Osasumwen Irabor

Developed brand strategies and visual identity systems for a diverse client portfolio. Led and supervised a five-member design team creating static and motion graphics. Produced brand style guides, visual communication standards, brochures, flyers, packaging, web graphics, and social media assets. Improved brand consistency by 40% and increased client brand visibility and engagement by 35%. Streamlined the design approval process, reducing turnaround time by 25%, and created standardized templates for multiple client projects.

Designed complete brand identity systems for The Owlet and its subsidiary companies, including logos, color palettes, typography guidelines, and brand standards. Created integrated marketing materials for print and digital platforms and developed a social media content strategy that increased follower engagement by 50%. Built reusable design templates and systems that improved content production efficiency by 30%. Established a cohesive brand image across company touchpoints and created scalable design systems adopted by subsidiary companies.

Managed end-to-end e-commerce operations, including inventory management, order processing, and logistics coordination. Developed and executed social media strategies aligned with business objectives and managed paid campaigns across Facebook, Instagram, and Google Ads. Produced daily graphics, photos, and videos that increased social media following by more than 45%. Increased online sales by 40% and reduced order processing time by more than 55% through system optimization and digital marketing initiatives.