Emerance Sebikali

Develop and execute social media and content campaigns for client accounts across five countries, leading a team of 6 to 10 digital marketers to deliver on engagement and growth goals. Conduct discovery and audience research to shape messaging and creative direction for each account, using data driven insights to keep campaigns aligned with audience needs. Monitor campaign performance regularly and provide clear analytics reporting to stakeholders, recommending adjustments to improve engagement and reach. Manage a fully remote, cross-timezone team independently, establishing workflows that improved on time delivery and consistency of creative execution.

Led social media and content strategy for IBM Cloud and AI, aligning messaging with audience needs and driving 185 percent year over year organic traffic growth. Directed creative teams on content and asset development, coordinating with designers, writers, and developers to keep campaigns on brand and on schedule. Created supporting graphics and promotional assets in Canva and made routine WordPress content updates to keep website messaging accurate and aligned with active campaigns. Built audience segmentation and personalization strategies that improved engagement by 25 percent and generated 4M plus monthly impressions across social platforms. Analyzed campaign performance data regularly, translating insights into clear reports and recommendations that guided ongoing content and messaging decisions. Managed timelines and stakeholder communication independently, implementing automation workflows that cut campaign deployment time by 40 percent.

Developed and executed data driven marketing campaigns that grew digital engagement by 60 percent, applying rigorous A/B testing and audience analysis to continuously optimize messaging. Coordinated 30 plus on campus and virtual events and campaigns, tracking performance through analytics and maintaining timely stakeholder updates.