Available to hire
I’m a product designer with 5 years experience across product design and growth marketing, including leading the end-to-end design and delivery of two mobile apps, and driving measurable improvements in funnel conversion and customer acquisition in a data-driven fintech business.
Outgoing and enthusiastic, I’m passionate about design and problem-solving in fast-paced, data-led environments, and confident in my ability to add value to a new team.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Co-Founder and Product Designer at Pintly - Pub App
June 1, 2025 - June 1, 2025Led end-to-end app development and delivery, including user research, data analysis, wireframes, flow charts, high-fidelity prototyping in Figma, and product management for the following: App build from concept to launch, growing to 60k users and 300k logins, #2 ranking in Food & Drink on the App Store. Desig ned and released 7 new features, analyzed user uptake to inform continuous improvements. Pivoted product strategy from pricing to offers and happy hours, and designed a dedicated portal for pubs and brewery partnerships with 25+ partners.
Customer Experience Designer at Vervaunt
June 1, 2025 - November 12, 2025CX and CRO design for 5 large fashion e-commerce brands; delivered site reviews and redesigns (Figma) to improve conversion rates.
Senior Growth Associate at Capital on Tap
January 31, 2025 - January 31, 2025Owned all funnel communications, led A/B tests to drive continuous conversion improvements. Redesigned the application form from a single step to a four-step flow, improving funnel conversion by 7 percentage points and adding 150+ incremental customers per month. Owned the direct mail marketing channel (acquisition channel), conducting A/B tests to improve conversions by 4 percentage points and adding 50–100 incremental customers per month. Conducted comprehensive SQL-based analysis of UK/US funnels to identify opportunities and design targeted tests (spend bonuses, pop-ups, and communications). Led the launch of a new Pro Card, acquiring 2,000+ customers in the first month. Built an acquisition partnership with QuickBooks, generating 15% of all US applications at peak.
Product Designer at Sylvi
May 1, 2024 - November 12, 2025Led onboarding and end-to-end redesign of the app, including the first-chat experience and a weekly onboarding journey to support a pivot toward personalized AI penpals. Launched the new onboarding flow and the AI Penpals feature, increasing trial start rate by +7 percentage points (64% lift) and day-2 retention by +20 percentage points. Improved day-1 goal completion by +8 percentage points through clear guidance, progress tracking, and reinforced learning feedback.
Operations & Product Manager at Cuesz
February 28, 2022 - February 28, 2022Led design and product management of the fitness platform from concept to launch; produced definition and functionality documents; designed and implemented the front-end user journey of the fitness app, including wireframes and flow charts; prioritized features and made trade-offs; managed stakeholders (coders, UI designer, data scientists, founders).
Education
Accredited Professional Diploma in UX Design at The UX Design Institute
January 11, 2030 - November 12, 2025Professional Certificate in UI Design at UX Design Institute
January 11, 2030 - November 12, 2025BSc in Management at University of Bristol
January 11, 2030 - November 12, 2025Qualifications
Industry Experience
Software & Internet, Financial Services, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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