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Digital Marketing Strategist & AI Specialist with 4+ years of experience bridging the gap between creative storytelling and data-driven results. From managing high-impact campaigns in multinational corporate environments to producing viral content in the sports media industry, I help brands scale through automation and precision. Currently completing a Master's in AI to transform traditional marketing into high-efficiency ecosystems. Expert in Paid Social (Meta/LinkedIn), SEO, and workflow automation (n8n/GPTs). I don't just post content; I build systems that convert.…Digital Marketing Strategist & AI Specialist with 4+ years of experience bridging the gap between creative storytelling and data-driven results. From managing high-impact campaigns in multinational corporate environments to producing viral content in the sports media industry, I help brands scale through automation and precision. Currently completing a Master's in AI to transform traditional marketing into high-efficiency ecosystems. Expert in Paid Social (Meta/LinkedIn), SEO, and workflow automation (n8n/GPTs). I don't just post content; I build systems that convert.

Sebastián López García

Social Media Manager, Content Creator, Video Editor, +7

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Digital Marketing Strategist & AI Specialist with 4+ years of experience bridging the gap between creative storytelling and data-driven results. From managing high-impact campaigns in multinational corporate environments to producing viral content in the sports media industry, I help brands scale through automation and precision. Currently completing a Master's in AI to transform traditional marketing into high-efficiency ecosystems. Expert in Paid Social (Meta/LinkedIn), SEO, and workflow automation (n8n/GPTs). I don't just post content; I build systems that convert.…Digital Marketing Strategist & AI Specialist with 4+ years of experience bridging the gap between creative storytelling and data-driven results. From managing high-impact campaigns in multinational corporate environments to producing viral content in the sports media industry, I help brands scale through automation and precision. Currently completing a Master's in AI to transform traditional marketing into high-efficiency ecosystems. Expert in Paid Social (Meta/LinkedIn), SEO, and workflow automation (n8n/GPTs). I don't just post content; I build systems that convert.

Available to hire

Digital Marketing Strategist & AI Specialist with 4+ years of experience bridging the gap between creative storytelling and data-driven results. From managing high-impact campaigns in multinational corporate environments to producing viral content in the sports media industry, I help brands scale through automation and precision. Currently completing a Master’s in AI to transform traditional marketing into high-efficiency ecosystems. Expert in Paid Social (Meta/LinkedIn), SEO, and workflow automation (n8n/GPTs). I don’t just post content; I build systems that convert.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

French

Advanced

German

Beginner

Work Experience

Social Media Manager | Content Operations & AI Strategy Specialist at VAVEL México

July 1, 2020 - August 1, 2025

Lead multi-brand content strategies for Instagram and TikTok; implemented data-informed content calendars; integrated Generative AI (ChatGPT, Gemini) into content workflows; developed trend-driven short-form video strategies and viral hooks; conducted A/B testing to improve retention and engagement; mentored writers and editors; maintained editorial tone and brand guidelines; coordinated national and international sports coverage; positioned key articles in high-traffic Google News sections; established editorial workflows for the Mexican division; managed internal and external comms strategies; produced professional visuals and assets for corporate events and announcements.

Corporate Communications Specialist at Gerresheimer Querétaro

October 1, 2023 - August 1, 2024

Designed and executed internal and external communications strategies; aligned messaging with corporate values; supported global HQ communications; collaborated with stakeholders to design impactful internal campaigns and organizational updates; ensured consistent brand voice across channels.