I’m a performance-driven social commerce leader with a proven track record of scaling revenue through content, marketplaces, and paid media. I currently lead social commerce and partnerships at iHerb, driving multi-million net sales and managing a sizable ad spend, with hands-on experience in global campaigns, influencer ecosystems, and international brand and sports partnerships. I excel at building scalable content production systems and high-impact partnerships that accelerate audience growth and conversion. I’m passionate about turning audiences into customers through data-driven, conversion-focused campaigns across TikTok Shop, Meta, and YouTube. My strengths include crafting full-funnel marketplace operations, managing large creator ecosystems, and collaborating cross-functionally to deliver measurable results for consumer brands and retailers around the world.…I’m a performance-driven social commerce leader with a proven track record of scaling revenue through content, marketplaces, and paid media. I currently lead social commerce and partnerships at iHerb, driving multi-million net sales and managing a sizable ad spend, with hands-on experience in global campaigns, influencer ecosystems, and international brand and sports partnerships. I excel at building scalable content production systems and high-impact partnerships that accelerate audience growth and conversion. I’m passionate about turning audiences into customers through data-driven, conversion-focused campaigns across TikTok Shop, Meta, and YouTube. My strengths include crafting full-funnel marketplace operations, managing large creator ecosystems, and collaborating cross-functionally to deliver measurable results for consumer brands and retailers around the world.WWWW…