA(Hons) Fashion Design at University of Northampton
January 1, 1996 - January 1, 1999
GNVQ Level 3 Art & Design at Mid Glam Centre for Art, Design & Technology
January 1, 1994 - January 1, 1996
A’Level & GCSE’S at Ysgol Gyfun Llanhari
January 1, 1987 - January 1, 1994
BA(Hons) Fashion Design at University of Northampton
January 1, 1996 - January 1, 1999
GNVQ Level 3 Art & Design at Mid Glam Centre for Art, Design & Technology
January 1, 1994 - January 1, 1996
A’Level & GCSE’S at Ysgol Gyfun Llanhari
January 1, 1987 - January 1, 1994

Qualifications

GNVQ Level 3 in Art & Design
January 1, 1994 - January 1, 1996

Industry Experience

Retail, Manufacturing, Consumer Goods, Media & Entertainment, Other, Education, Non-Profit Organization, Professional Services