AI-Driven Social Media Strategist & Content Operations Specialist focused on building scalable, high-performance content systems across multi-brand environments. Combines platform-native storytelling (TikTok/Instagram) with AI-powered workflows (N8N, ChatGPT, Gemini) to optimize production, accelerate output, and drive measurable engagement growth. Beyond execution, designs operational systems: automated content pipelines, AI-assisted scripting frameworks, and real-time brand intelligence tools. Currently completing a Master’s in Digital Marketing & AI (INESDI Madrid). Bilingual EN/ES.…

Sebastián López García

AI-Driven Social Media Strategist & Content Operations Specialist focused on building scalable, high-performance content systems across multi-brand environments. Combines platform-native storytelling (TikTok/Instagram) with AI-powered workflows (N8N, ChatGPT, Gemini) to optimize production, accelerate output, and drive measurable engagement growth. Beyond execution, designs operational systems: automated content pipelines, AI-assisted scripting frameworks, and real-time brand intelligence tools. Currently completing a Master’s in Digital Marketing & AI (INESDI Madrid). Bilingual EN/ES.…

Available to hire

AI-Driven Social Media Strategist & Content Operations Specialist focused on building scalable, high-performance content systems across multi-brand environments. Combines platform-native
storytelling (TikTok/Instagram) with AI-powered workflows (N8N, ChatGPT, Gemini) to optimize production, accelerate output, and drive measurable engagement growth. Beyond execution,
designs operational systems: automated content pipelines, AI-assisted scripting frameworks, and real-time brand intelligence tools. Currently completing a Master’s in Digital Marketing & AI
(INESDI Madrid). Bilingual EN/ES.

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Language

Spanish; Castilian
Fluent
English
Fluent
French
Advanced
German
Beginner

Work Experience

Social Media Manager | Content Operations & AI Strategy Specialist at VAVEL México
July 1, 2020 - August 1, 2025
Lead multi-brand content strategies for Instagram and TikTok; implemented data-informed content calendars; integrated Generative AI (ChatGPT, Gemini) into content workflows; developed trend-driven short-form video strategies and viral hooks; conducted A/B testing to improve retention and engagement; mentored writers and editors; maintained editorial tone and brand guidelines; coordinated national and international sports coverage; positioned key articles in high-traffic Google News sections; established editorial workflows for the Mexican division; managed internal and external comms strategies; produced professional visuals and assets for corporate events and announcements.
Corporate Communications Specialist at Gerresheimer Querétaro
October 1, 2023 - August 1, 2024
Designed and executed internal and external communications strategies; aligned messaging with corporate values; supported global HQ communications; collaborated with stakeholders to design impactful internal campaigns and organizational updates; ensured consistent brand voice across channels.

Education

Master's in Digital Marketing and Artificial Intelligence at INESDI Business School
October 1, 2025 - July 1, 2026
Bachelor’s in Communication and Digital Media at Universidad del Valle de México
January 1, 2020 - July 1, 2024

Qualifications

Certified Leadership Training: Leadership Skills & Strategic Decision Making
October 1, 2024 - October 15, 2025
Dataiku Core Designer: Visual ML & Analytics Workflows
January 1, 2026 - March 10, 2026
Applied AI with Google Gemini: AI-assisted Content Workflows
January 1, 2026 - March 10, 2026
Practical AI for Marketing (Google): GA4 & Audience Analysis
January 1, 2025 - March 10, 2026
ChatGPT & Microsoft Copilot: Content Ideation & Automation
January 1, 2025 - March 10, 2026
Molómetro Brutal — AI brand intelligence platform (N8N · Apify · NotebookLM)
January 11, 2030 - May 5, 2026

Industry Experience

Media & Entertainment, Education, Retail, Professional Services, Software & Internet, Other
    paper Molómetro Brutal — AI Brand Intelligence Platform

    Molómetro Brutal is a fully operational AI-powered brand intelligence system built during a hackathon at INESDI Business Techschool as part of the Master’s in Digital Marketing & AI.
    The system processes real market data from Google Maps and social media, transforming raw inputs into strategic KPIs — eliminating vanity metrics, biases, and AI hallucinations. The result: actionable business intelligence, not just dashboards.
    Built on an integrated architecture of Apify (data extraction), N8N (workflow automation), and NotebookLM (AI analysis and synthesis).
    My role on the team covered Strategy & Vision — defining the use case, the value proposition, and the positioning of the platform as a business proposal rather than an academic exercise.
    The platform has a live demo available.