Available to hire
I’m Sebastián Arancibia Farías, a Chilean graphic designer and marketing manager with over 20 years of advertising and digital marketing experience. I specialize in leading high-impact Lead Generation and E-commerce campaigns, managing multi-channel strategies, and optimizing performance through analytics. I enjoy crafting content, engaging stakeholders, and boosting brand visibility across diverse industries.
I have wide experience designing and executing digital campaigns, prototyping and launching products and services, and collaborating with teams to achieve business goals. I’m a committed team player who loves sharing knowledge and driving results, and I’m open to a friendly chat anytime to explore opportunities.
Experience Level
Expert
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Expert
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Marketing Manager & Lead Generation Specialist at ATTAIN DIGITAL AGENCY
December 31, 2023 - July 17, 2025Responsible for creating campaigns, A/B testing, achieving required CPA, and sharing results for replication across clients. Developed a high-end server side tracking system integrating various conversion APIs, Facebook apps, Google Cloud, Google Tag Manager, Google Analytics, Firestore, and other platforms. The agency serves the fitness industry, helping gym owners grow their business by managing all marketing channels and advertising.
Lead Generation Specialist & Performance Manager at MORE GYM MEMBERS (MGM)
December 31, 2021 - July 17, 2025Ran ads to continuously lower Cost Per Lead for the agency and their gym clients, designing creatives, copy, A/B tests, and conducting analytics. Worked with platforms including Meta, Google Ads, Spotify, and TikTok. Managed CEO Riley Stewart's online presence. The role combined creativity, data science, analytics, and making data-driven decisions to report and replicate successes.
Marketing & Sales Director at BONITA INDIE BAR
December 31, 2015 - July 17, 2025Managed sponsorship contracts, digital marketing, advertising and media planning, programmatic offer administration, sales force supervision, strategic profitability analysis for business units, evaluation of investment projects, and company maintenance. Directed marketing and sales for this bar and event center in Viña del Mar.
Director / Founder at PINBALL RECORDINGS
December 31, 2015 - July 17, 2025Founded and directed a record label managing concerts, bookings, marketing, and commercial administration of intellectual property and copyrights. Handled artist selection, negotiation, product design and worldwide distribution of physical and digital formats. Managed advertising contracts, cinema, synchronization, licenses, sponsorships, and international tours. Released over 50 records from renowned artists globally. Managed digital marketing, supplier negotiations, cost and profitability analysis.
Marketing Manager & Lead Generation Specialist at Attain Digital Agency
December 31, 2023 - July 17, 2025Created campaigns, implemented A/B testing, optimized CPA for fitness industry clients, and shared successful strategies with the team. Developed a high-end server side tracking system integrating Conversion APIs, Facebook Apps, Google Cloud Platform, Google Tag Manager, Google Analytics, Firestore, and other digital platforms.
Lead Generation Specialist & Performance Manager at More Gym Members (MGM)
December 31, 2021 - July 17, 2025Managed ads running for the agency focusing on lowering Cost Per Lead daily. Designed creatives, copy, A/B tests, and analytics to deliver data-driven decisions. Reported to management and clients to replicate results across clients. Handled online presence for CEO Riley Stewart using Meta, Google Ads, Spotify, and TikTok platforms.
Marketing & Sales Director at Bonita Indie Bar
December 31, 2015 - July 17, 2025Managed contracts with sponsoring brands, digital marketing, advertising, and media planning. Oversaw programmatic advertising, salesforce supervision, profitability analysis, investment evaluation, and company maintenance for bar and event center.
Director / Founder at Pinball Recordings
December 31, 2015 - July 17, 2025Led record label activities including concerts, booking, management, marketing, and development of commercial administration of intellectual property. Handled artist selection, negotiations, product design, worldwide distribution, advertising contracts, tours, digital marketing, and profitability analysis. Released over 50 records featuring artists worldwide.
