Head of Digital & Marketing / Interim General Manager at Hamper’s With Bite (Previously Head of E-commerce)

Led end-to-end commercial performance across DTC & B2B, marketplace and wholesale/reseller channels. Owned revenue, pricing, margins and growth strategy; combined marketing, digital, product and sales to deliver profitable, scalable results. Managed people, budgets and processes. Drove product and pricing architecture using Good/Better/Best tiering to improve margin, customer choice and repeat purchasing. Rationalised the product portfolio using sales data and margin contribution. Incorporated corporate loyalty programs, overseen rollout of a corporate portal on Shopify to streamline B2B ordering and improve customer experience/retention. Forecasted and reported to guide trading, promotions and growth decisions. Improved AOV with pricing tiers, bundles and strategic offers. Led brand creative direction, campaign strategy and execution across paid/organic social, influencer, PR and CRM flows. Implemented lifecycle automation and CRM programs; generated $700k revenue within 6 months and

Business Manager - Marketing, Digital & E-commerce (Caprice Australia) at Caprice Australia

Joined to lead a brand-new DTC arm; project-managed e-commerce platform launch and built day-to-day operations from the ground up. Oversaw licensed marketing department and scaled the team.

Business Manager - Marketing, Digital & E-commerce (Caprice Australia) at Caprice Australia (Previous: Digital & E-commerce Manager)

Joined a brand-new DTC arm and project-managed launch of two e-commerce platforms. Built day-to-day operations from the ground up. Within 9 months, took over and then handed over the licensed marketing department, overseeing major licenses and retail partner relationships while scaling the team.

Channel & Commercial Expansion (previously Business Manager - Marketing, Digital & E-commerce) at Caprice Australia (Previously Digital & E-commerce Manager)

Joined a brand-new DTC arm of the business; project-managed launch of two e-commerce platforms and built day-to-day operations from the ground up. Handed over the licensed marketing department after 9 months while overseeing major licenses and retail partner relationships while scaling the team. Owned subscription/DTC growth and commercial analysis. Built and executed B2B sales strategy; secured wholesale and corporate partnerships. Launched 4 new sales channels including marketplace and rewards-based programs (CBAS staff, seniors VIC) to expand reach and revenue. Built structured peak trading strategies for retail and B2B periods to maximise revenue capture and operational efficiency. Developed reseller partnerships via an NGO collaboration and negotiated commercial terms, aligning marketing strategy to deliver mutual value. Led transitions and operational wind-down including redundancy processes, supplier/client handovers and acquisition process with stakeholder communications (board

PR & Marketing Manager at Doyoueven

Managed brand, content and e-commerce marketing across Shopify Plus including SEO/SEM, social media, email (Klaviyo), messenger (Octane AI), affiliate and paid media. Oversaw ad partners (Facebook, Google) and drove campaigns to maximise acquisition, revenue and ROAS. Implemented wholesale channels and marketplace integrations including onboarding with The Iconic and generated $50k+ revenue in first 30 days. Implemented Pinterest marketing driving $500k new revenue (scaling from 200k to 2.8m unique monthly views) and 11x ROAS. Implemented messenger marketing driving $155k revenue within 30 days. Led scale of team to 4 direct reports marketing for licensed brands including Disney, Warner Bros, Mattel, Universal and Shop Disney across Big W, Target, Best & Less, Myer, Spotlight and K-Mart. Industry speaker (RMIT Fashion Business Enterprise) on e-commerce, digital marketing and licensing strategy; provided feedback and mentored 1–2 interns per semester for 6 weeks each semester.

Managed B2B client relationships, product development, range planning, trend forecasting and sales targets. Oversaw stock allocation, range showings and internal team coordination to meet commercial objectives. Drove new business opportunities and problem-solved client needs to ensure KPI achievement.

Digital Content & Communications / Digital Content & Communications Manager at Styletic (brand/company not explicitly named)

Led digital content and communications including website builds (Shopify), copywriting, SEO, social media strategy and PR agency management. Delivered trend-led campaigns and content supporting brand awareness and e-commerce growth. Managed event activations and project timelines to ensure initiatives were executed on schedule.

Eyewear / Sales Coordinator & E-commerce Manager at MauRie and Eve (name appears as 'Maurie and Eve')

Worked across wholesale/online customer service and e-commerce coordination responsibilities (details limited in resume text).