Art Director & Designer — Branding, Packaging, 3D Visualization & Campaign Direction 'm Scott Gray, a Calgary-based designer and art director. My work starts with a challenge: a brand that needs a stronger presence than its competitors, a product that has to compete before it's even made. That spans branding, packaging, 3D visualization, campaign direction, and UX/UI. Recent work includes Rogers' e-commerce and product pages — their iPhone launch and Disney programming placements, both requiring direct approval from Apple and Disney. I was also a senior creative on the Rogers–Shaw brand merger, leading art direction across both identities. I've also led creative for Bow Valley College's brand campaigns and taught graphic design at the college level. 19 industry awards from RGD, GDUSA, CASE, and UCDA.…

Scott Gray

Art Director & Designer — Branding, Packaging, 3D Visualization & Campaign Direction 'm Scott Gray, a Calgary-based designer and art director. My work starts with a challenge: a brand that needs a stronger presence than its competitors, a product that has to compete before it's even made. That spans branding, packaging, 3D visualization, campaign direction, and UX/UI. Recent work includes Rogers' e-commerce and product pages — their iPhone launch and Disney programming placements, both requiring direct approval from Apple and Disney. I was also a senior creative on the Rogers–Shaw brand merger, leading art direction across both identities. I've also led creative for Bow Valley College's brand campaigns and taught graphic design at the college level. 19 industry awards from RGD, GDUSA, CASE, and UCDA.…

Available to hire

Art Director & Designer — Branding, Packaging, 3D Visualization & Campaign Direction

'm Scott Gray, a Calgary-based designer and art director. My work starts with a challenge: a brand that needs a stronger presence than its competitors, a product that has to compete before it’s even made. That spans branding, packaging, 3D visualization, campaign direction, and UX/UI.

Recent work includes Rogers’ e-commerce and product pages — their iPhone launch and Disney programming placements, both requiring direct approval from Apple and Disney. I was also a senior creative on the Rogers–Shaw brand merger, leading art direction across both identities. I’ve also led creative for Bow Valley College’s brand campaigns and taught graphic design at the college level. 19 industry awards from RGD, GDUSA, CASE, and UCDA.

See more

Language

English
Fluent

Work Experience

Product Designer / Creative Lead (Independent Contractor) at Evans Hunt
October 1, 2022 - December 30, 2025
Senior creative contributor to the historic Rogers-Shaw merger, leading art direction and visual design across both brands to create a cohesive new brand experience and support the seamless customer journey transition on Shaw.ca. Served as creative lead for Rogers residential campaigns, guiding visual design and user experience from concept to launch and presenting strategy and rationale to executive stakeholders. Embedded with the Shaw team to lead visual design for high-volume product pages, developing and implementing a campaign template system to streamline content updates and improve team efficiency.
Senior Art Director / Designer at Freelancer
August 30, 2022 - Present
Provide senior art direction and design services on a project basis, leading concept development, visual design, and creative execution across digital and print. Partner with creative directors and cross-functional teams on integrated campaigns, brand systems, and visual identity work, translating client business objectives into creative strategy and delivery. Create 3D product visualization and animation for consumer goods to support digital campaigns and packaging, enabling flexible, high-quality product imagery without traditional photography costs and timelines.
Creative Services Specialist (Art Director) at Bow Valley College
January 1, 2019 - December 31, 2022
Spearheaded creative execution of a year-long institutional rebrand in partnership with the agency of record, rolling out a new visual identity system across seven schools and all physical and digital assets. Conceptualized and art-directed multiple award-winning marketing campaigns that boosted audience engagement and achieved institutional objectives in the education sector. Directed high-profile creative productions including art-directed national commercials and led photoshoots from location scouting through final execution. Developed creative strategies for major brand initiatives while managing timelines and budgets.
Creative Team Lead (Art Director) at Bow Valley College
January 1, 2016 - December 31, 2019
Led and mentored a multi-disciplinary team of seven creatives (designers, copywriters, photographers, videographers), managing performance reviews, project timelines, and creative budget. Developed and pitched cohesive creative strategies directly to senior stakeholders, securing buy-in and overseeing the lifecycle of content from concept to execution. Art-directed major national campaigns and managed external vendors, including leading TV commercials and overseeing large-scale photoshoots through post-production. Conceptualized and guided integrated campaigns that earned industry awards for creative excellence and commercial effectiveness.
Senior Graphic & Web Designer at Quantum Design
January 1, 2014 - December 30, 2016
Achieved prominent industry recognition for creative excellence, including a project featured by Adobe for innovative design and execution. Led client consultations to define business objectives, creating strategic creative briefs and delivering end-to-end design for comprehensive campaigns and digital platforms. Designed and developed user-centric websites to enhance brand narratives and drive user interaction across a diverse client portfolio. Directed and produced visual communications across media while maintaining brand consistency and effective messaging.
Senior Visual Communications Designer at reBox Creative
December 28, 2012 - December 27, 2014
Drove end-to-end design of integrated B2B campaigns, creating high-impact digital ads, sales collateral, and websites aligned to sales and lead generation goals. Designed strategic packaging solutions that strengthened brand presence in competitive B2B markets and communicated product benefits. Developed cohesive brand positioning and visual storytelling to clarify client value propositions and support measurable revenue growth.

Education

Add your educational history here.

Qualifications

RGD In-House Design Award, Campaign
January 1, 2024 - January 1, 2024
GDUSA American Inhouse, Campaign & Commercial Design Awards
January 1, 2023 - January 1, 2023
Ad Rodeo, Merit, Display Single/Series
January 1, 2023 - January 1, 2023
UCDA, Excellence, Video, Fall Awareness Commercial
January 1, 2022 - January 1, 2022
CASE, Circle of Excellence, Video Commercial, Fall Awareness
January 1, 2022 - January 1, 2022
CASE, Circle of Excellence, Design of Environmental Graphics, Silver
January 1, 2022 - January 1, 2022
RGD In-House Design Awards, Campaign
January 1, 2021 - January 1, 2021

Industry Experience

Education, Media & Entertainment, Professional Services, Consumer Goods, Retail
    Rogers

    Art direction and UX/UI for the top half of Rogers.com — one of the most-trafficked pages in Canadian telecom. I built a flexible animated hero system in Blender as a virtual studio, able to flex between hardware launches and promotional moments without a reshoot, and restructured the page around an e-commerce-driven flow.

    https://www.twine.net/signin