Hi, I’m Sebastian Dziubek, a growth-focused SEO and GEO strategist with 14 years in digital marketing and 9 years leading SEO teams. I build organic growth systems that turn search into infrastructure, not a channel of one-off tactics. That means fixing technical foundations, scaling content intelligently, and creating repeatable acquisition engines that generate clean, qualified demand. A lot of businesses don’t have a lead problem, they have a systems problem. Visibility, trust signals, local presence, and execution often fragment as companies scale. My work focuses on building centralised organic frameworks with localised execution that compounds over time. I’ve managed £5.7M+ in SEO investment with a typical 3 to 5x ROI, spoken on the BrightonSEO main stage, and led SEO teams delivering growth across both enterprise brands and high-growth scale-ups. I’ve also specialised in multi-location expansion, scaling local search strategies from single-site operators to networks spanning 235+ locations, delivering up to 14x organic growth through repeatable local acquisition systems. Today, I operate fractionally, bringing senior organic leadership, hands-on execution, and AI-enabled automation to teams who want enterprise-level capability without unnecessary headcount.

Sebastian Dziubek

Hi, I’m Sebastian Dziubek, a growth-focused SEO and GEO strategist with 14 years in digital marketing and 9 years leading SEO teams. I build organic growth systems that turn search into infrastructure, not a channel of one-off tactics. That means fixing technical foundations, scaling content intelligently, and creating repeatable acquisition engines that generate clean, qualified demand. A lot of businesses don’t have a lead problem, they have a systems problem. Visibility, trust signals, local presence, and execution often fragment as companies scale. My work focuses on building centralised organic frameworks with localised execution that compounds over time. I’ve managed £5.7M+ in SEO investment with a typical 3 to 5x ROI, spoken on the BrightonSEO main stage, and led SEO teams delivering growth across both enterprise brands and high-growth scale-ups. I’ve also specialised in multi-location expansion, scaling local search strategies from single-site operators to networks spanning 235+ locations, delivering up to 14x organic growth through repeatable local acquisition systems. Today, I operate fractionally, bringing senior organic leadership, hands-on execution, and AI-enabled automation to teams who want enterprise-level capability without unnecessary headcount.

Available to hire

Hi, I’m Sebastian Dziubek, a growth-focused SEO and GEO strategist with 14 years in digital marketing and 9 years leading SEO teams.

I build organic growth systems that turn search into infrastructure, not a channel of one-off tactics. That means fixing technical foundations, scaling content intelligently, and creating repeatable acquisition engines that generate clean, qualified demand.

A lot of businesses don’t have a lead problem, they have a systems problem. Visibility, trust signals, local presence, and execution often fragment as companies scale. My work focuses on building centralised organic frameworks with localised execution that compounds over time.

I’ve managed £5.7M+ in SEO investment with a typical 3 to 5x ROI, spoken on the BrightonSEO main stage, and led SEO teams delivering growth across both enterprise brands and high-growth scale-ups.

I’ve also specialised in multi-location expansion, scaling local search strategies from single-site operators to networks spanning 235+ locations, delivering up to 14x organic growth through repeatable local acquisition systems.

Today, I operate fractionally, bringing senior organic leadership, hands-on execution, and AI-enabled automation to teams who want enterprise-level capability without unnecessary headcount.

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Language

English
Fluent

Work Experience

Founder & Fractional SEO Director at Independent (Freelance)
April 1, 2024 - Present
Strategic advisory for startups and agencies on SEO transformation, technical foundations, and growth systems. Hands-on execution: audits, implementation, content scaling, automation — not just strategy decks. Built proprietary AI tools for competitive analysis, keyword clustering, and automated reporting.
Head of SEO at twentysix
October 1, 2022 - April 1, 2024
Led SEO department for a full-service agency across 15+ client accounts; built processes, automation, and AI-driven workflows to improve ROI; focused on measurability and outcomes.
Organic Search Director at McCann Manchester
November 1, 2021 - October 1, 2022
SEO and content strategy for enterprise clients; cross-functional collaboration on integrated campaigns.
Head of Search & Data at IMA-HOME
March 1, 2020 - November 1, 2021
SEO and analytics for ecommerce, finance, retail; built synergies between data, UX, and content.
Head of Technical SEO at Search Laboratory
January 1, 2018 - February 1, 2020
Technical audits, enterprise migrations, global SEO implementations; built internal tools and automation adopted agency-wide.
SEO Executive → Team Leader at Webcertain
April 1, 2016 - December 1, 2017
International B2B/B2C SEO projects; managed team and optimized campaign processes.

Education

BA Business Management & Information Systems at UK University
January 1, 2008 - January 1, 2011

Qualifications

BrightonSEO Main Stage Speaker
January 11, 2030 - February 9, 2026
UK Search Awards Recognition
January 11, 2030 - February 9, 2026

Industry Experience

Retail, Financial Services, Travel & Hospitality, Professional Services, Software & Internet, Media & Entertainment