Hi, I'm Sebastián Peláez, a brand-focused designer and creative leader based in Medellín. I translate a brand's vision into cohesive visuals and experiences, guiding concepts from initial idea to the final identity. My work spans branding strategy, packaging, digital design, and product launches, always aiming to build strong, coherent, and purposeful brands that connect with people. Over the years I've led creative teams and collaborated closely with clients to craft beauty and haircare products, websites, packaging, and marketing campaigns. Currently, I serve as Brand Manager for Brand MDE, shaping graphic design and go-to-market initiatives, while continually refining processes and visual systems. My background also includes roles as Creative Director, Graphic Designer, and Web Designer across various ventures in Colombia.

Sebastián Peláez

Hi, I'm Sebastián Peláez, a brand-focused designer and creative leader based in Medellín. I translate a brand's vision into cohesive visuals and experiences, guiding concepts from initial idea to the final identity. My work spans branding strategy, packaging, digital design, and product launches, always aiming to build strong, coherent, and purposeful brands that connect with people. Over the years I've led creative teams and collaborated closely with clients to craft beauty and haircare products, websites, packaging, and marketing campaigns. Currently, I serve as Brand Manager for Brand MDE, shaping graphic design and go-to-market initiatives, while continually refining processes and visual systems. My background also includes roles as Creative Director, Graphic Designer, and Web Designer across various ventures in Colombia.

Available to hire

Hi, I’m Sebastián Peláez, a brand-focused designer and creative leader based in Medellín. I translate a brand’s vision into cohesive visuals and experiences, guiding concepts from initial idea to the final identity. My work spans branding strategy, packaging, digital design, and product launches, always aiming to build strong, coherent, and purposeful brands that connect with people.

Over the years I’ve led creative teams and collaborated closely with clients to craft beauty and haircare products, websites, packaging, and marketing campaigns. Currently, I serve as Brand Manager for Brand MDE, shaping graphic design and go-to-market initiatives, while continually refining processes and visual systems. My background also includes roles as Creative Director, Graphic Designer, and Web Designer across various ventures in Colombia.

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Work Experience

Creative Director at Caribbean Sunrise
January 1, 2013 - December 31, 2015
Led the creative department (two-person team), developed branding and marketing materials, aligning design with business goals.
CEO / Creative Director at Dinamita Space
January 1, 2015 - December 31, 2020
Led branding, product development, and creative direction for the company; built visual identity and marketing assets.
Brand Manager at Yellow Rooster Coffee Imports
January 1, 2019 - Present
Led branding initiatives, packaging, and marketing for coffee imports; directed graphic design and product launches.

Education

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Qualifications

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Industry Experience

Consumer Goods, Manufacturing, Media & Entertainment, Retail, Professional Services