Creative industry professional with 16+ years at the intersection of music, digital media, and brand marketing. Founder of Dope Music (dopemusic.org), an independent music distribution platform built to give artists a better deal—more control, better terms, and global reach. Hands-on performance marketer with deep experience in Google Ads and YouTube Ads, plus a strong track record delivering complex digital systems on time. Former tour manager and video director with credits spanning Sony Music, XL Recordings, SBTV, GRM Daily, and luxury fashion brands.…

Samuel John de la Haye Davies

Creative industry professional with 16+ years at the intersection of music, digital media, and brand marketing. Founder of Dope Music (dopemusic.org), an independent music distribution platform built to give artists a better deal—more control, better terms, and global reach. Hands-on performance marketer with deep experience in Google Ads and YouTube Ads, plus a strong track record delivering complex digital systems on time. Former tour manager and video director with credits spanning Sony Music, XL Recordings, SBTV, GRM Daily, and luxury fashion brands.…

Available to hire

Creative industry professional with 16+ years at the intersection of music, digital media, and brand marketing. Founder of Dope Music (dopemusic.org), an independent music distribution platform built to give artists a better deal—more control, better terms, and global reach.

Hands-on performance marketer with deep experience in Google Ads and YouTube Ads, plus a strong track record delivering complex digital systems on time. Former tour manager and video director with credits spanning Sony Music, XL Recordings, SBTV, GRM Daily, and luxury fashion brands.

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Skills

Experience Level

Work Experience

Editor
January 11, 2030 - January 11, 2030
Operates a high-spec broadcast-quality editing suite using Final Cut Pro and Adobe Premiere, with skills in FX, colourisation and animation. Proficient in live stream vision mixing and direction. Collaborates with top audio producers in UK, NYC and LA for post-production sound.
Videographer - Hospitality, Wellness and Beyond
January 11, 2030 - January 11, 2030
Filmed live-streamed conferences for International Advocacy Academy broadcast in 20+ countries including live vision mixing. Created promotional videos for Michelin-starred restaurants, worked on lifestyle and wellness productions including TV chef recipe videos and farm-based brand shoots. Adapted production scale to fit budgets and delivered creative, impactful content.
Videographer - Travel and Tourism
January 11, 2030 - January 11, 2030
Produced travel videos, adverts, and social media content for global travel brands and elite UK brands. Managed full production cycle from storyboard to budget to final edit.
Videographer - Corporate and Advertising
January 11, 2030 - January 11, 2030
Produced corporate videos, adverts and short-form social media content for global brands in fashion, food & drink, and travel sectors. Directed campaigns for Zenith Watches, Thierry Mugler and produced video content for Holland Cooper and Dubarry of Ireland.
Director of Photography and Editor at Various Documentary Projects
January 11, 2030 - January 11, 2030
Directed photography and edited long-form documentaries including filming on-location in the alps, Pakistan, and the UK. Projects included work with football legend Ian Rush, Amy Winehouse Foundation, multi-camera studio shoots in Milan, and sports series like MolaTV's 'Dream Chasers'.
Videographer at DeLaHayeTV / Self-employed
January 11, 2030 - January 11, 2030
Professional videographer for 12 years, initially focusing on music videos and expanding into documentary, corporate, and commercial work. Managed all aspects of production including location scouting, props, FX, audio mastering, colourisation, and final edit. Worked with top UK youth-centric broadcast platforms and artists like ASAP Rocky, Krept & Konan and Ambush. Experienced in studio and location shoots with broadcast-quality equipment.
Project Manager – Ticketing Systems at Lake Como Football Club
January 1, 2026 - March 1, 2026
Led end-to-end delivery of a digital ticketing system for Lake Como FC. Managed distributed development teams across multiple time zones with always-on availability. Triaged issues, unblocked decisions, and escalated risks in real time while coordinating across development, QA, and club operations teams to deliver the system on time and within scope.
Tour Manager at Crucast Records
January 1, 2021 - January 1, 2024
Managed logistics, scheduling, and on-the-ground operations for UK and European tours. Coordinated with artists, venues, promoters, and crew to ensure seamless delivery of events and strong working relationships across the UK drum & bass and electronic music scene.
Founder & Platform Manager at Dope Music (dopemusic.org)
January 1, 2020 - Present
Founded and operate an independent music distribution platform competing directly with DistroKid and TuneCore, delivering better terms and more artist control. Oversee platform development, artist onboarding, digital marketing, and community growth. Drive audience acquisition using Google Ads and YouTube Ads targeting music fans and emerging artists, leveraging an extensive music industry network to attract talent and build platform credibility.
Director & Video Editor (Freelance) at Music & Fashion Clients
January 1, 2011 - January 1, 2026
Directed and edited 600+ music videos for major urban music YouTube channels including SBTV, GRM Daily, LinkupTV, P110, and Press Play, working with artists such as NAS, ASAP Rocky, Action Bronson, Scorcher, and Bru-C. Delivered commercial fashion campaigns for brands including Thierry Mugler, Zenith, Dubarry Ireland, and Holland Cooper. Managed full production pipelines from pre-production and on-set direction through final edit and delivery, including budgets, creative briefs, client relationships, and post-production workflows.

Education

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Qualifications

Industry Experience

Media & Entertainment, Travel & Hospitality, Consumer Goods, Non-Profit Organization, Professional Services

Skills

Experience Level