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I am a Marketing and Growth Leader (MBA) with over 25 years of experience helping training providers and professional services scale through strategic audience segmentation and high-conversion sales funnels. I specialise in bridging the gap between complex educational content and commercial growth. My expertise lies in refining brand positioning for B2B audiences, auditing sales funnels to fix "leaky" lead generation, and executing targeted LinkedIn outreach that resonates with HR departments and corporate decision-makers. Why work with me? • Sector Depth: Former MBA Lecturer with deep experience in the professional training and education landscape. • Strategic Rigour: I don’t just "post content"—I build data-driven roadmaps that align brand messaging with measurable ROI. • Results-Focused: Proven track record of lifting proposal win-rates to 80% and managing digital projects from £2k to £200k. • Mission-Aligned: I am passionate about wellbeing and inclusion, bringing an empathetic yet authoritative voice to mental health and neurodiversity brands. I provide clear, actionable insights and regular progress reporting, ensuring your marketing spend translates into tangible growth.…I am a Marketing and Growth Leader (MBA) with over 25 years of experience helping training providers and professional services scale through strategic audience segmentation and high-conversion sales funnels. I specialise in bridging the gap between complex educational content and commercial growth. My expertise lies in refining brand positioning for B2B audiences, auditing sales funnels to fix "leaky" lead generation, and executing targeted LinkedIn outreach that resonates with HR departments and corporate decision-makers. Why work with me? • Sector Depth: Former MBA Lecturer with deep experience in the professional training and education landscape. • Strategic Rigour: I don’t just "post content"—I build data-driven roadmaps that align brand messaging with measurable ROI. • Results-Focused: Proven track record of lifting proposal win-rates to 80% and managing digital projects from £2k to £200k. • Mission-Aligned: I am passionate about wellbeing and inclusion, bringing an empathetic yet authoritative voice to mental health and neurodiversity brands. I provide clear, actionable insights and regular progress reporting, ensuring your marketing spend translates into tangible growth.

SCOTT WHITEHEAD

Marketing Strategist, Growth Marketer, Brand Strategist, +5

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I am a Marketing and Growth Leader (MBA) with over 25 years of experience helping training providers and professional services scale through strategic audience segmentation and high-conversion sales funnels. I specialise in bridging the gap between complex educational content and commercial growth. My expertise lies in refining brand positioning for B2B audiences, auditing sales funnels to fix "leaky" lead generation, and executing targeted LinkedIn outreach that resonates with HR departments and corporate decision-makers. Why work with me? • Sector Depth: Former MBA Lecturer with deep experience in the professional training and education landscape. • Strategic Rigour: I don’t just "post content"—I build data-driven roadmaps that align brand messaging with measurable ROI. • Results-Focused: Proven track record of lifting proposal win-rates to 80% and managing digital projects from £2k to £200k. • Mission-Aligned: I am passionate about wellbeing and inclusion, bringing an empathetic yet authoritative voice to mental health and neurodiversity brands. I provide clear, actionable insights and regular progress reporting, ensuring your marketing spend translates into tangible growth.…I am a Marketing and Growth Leader (MBA) with over 25 years of experience helping training providers and professional services scale through strategic audience segmentation and high-conversion sales funnels. I specialise in bridging the gap between complex educational content and commercial growth. My expertise lies in refining brand positioning for B2B audiences, auditing sales funnels to fix "leaky" lead generation, and executing targeted LinkedIn outreach that resonates with HR departments and corporate decision-makers. Why work with me? • Sector Depth: Former MBA Lecturer with deep experience in the professional training and education landscape. • Strategic Rigour: I don’t just "post content"—I build data-driven roadmaps that align brand messaging with measurable ROI. • Results-Focused: Proven track record of lifting proposal win-rates to 80% and managing digital projects from £2k to £200k. • Mission-Aligned: I am passionate about wellbeing and inclusion, bringing an empathetic yet authoritative voice to mental health and neurodiversity brands. I provide clear, actionable insights and regular progress reporting, ensuring your marketing spend translates into tangible growth.

Available to hire

I am a Marketing and Growth Leader (MBA) with over 25 years of experience helping training providers and professional services scale through strategic audience segmentation and high-conversion sales funnels.

I specialise in bridging the gap between complex educational content and commercial growth. My expertise lies in refining brand positioning for B2B audiences, auditing sales funnels to fix “leaky” lead generation, and executing targeted LinkedIn outreach that resonates with HR departments and corporate decision-makers.

Why work with me?
• Sector Depth: Former MBA Lecturer with deep experience in the professional training and education landscape.
• Strategic Rigour: I don’t just “post content”—I build data-driven roadmaps that align brand messaging with measurable ROI.
• Results-Focused: Proven track record of lifting proposal win-rates to 80% and managing digital projects from £2k to £200k.
• Mission-Aligned: I am passionate about wellbeing and inclusion, bringing an empathetic yet authoritative voice to mental health and neurodiversity brands.

I provide clear, actionable insights and regular progress reporting, ensuring your marketing spend translates into tangible growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director (Digital Strategy & Growth) at Zest City Limited

January 1, 2000 - Present

Consult on digital marketing and audience acquisition for a diverse portfolio of SMEs, training providers, and professional services. Conduct comprehensive audience research and segmentation to inform brand positioning and LinkedIn outreach campaigns. Audit and optimise sales funnels, leveraging data-driven insights to improve conversion rates and lead quality. Collaborate with clients to develop content strategies that align with long-term brand identity and commercial objectives.

MBA Lecturer (Digital Strategy) at INSEEC (Sup de Pub) UK

January 1, 2012 - December 31, 2015

Delivered MBA modules on Digital Marketing Strategy, Mobile Marketing, and Brand Management. Taught the integration of legal and strategic requirements for brand agencies to professional learners.

Senior Recruitment Consultant at Reed Accounting

January 1, 1999 - December 31, 2000

Specialised in permanent placement for professional services; promoted to Senior Consultant within three months for exceptional stakeholder engagement.