Sebastián Arancibia Farías
I'm Sebastián Arancibia Farías, a Chilean graphic designer and marketing manager with over 20 years of advertising and digital marketing experience.
About
I’m Sebastián Arancibia Farías, a Chilean graphic designer and marketing manager with over 20 years of advertising and digital marketing experience. I specialize in leading high-impact Lead Generation and E-commerce campaigns, managing multi-channel strategies, and optimizing performance through analytics. I enjoy crafting content, engaging stakeholders, and boosting brand visibility across diverse industries.
I have wide experience designing and executing digital campaigns, prototyping and launching products and services, and collaborating with teams to achieve business goals. I’m a committed team player who loves sharing knowledge and driving results, and I’m open to a friendly chat anytime to explore opportunities.
- 15 years' experience
- Joined July 2025
Skills· 24
Languages
- Spanish; CastilianFluent
- EnglishFluent
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Software & Internet
- Travel & Hospitality
- Healthcare
- Other
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Work experience· 30 roles
Directed comprehensive marketing strategies and advertising campaigns for the fitness industry, ensuring alignment with brand messaging and stakeholder engagement. Designed and A/B tested targeted Meta campaigns to drive conversions while collaborating with internal teams and external partners to replicate successful outcomes. Developed an advanced server-side tracking system integrating Google Tag Manager and Google Analytics to optimize campaign performance, ROAS, and ROI.
Worked at an Australian marketing agency focused on the Fitness Industry. Created campaigns, conducted A/B testing, and maintained cost-per-acquisition (CPA) targets. Developed a high-end server-side tracking system integrating Conversion APIs, Facebook APPS, Google Cloud Platform, Google Tag Manager, Google Analytics, and Firestore to support real-time campaign updates and analytics.
Created campaigns, implemented A/B testing, optimized CPA for fitness industry clients, and shared successful strategies with the team. Developed a high-end server side tracking system integrating Conversion APIs, Facebook Apps, Google Cloud Platform, Google Tag Manager, Google Analytics, Firestore, and other digital platforms.
Education· 26
Certifications and awards· 13
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