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I’m a design and experience leadership professional with 15+ years delivering award-winning digital work across travel, hospitality, finance, and consumer brands. I blend strategic thinking, creativity, and technology to help brands connect with people through seamless, user-first experiences. I thrive guiding cross-functional teams of designers, developers, copywriters, and strategists to ship high-quality work on complex programs. I’m passionate about AI-driven brand systems, motion and interaction design, and building scalable design systems that empower teams across business units and clients.…I’m a design and experience leadership professional with 15+ years delivering award-winning digital work across travel, hospitality, finance, and consumer brands. I blend strategic thinking, creativity, and technology to help brands connect with people through seamless, user-first experiences. I thrive guiding cross-functional teams of designers, developers, copywriters, and strategists to ship high-quality work on complex programs. I’m passionate about AI-driven brand systems, motion and interaction design, and building scalable design systems that empower teams across business units and clients.

Shane Dubay

Creative Director, Designer, Art Director, +3

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I’m a design and experience leadership professional with 15+ years delivering award-winning digital work across travel, hospitality, finance, and consumer brands. I blend strategic thinking, creativity, and technology to help brands connect with people through seamless, user-first experiences. I thrive guiding cross-functional teams of designers, developers, copywriters, and strategists to ship high-quality work on complex programs. I’m passionate about AI-driven brand systems, motion and interaction design, and building scalable design systems that empower teams across business units and clients.…I’m a design and experience leadership professional with 15+ years delivering award-winning digital work across travel, hospitality, finance, and consumer brands. I blend strategic thinking, creativity, and technology to help brands connect with people through seamless, user-first experiences. I thrive guiding cross-functional teams of designers, developers, copywriters, and strategists to ship high-quality work on complex programs. I’m passionate about AI-driven brand systems, motion and interaction design, and building scalable design systems that empower teams across business units and clients.

Available to hire

I’m a design and experience leadership professional with 15+ years delivering award-winning digital work across travel, hospitality, finance, and consumer brands. I blend strategic thinking, creativity, and technology to help brands connect with people through seamless, user-first experiences.

I thrive guiding cross-functional teams of designers, developers, copywriters, and strategists to ship high-quality work on complex programs. I’m passionate about AI-driven brand systems, motion and interaction design, and building scalable design systems that empower teams across business units and clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Creative Director, Experience Design at Publicis Sapient

December 1, 2019 - November 30, 2025

Led the experience design and creative strategy for Publicis Sapient's travel and hospitality group, focusing on seamless cross-channel digital experiences for McDonald’s. Collaborated with developers to build a data-driven design platform for CosMc’s, driving a 60% increase in user engagement and using KPI data to inform product selection for core McDonald’s restaurants.

Experience Design Lead at Huge

December 1, 2018 - December 31, 2019

Directed experience and design for the next iteration of McDonald’s kiosk and design system experiences. Worked within McDonald’s to envision frictionless touchpoints between digital products and the physical world.

Senior Director, Creative & Content at Vibes

May 1, 2012 - November 30, 2018

Partnered with senior clients to ensure that Vibes’ capabilities (experience design, app development) were grounded in creativity, strategy, and technology. Led a cross-functional team of designers, copywriters, and creative strategists; curated teams for mobile engagement, gamification, and other proven experiences.

Senior Art Director at Razorfish

August 1, 2007 - April 30, 2012

Designed and directed State Farm’s mobile applications, and oversaw the systems development team. Led the Ritz “Open for Fun” digital media campaign, and created campaigns for Nabisco brands Oreo, Chips Ahoy, and Kraft Mac & Cheese.

Senior Designer at One North Interactive

August 1, 2005 - August 1, 2007

Conceptual development of several of the world’s largest law firm websites and UI design for intranets, minisites, blogs, and interactive media.

Designer, Developer at Street Level Studio

August 1, 2003 - August 1, 2005

Designed and programmed the “Build Your Own Table” website for Brunswick Billiards; developed brand strategy and collateral for multiple clients including Tap Pharmaceuticals, Northwestern University, and BP.

Designer, Developer at Stap Grand Rapids

August 1, 2001 - August 1, 2003

Created visually engaging digital experiences across marketing platforms; worked with Navteq, Steelcase, and Workforce Solutions, among others.