Marketing Manager & Lead Generation Specialist at Attain Digital Agency
December 31, 2023 - July 17, 2025Worked at an Australian marketing agency focused on the Fitness Industry. Created campaigns, conducted A/B testing, and maintained cost-per-acquisition (CPA) targets. Developed a high-end server-side tracking system integrating Conversion APIs, Facebook APPS, Google Cloud Platform, Google Tag Manager, Google Analytics, and Firestore to support real-time campaign updates and analytics.
Lead Generation Specialist & Performance Manager at More Gym Members (MGM)
December 31, 2021 - July 17, 2025Managed advertising campaigns for the agency and its gym clients to consistently lower the Cost Per Lead using creative design, copywriting, A/B testing, and analytics. Utilized platforms like Meta, Google Ads, Spotify, and TikTok. Managed CEO online presence as well.
Marketing & Sales Director at Bonita Indie Bar
December 31, 2015 - July 17, 2025Directed marketing and sales for a bar and event center, overseeing contracts with sponsors, digital marketing, media planning, programmatic advertising, sales force supervision, profitability analysis, investment evaluation, and company maintenance.
Director / Founder at Pinball Recordings
December 31, 2015 - July 17, 2025Founded and managed a record label involved in concert booking, artist management, marketing, intellectual property administration, artist selection and negotiation, product design and distribution, licensing, sponsorships, international tours, and digital marketing, including contracts for advertising and synchronization. Released over 50 music records in various formats.
Marketing Manager & Lead Generation Specialist at Attain Digital Agency
January 1, 2023 - October 26, 2025Directed comprehensive marketing strategies and advertising campaigns for the fitness industry, ensuring alignment with brand messaging and stakeholder engagement. Designed and A/B tested targeted Meta campaigns to drive conversions while collaborating with internal teams and external partners to replicate successful outcomes. Developed an advanced server-side tracking system integrating Google Tag Manager and Google Analytics to optimize campaign performance, ROAS, and ROI.
Lead Generation Specialist & Performance Manager at More Gym Members (MGM)
January 1, 2021 - October 26, 2025Executed integrated Meta, Google, Spotify, and TikTok Ads campaigns focused on lead generation and brand awareness, incorporating creative content and performance analysis. Conducted A/B testing, creative design, and data-driven analytics to refine advertising strategies and enhance stakeholder communications. Managed CEO Riley Stewart's digital presence to ensure consistent brand messaging and effective stakeholder engagement across multiple channels.
Marketing & Sales Director at Bonita Inn Die Bar
January 1, 2015 - October 26, 2025Bar and event center marketing leadership in Viña del Mar, Chile; administered contracts with sponsoring brands, managed digital marketing, advertising, and media planning; oversaw programmatic offerings, profitability analysis, and special business management.
Director / Founder at Pin Ball Recordings
January 1, 2015 - October 26, 2025Record label, concerts, booking & management; marketing and administration of intellectual property and copyrights; artist selection & negotiation; worldwide distribution management; advertising contracts, licenses, sponsorships; international tours; cost and profitability analysis. Released 50+ records across CDs, DVDs, 12", and digital formats for artists from Chile, the USA, South America, and Europe.
Marketing Manager & Lead Generation Specialist at Attain Digital Agency
December 31, 2023 - October 26, 2025Directed comprehensive marketing strategies and advertising campaigns for the fitness industry, ensuring alignment with brand messaging and stakeholder engagement. Designed and A/B tested targeted Meta campaigns to drive conversions while collaborating with internal teams and external partners to replicate successful outcomes. Developed an advanced server-side tracking system integrating Google Tag Manager and Google Analytics to optimize campaign performance, ROAS, and ROI.
Lead Generation Specialist & Performance Manager at MORE GYM MEMBERS (MGM)
December 31, 2021 - October 26, 2025Executed integrated Meta, Google, Spotify, and TikTok Ads campaigns focused on lead generation and brand awareness, incorporating creative content and performance analysis. Formulated robust analytics frameworks that translated complex performance data into actionable insights for optimizing budget allocation and campaign strategies. Managed the digital presence of CEO Riley Stewart by aligning cross-platform advertising initiatives with overarching business objectives.
