Sebastián López García

Available to hire

AI-Driven Social Media Strategist & Content Operations Specialist focused on building scalable, high-performance content systems across multi-brand environments.

About

AI-Driven Social Media Strategist & Content Operations Specialist focused on building scalable, high-performance content systems across multi-brand environments. Combines platform-native
storytelling (TikTok/Instagram) with AI-powered workflows (N8N, ChatGPT, Gemini) to optimize production, accelerate output, and drive measurable engagement growth. Beyond execution,
designs operational systems: automated content pipelines, AI-assisted scripting frameworks, and real-time brand intelligence tools. Currently completing a Master’s in Digital Marketing & AI
(INESDI Madrid). Bilingual EN/ES.

  • Joined October 2025

Languages

  • Spanish; CastilianFluent
  • EnglishFluent
  • FrenchAdvanced
  • GermanBeginner

Industry experience

  • Media & Entertainment
  • Education
  • Retail
  • Professional Services
  • Software & Internet
  • Other

More experts

Projects · 1

Molómetro Brutal is a fully operational AI-powered brand intelligence system built during a hackathon at INESDI Business Techschool as part of the Master’s in Digital Marketing & AI.
The system processes real market data from Google Maps and social media, transforming raw inputs into strategic KPIs — eliminating vanity metrics, biases, and AI hallucinations. The result: actionable business intelligence, not just dashboards.
Built on an integrated architecture of Apify (data extraction), N8N (workflow automation), and NotebookLM (AI analysis and synthesis).
My role on the team covered Strategy & Vision — defining the use case, the value proposition, and the positioning of the platform as a business proposal rather than an academic exercise.
The platform has a live demo available.

Molómetro Brutal — AI Brand Intelligence Platform
  • Marketing Strategist

Work experience

Corporate Communications Specialist · Gerresheimer QuerétaroOct 2023 – Aug 2024 · 11 mos

Designed and executed internal and external communications strategies; aligned messaging with corporate values; supported global HQ communications; collaborated with stakeholders to design impactful internal campaigns and organizational updates; ensured consistent brand voice across channels.

Social Media Manager | Content Operations & AI Strategy Specialist · VAVEL MéxicoJul 2020 – Aug 2025 · 5 yrs 2 mos

Lead multi-brand content strategies for Instagram and TikTok; implemented data-informed content calendars; integrated Generative AI (ChatGPT, Gemini) into content workflows; developed trend-driven short-form video strategies and viral hooks; conducted A/B testing to improve retention and engagement; mentored writers and editors; maintained editorial tone and brand guidelines; coordinated national and international sports coverage; positioned key articles in high-traffic Google News sections; established editorial workflows for the Mexican division; managed internal and external comms strategies; produced professional visuals and assets for corporate events and announcements.

Education

Master's in Digital Marketing and Artificial Intelligence · INESDI Business School2025 – 2026
Bachelor’s in Communication and Digital Media · Universidad del Valle de México2020 – 2024

Certifications and awards· 6

Certified Leadership Training: Leadership Skills & Strategic Decision Making2024 – 2025
Dataiku Core Designer: Visual ML & Analytics Workflows2026
Applied AI with Google Gemini: AI-assisted Content Workflows2026
Practical AI for Marketing (Google): GA4 & Audience Analysis2025 – 2026

Hire Sebastián López García today

Post a job and invite Sebastián, or contact them directly. No hidden commission.

Post a job