Sally Cordukes

Led end-to-end commercial performance across DTC & B2B, marketplace and wholesale/reseller channels. Owned revenue, pricing, margins and growth strategy; combined marketing, digital, product and sales to deliver profitable, scalable results. Managed people, budgets and processes. Drove product and pricing architecture using Good/Better/Best tiering to improve margin, customer choice and repeat purchasing. Rationalised the product portfolio using sales data and margin contribution. Incorporated corporate loyalty programs, overseen rollout of a corporate portal on Shopify to streamline B2B ordering and improve customer experience/retention. Forecasted and reported to guide trading, promotions and growth decisions. Improved AOV with pricing tiers, bundles and strategic offers. Led brand creative direction, campaign strategy and execution across paid/organic social, influencer, PR and CRM flows. Implemented lifecycle automation and CRM programs; generated $700k revenue within 6 months and

Joined to lead a brand-new DTC arm; project-managed e-commerce platform launch and built day-to-day operations from the ground up. Oversaw licensed marketing department and scaled the team.

Joined a brand-new DTC arm and project-managed launch of two e-commerce platforms. Built day-to-day operations from the ground up. Within 9 months, took over and then handed over the licensed marketing department, overseeing major licenses and retail partner relationships while scaling the team.