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I am an experienced Creative Director with a strong track record in leading innovative, high-performance campaigns across film, content production, and strategy. I have worked with some of the world’s most recognized brands and am adept at managing cross-functional teams to create compelling, results-driven content in video, animation, and social media. I thrive on fostering a collaborative environment that encourages creative freedom and talent development while maintaining a sharp focus on delivering measurable results. I am passionate about pushing the boundaries of creativity and performance in every project I take on.…I am an experienced Creative Director with a strong track record in leading innovative, high-performance campaigns across film, content production, and strategy. I have worked with some of the world’s most recognized brands and am adept at managing cross-functional teams to create compelling, results-driven content in video, animation, and social media. I thrive on fostering a collaborative environment that encourages creative freedom and talent development while maintaining a sharp focus on delivering measurable results. I am passionate about pushing the boundaries of creativity and performance in every project I take on.

Seb Smith

Creative Director, Creative Producer, Project Manager, +3

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I am an experienced Creative Director with a strong track record in leading innovative, high-performance campaigns across film, content production, and strategy. I have worked with some of the world’s most recognized brands and am adept at managing cross-functional teams to create compelling, results-driven content in video, animation, and social media. I thrive on fostering a collaborative environment that encourages creative freedom and talent development while maintaining a sharp focus on delivering measurable results. I am passionate about pushing the boundaries of creativity and performance in every project I take on.…I am an experienced Creative Director with a strong track record in leading innovative, high-performance campaigns across film, content production, and strategy. I have worked with some of the world’s most recognized brands and am adept at managing cross-functional teams to create compelling, results-driven content in video, animation, and social media. I thrive on fostering a collaborative environment that encourages creative freedom and talent development while maintaining a sharp focus on delivering measurable results. I am passionate about pushing the boundaries of creativity and performance in every project I take on.

Available to hire

I am an experienced Creative Director with a strong track record in leading innovative, high-performance campaigns across film, content production, and strategy. I have worked with some of the world’s most recognized brands and am adept at managing cross-functional teams to create compelling, results-driven content in video, animation, and social media.

I thrive on fostering a collaborative environment that encourages creative freedom and talent development while maintaining a sharp focus on delivering measurable results. I am passionate about pushing the boundaries of creativity and performance in every project I take on.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Creative Strategist at Malaberg

January 1, 2025 - Present

Spearheaded the creative strategy and execution of high-performance content for Malaberg's health & wellness brands, including Aeons and NUYU, driving brand growth through innovative storytelling. Led a cross-functional team of 10+ creatives enhancing the department’s output. Directed and produced over £400k of social-first content, focusing on high-conversion ad formats optimized for Meta platforms. Developed performance-driven ads, championed creative innovation, collaborated with brand, sales and data teams to improve conversions and retention, and managed creative workshops and strategic brainstorming sessions fostering a collaborative culture.

Creative Director at The Social Shepherd

October 31, 2024 - July 31, 2025

Led the creative vision and execution of content for the agency, managing a team of content creators, videographers, editors, animators, and designers. Produced and directed over £500k of social content for global brands across organic, paid, and influencer channels. Collaborated on strategy-led responses to new business briefs, presented to clients, handled storyboarding, scripting, and brief writing. Managed department capacity, hiring, budgets, and training, providing active problem-solving and leadership within the team.

Creative Producer at Sainsbury’s - Habitat

October 31, 2023 - July 31, 2025

Led creative execution of campaigns for Habitat in partnership with Ogilvy, nurturing new product ranges and client relationships. Managed presentations, concept development aligned with brand strategy, and creative decks creation. Responsible for talent acquisition, video strategy, storyboarding, production schedules, and directing shoots on location and in studio, overseeing technical and cinematography aspects.

Producer at ASPECT

July 31, 2022 - July 31, 2025

Produced content across TV, online, and digital sectors including retail, insurance, pharma, technology, travel, and hospitality. Developed creative briefs, concepts, and oversaw entire production process including pre-production, acquiring crew, negotiating rates and contracts, location scouting, and post-production oversight. Managed freelance resources and tracked deliverables for large-scale campaigns while maintaining client communication and budget adherence.

Producer at RD Content

August 31, 2020 - July 31, 2025

Managed high-end film production for Envision Virgin Racing (Formula E), British American Tobacco, EY, and Smartly.io. Directed crews, art department assistance during shoots, talent casting, location sourcing, prop hire, and supervised post-production and deliverable uploads. Created production schedules, quotes, creative briefs, and hired freelancers for multiple live shoots.

Senior Producer at VPI

May 31, 2019 - July 31, 2025

Managed and delivered UK and international projects valued up to £250k annually from inception to completion. Directed shoots including casting, crew management, and producing content for PR, social media, and market research. Developed client proposals, including script writing, costings, and timelines. Maintained excellent client feedback across 50+ accounts and managed staff training and business development. Handled key accounts like Sky, Barclays, John Lewis, Red Bull, Jaguar Land Rover, and Unilever.