Sebastian Dziubek

Available to hire

Hi, I’m Sebastian Dziubek, a growth-focused SEO and GEO strategist with 14 years in digital marketing and 9 years leading SEO teams.

About

Hi, I’m Sebastian Dziubek, a growth-focused SEO and GEO strategist with 14 years in digital marketing and 9 years leading SEO teams.

I build organic growth systems that turn search into infrastructure, not a channel of one-off tactics. That means fixing technical foundations, scaling content intelligently, and creating repeatable acquisition engines that generate clean, qualified demand.

A lot of businesses don’t have a lead problem, they have a systems problem. Visibility, trust signals, local presence, and execution often fragment as companies scale. My work focuses on building centralised organic frameworks with localised execution that compounds over time.

I’ve managed £5.7M+ in SEO investment with a typical 3 to 5x ROI, spoken on the BrightonSEO main stage, and led SEO teams delivering growth across both enterprise brands and high-growth scale-ups.

I’ve also specialised in multi-location expansion, scaling local search strategies from single-site operators to networks spanning 235+ locations, delivering up to 14x organic growth through repeatable local acquisition systems.

Today, I operate fractionally, bringing senior organic leadership, hands-on execution, and AI-enabled automation to teams who want enterprise-level capability without unnecessary headcount.

  • 10 years' experience
  • Joined February 2026

Languages

  • EnglishFluent

Industry experience

  • Retail
  • Financial Services
  • Travel & Hospitality
  • Professional Services
  • Software & Internet
  • Media & Entertainment

Work experience· 6 roles

Founder & Fractional SEO Director · Independent (Freelance)Apr 2024 – Present · 2 yrs 8 mos

Strategic advisory for startups and agencies on SEO transformation, technical foundations, and growth systems. Hands-on execution: audits, implementation, content scaling, automation — not just strategy decks. Built proprietary AI tools for competitive analysis, keyword clustering, and automated reporting.

Head of SEO · twentysixOct 2022 – Apr 2024 · 1 yr 7 mos

Led SEO department for a full-service agency across 15+ client accounts; built processes, automation, and AI-driven workflows to improve ROI; focused on measurability and outcomes.

Organic Search Director · McCann ManchesterNov 2021 – Oct 2022 · 1 yr

SEO and content strategy for enterprise clients; cross-functional collaboration on integrated campaigns.

Head of Search & Data · IMA-HOMEMar 2020 – Nov 2021 · 1 yr 9 mos
Head of Technical SEO · Search LaboratoryJan 2018 – Feb 2020 · 2 yrs 2 mos
SEO Executive → Team Leader · WebcertainApr 2016 – Dec 2017 · 1 yr 9 mos

Education

BA Business Management & Information Systems · UK University2008 – 2011

Certifications and awards

BrightonSEO Main Stage Speaker2030 – 2026
UK Search Awards Recognition2030 – 2026

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