Marketing & Sales Director at Bonita Inn de Bar
December 31, 2015 - October 26, 2025Marketing & Sales Director overseeing digital marketing, advertising, media planning, and sponsor partnerships. Managed programmatic offers, profitability analysis and special business management.
Director / Founder at Pin Ball Recordings
December 31, 2015 - October 26, 2025Record label, concerts, booking & management; led project development for commercial administration of intellectual property and copyrights; artist selection & negotiation; worldwide distribution management; advertising contracts, licenses and sponsorships; international tours; costs and profitability analysis; released over 50 records across multiple formats.
Marketing Manager & Lead Generation Specialist at Attain Digital Agency
January 1, 2023 - January 1, 2023Directed comprehensive marketing strategies and advertising campaigns for the fitness industry, ensuring alignment with brand messaging and stakeholder engagement. Designed and A/B tested targeted Meta campaigns to drive conversions while collaborating with internal teams and external partners to replicate successful outcomes. Developed an advanced server-side tracking system integrating Google Tag Manager and Google Analytics to optimize campaign performance, ROAS, and ROI.
Lead Generation Specialist & Performance Manager at More Gym Members (MGM)
January 1, 2021 - January 1, 2021Executed integrated Meta, Google, Spotify, and TikTok Ads campaigns focused on lead generation and brand awareness, incorporating creative content and performance analysis. Conducted A/B testing, creative design, and data-driven analytics to refine advertising strategies and enhance stakeholder communications. Managed CEO Riley Stewart's digital presence to ensure consistent brand messaging and effective stakeholder engagement across multiple channels.
Marketing & Sales Director at Bonita Indie Bar
January 1, 2015 - January 1, 2015Bar and event center located in Viña del Mar, Chile. Administered contracts with sponsoring brands, managing Digital Marketing, Advertising, and media planning. Responsible for programmatic offers, profitability analysis, and special business management.
Director / Founder at Pinball Recordings
January 1, 2015 - January 1, 2015Record label, concerts, booking & management. Project development related to commercial administration of intellectual property and copyrights. Selection of artists & negotiations. Worldwide distribution management. Advertising contracts, licenses, and sponsorships. International tours. Costs and profitability analysis. More than 50 records released worldwide.
Marketing & Sales Director at Bonita Inn De Bar
January 1, 2015 - January 1, 2015Bar and event center marketing; administered contracts with sponsoring brands; managed digital marketing, advertising, and media planning; oversaw programmatic offers, profitability analysis, and special business management.
Director / Founder at Pin Ball Recordings
January 1, 2015 - January 1, 2015Record label, concerts, booking & management; business development related to commercial administration of IP and copyrights; international tours; advertising contracts, licenses, and sponsorships; extensive costs and profitability analysis; involved in releasing more than 50 records internationally.
Marketing Manager & Lead Generation Specialist at Attain Digital Agency
January 1, 2022 - December 31, 2023Directed comprehensive marketing strategies and advertising campaigns for the fitness industry, ensuring alignment with brand messaging and stakeholder engagement. Designed and A/B tested targeted Meta campaigns to drive conversions while collaborating with internal teams and external partners to replicate successful outcomes. Developed an advanced server-side tracking system integrating Google Tag Manager and Google Analytics to optimize campaign performance, ROAS, and ROI.
Lead Generation Specialist & Performance Manager at More Gym Members (MGM)
January 1, 2019 - December 31, 2021Executed integrated Meta, Google, Spotify, and TikTok Ads campaigns focused on lead generation and brand awareness, incorporating creative content and performance analysis. Conducted A/B testing, creative design, and data-driven analytics to refine advertising strategies and enhance stakeholder communications. Managed CEO Riley Stewart's digital presence to ensure consistent brand messaging and effective stakeholder engagement across multiple channels.
