Available to hire
I’ve spent over a decade working in SEO across some of the most competitive search markets in the world. Operators, affiliates, regulated industries, the works. I know how search actually behaves in the real world and I would love to help you add value to your business!
When I’m not buried in data and site audits, I’m usually hanging out with my cats, who have very strong opinions about my work schedule. I’m into good food, decent coffee, and the occasional rabbit hole that has absolutely nothing to do with keywords.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Maltese
Fluent
Work Experience
Senior SEO Manager at Gaming Innovation Group (GiG)
January 1, 2017 - January 1, 2019Led SEO initiatives across Malta-based brands, developing and implementing strategic SEO programs, on-page optimization audits, content strategy, and cross-channel growth. Managed a small team of SEO managers, coordinating with content and development teams to improve rankings, traffic, and revenue across multiple markets, including the US and ES. Conducted keyword research, competitor analysis, and site migrations to support growth.
SEO Team Lead at Acroud AB
January 1, 2019 - January 1, 2021Directed the SEO team for Malta-based properties, developing and executing SEO strategies, mentoring SEO managers, and coordinating with freelancers and in-house teams. Responsible for content audits, on-page optimization recommendations, link-building strategy, and performance reporting. Supported US market expansion and managed affiliate site optimization ahead of launches.
Senior SEO Manager at Casumo Services Limited
January 1, 2022 - January 1, 2023Led SEO strategy for Casumo's core markets (UK, CA, NZ), managed on-page and technical SEO, site migrations, schema, and risk mitigation. Oversaw content alignment with brand voice and built cross-functional processes with content teams and external partners to drive scalable growth and performance.
SEO Team Lead at Casumo Services Limited
January 1, 2020 - January 1, 2022Managed a small team of SEO managers, formulated and implemented SEO strategies, conducted content gap analysis, on-page audits, and onboarding of agencies and freelancers.
SEO Manager at Acroud
January 1, 2019 - January 1, 2021Responsible for three websites (CasinoGuide UK/Com, Mortgage Loans) with on-page optimization, content strategy, and performance reporting.
Web & SEO Manager at GIG (Gaming Innovation Group)
January 1, 2017 - January 1, 2019Led web and SEO initiatives across Malta, optimizing sites, coordinating with content and dev teams, and improving site speed and migrations.
SEO Manager at Kindred Group
January 1, 2015 - January 1, 2017Managed SEO strategies for multiple brands, focusing on on-page optimization, link building, analytics, and performance improvements.
Data Manager at FixTheOdds.com
January 1, 2013 - January 1, 2015Data management duties including data quality control and content data workflows.
SEO Team Lead at Casumo Services Limited
January 1, 2022 - December 31, 2023Lead a small team of SEO managers, developing and implementing SEO strategies, coordinating with content and marketing teams, and overseeing on-page optimization, link building, and site migrations.
SEO Manager at Casumo Services Limited
January 1, 2019 - December 31, 2021SEO Manager focusing on on-page optimization recommendations, content audits, competitor analysis, and implementing link building strategies across Casumo's Malta sites.
Web Manager at Kindred Group
January 1, 2015 - December 31, 2017Web management and on-page optimization for Kindred Group Malta, coordinating with the content team and freelancers to optimize pages and implement SEO strategies.
Data Manager at Fix the Odds
January 1, 2013 - December 31, 2015Data management and marketing operations within Fix the Odds platform, contributing to data-driven marketing fundamentals.
Education
Master in Digital Marketing at Digital Institute of Marketing Fundamentals
January 1, 2010 - January 1, 2014Master in Digital Marketing at Digital Institute of Marketing
January 1, 2010 - January 1, 2014Master in Digital Marketing at Digital Institute of Marketing
January 1, 2010 - December 31, 2014ACCA at ACCA
January 1, 2010 - December 31, 2014Qualifications
Master in Digital Marketing
January 1, 2010 - January 1, 2014KPMG Audit Member
January 1, 2011 - January 1, 2013Master in Digital Marketing
January 1, 2010 - December 31, 2014ACCA
January 1, 2010 - December 31, 2014Industry Experience
Gaming, Software & Internet, Media & Entertainment, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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