Scott Smith

Managed output of four creative teams doing brand TV, digital, social, print, radio, & DRTV. Reviewed briefs, managed timelines, and oversaw creative from concept through production. Collaborated with cross-functional teams to achieve business objectives and KPI’s. Presented work to and managed client/agency relationships. Created Allstate spot named one of the top 10 most memorable insurance spots by Forrester Research.

Listen to, understand, prioritize and translate client situations and marketing goals into creative and strategic concepts, messaging and deliverables, weaving audience insights and marketing strategies into smart deliverables for marketing ecosystems. Target content messaging for traditional and social media channels. Collaborate with cross-functional teams to achieve business objectives. Implement skills such as creative consultation, brand development, storytelling, filmmaking/photography, design and marketing. Analyze and optimize creative processes to reduce turnaround times. Manage budgets and resources efficiently. Provide mentorship and inspiration to groups of writers, art directors, producers, photo/video departments, and digital designers, who successfully develop award-winning campaigns.

Responsible for all creative communications, including film, print, social content, packaging, motion graphics and company brand guidelines. Hired and led production crews of up to 50, as well as film editors, colorists, sound engineers and other filmmakers.