Marketing & Sales Director at Bonita Inn de Bar
January 1, 2013 - December 31, 2015Bar and event center located in Viña del Mar, Chile. Administered contracts with sponsoring brands, managed Digital Marketing, Advertising, and media planning. Responsible for the programmatic offer, profitability analysis, and special business management.
Director / Founder at Pinball Records
January 1, 2010 - December 31, 2015Record label, Concerts, Booking & Management. Project development related to the commercial administration of intellectual property and copyrights. Worldwide distribution management, advertising contracts, licenses, sponsorships, and international tours. Costs and profitability analysis. More than 50 records released across physical and digital formats with artists from Chile, the USA, and Europe.
Education
Mastering Design Thinking at Massachusetts Institute Of Technology
January 1, 2019 - December 31, 2019Music Marketing at Berklee College of Music
January 1, 2010 - December 31, 2010Music Finances at Berklee College of Music
January 1, 2010 - December 31, 2010Graphic Design at Universidad Viña del Mar
January 1, 1996 - December 31, 2000Graphic Design at Universidad Viña del Mar, Chile
January 1, 1996 - December 31, 2000Graphic Design at Universidad Viña del Mar, Chile
January 1, 1996 - December 31, 2000Mastering Design Thinking at Massachusetts Institute Of Technology
January 1, 2019 - October 26, 2025Music Marketing at Berklee College of Music
January 1, 2010 - October 26, 2025Music Finances at Berklee College of Music
January 1, 2010 - October 26, 2025Graphic Design at Universidad Viña del Mar, Chile
January 1, 1996 - January 1, 2000Master in Design Thinking at Massachusetts Institute Of Technology
January 1, 2019 - January 1, 2019Music Marketing at Berklee College of Music
January 1, 2010 - January 1, 2010Music Finances at Berklee College of Music
January 1, 2010 - January 1, 2010Graphic Design at Universidad Viña del Mar, Chile
January 1, 1996 - January 1, 2000Mastering Design Thinking at Massachusetts Institute Of Technology
January 1, 2019 - November 8, 2025Music Marketing at Berklee College of Music
January 1, 2010 - December 31, 2010Music Finances at Berklee College of Music
January 1, 2010 - December 31, 2010Graphic Design at Universidad Viña del Mar, Chile
January 1, 1996 - January 1, 2000Mastering Design Thinking at Massachusetts Institute Of Technology
January 1, 2019 - November 8, 2025Music Marketing at Berklee College of Music
January 1, 2010 - November 8, 2025Music Finances at Berklee College of Music
January 1, 2010 - November 8, 2025Graphic Design at Universidad Viña del Mar, Chile
January 1, 1996 - January 1, 2000Mastering Design Thinking at Massachusetts Institute Of Technology
January 1, 2019 - February 25, 2026Music Marketing at Berklee College of Music
January 1, 2010 - February 25, 2026Music Finances at Berklee College of Music
January 1, 2010 - February 25, 2026Graphic Design at Universidad Viña del Mar, Chile
January 1, 1996 - January 1, 2000Qualifications
Mastering Design Thinking
January 1, 2019 - December 31, 2019Music Marketing
January 1, 2010 - December 31, 2010Music Finances
January 1, 2010 - December 31, 2010Mastering Design Thinking
January 1, 2019 - December 31, 2019Music Marketing
January 1, 2010 - December 31, 2010Music Finances
January 1, 2010 - December 31, 2010Mastering Design Thinking
January 1, 2019 - December 31, 2019Music Marketing
January 1, 2010 - December 31, 2010Music Finances
January 1, 2010 - December 31, 2010Mastering Design Thinking
January 1, 2019 - November 8, 2025Music Marketing
January 1, 2010 - December 31, 2010Music Finances
January 1, 2010 - December 31, 2010Graphic Design
January 1, 1996 - January 1, 2000Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Travel & Hospitality, Healthcare, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
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Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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