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I’m a data-driven B2B and B2C marketing professional with 14 years of experience across technology and SaaS, working internationally across EMEA and diverse customer segments. I build customer-led, full-funnel go-to-market strategies and lifecycle journeys that combine intent, behavioural segmentation, and creative execution to drive engagement, growth, and measurable revenue impact. I’m especially passionate about understanding regional customer needs and turning complex product value into compelling messaging and customer experiences. From demand generation and lifecycle marketing to SEO/SEM, email, and marketing automation, I’ve led initiatives that improved conversion rates, increased qualified pipeline, and enabled more relevant customer and product experiences using richer first-party data and AI-informed approaches.…I’m a data-driven B2B and B2C marketing professional with 14 years of experience across technology and SaaS, working internationally across EMEA and diverse customer segments. I build customer-led, full-funnel go-to-market strategies and lifecycle journeys that combine intent, behavioural segmentation, and creative execution to drive engagement, growth, and measurable revenue impact. I’m especially passionate about understanding regional customer needs and turning complex product value into compelling messaging and customer experiences. From demand generation and lifecycle marketing to SEO/SEM, email, and marketing automation, I’ve led initiatives that improved conversion rates, increased qualified pipeline, and enabled more relevant customer and product experiences using richer first-party data and AI-informed approaches.

Sophie Sutherland

Digital Marketer, Marketing Strategist, Growth Marketer, +3

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I’m a data-driven B2B and B2C marketing professional with 14 years of experience across technology and SaaS, working internationally across EMEA and diverse customer segments. I build customer-led, full-funnel go-to-market strategies and lifecycle journeys that combine intent, behavioural segmentation, and creative execution to drive engagement, growth, and measurable revenue impact. I’m especially passionate about understanding regional customer needs and turning complex product value into compelling messaging and customer experiences. From demand generation and lifecycle marketing to SEO/SEM, email, and marketing automation, I’ve led initiatives that improved conversion rates, increased qualified pipeline, and enabled more relevant customer and product experiences using richer first-party data and AI-informed approaches.…I’m a data-driven B2B and B2C marketing professional with 14 years of experience across technology and SaaS, working internationally across EMEA and diverse customer segments. I build customer-led, full-funnel go-to-market strategies and lifecycle journeys that combine intent, behavioural segmentation, and creative execution to drive engagement, growth, and measurable revenue impact. I’m especially passionate about understanding regional customer needs and turning complex product value into compelling messaging and customer experiences. From demand generation and lifecycle marketing to SEO/SEM, email, and marketing automation, I’ve led initiatives that improved conversion rates, increased qualified pipeline, and enabled more relevant customer and product experiences using richer first-party data and AI-informed approaches.

Available to hire

I’m a data-driven B2B and B2C marketing professional with 14 years of experience across technology and SaaS, working internationally across EMEA and diverse customer segments. I build customer-led, full-funnel go-to-market strategies and lifecycle journeys that combine intent, behavioural segmentation, and creative execution to drive engagement, growth, and measurable revenue impact.

I’m especially passionate about understanding regional customer needs and turning complex product value into compelling messaging and customer experiences. From demand generation and lifecycle marketing to SEO/SEM, email, and marketing automation, I’ve led initiatives that improved conversion rates, increased qualified pipeline, and enabled more relevant customer and product experiences using richer first-party data and AI-informed approaches.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

French

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Senior Manager, Demand Generation at WPEngine

January 1, 2023 - December 31, 2023

Led demand generation and acquisition marketing for WPEngine’s managed hosting platform, shaping go-to-market approaches and supporting market expansion across EMEA and agency partners. Built customer marketing and demand generation campaigns focused on high-value customer experiences that drive account growth, retention, and revenue. Partnered with sales to understand local market needs and collaborated with native partners to strengthen brand presence and pipeline outcomes.

Senior Manager, International Growth at WPEngine

January 1, 2022 - December 31, 2022

Owned international growth and agency partner marketing initiatives, including lifecycle and campaign work across EM EA. Launched and optimised an inaugural Nordic virtual webinar with key Nordic agencies, achieving a 52% registration-to-attendance conversion rate. Planned and executed campaigns targeting 16k agency partners, improving conversion rates to sales opportunities (20%) and to closed-won business (36%). Conducted prospecting using WPEngine first-party data with an outreach matching rate of ~25%. Applied test-and-learn methods to optimise journeys for inactive agency partners by identifying engagement triggers and reactivation opportunities. Improved existing agency nurture communications to increase agency programme sign-ups, product awareness, and adoption.

Principal Manager, Lifecycle Marketing at WPEngine

January 1, 2022 - Present

Led go-to-market and lifecycle marketing strategy, tactical plans, and campaign briefs to grow install base while localising global campaigns for regional relevance and customer growth across EMEA. Built always-on customer nurture using behavioural segmentation and intent-led journeys, delivering over $145.6k MRR. Launched customer upgrade campaigns for self-serve upgrades, generating $31.4k MRR. Drove cross-functional campaigns for AIToolkit, Ecommerce Performance Pack, and Newsroom by translating complex technology into compelling customer propositions. Improved sales-intent chat rates within one month (62.49% to 86.74%) via improvements to AI flow and business validation. Identified and influenced marketing ops to correct a critical data feedback error impacting paid media lead quality optimisation. Transformed product language into high-converting customer messaging and educational content to support product awareness, adoption, and expansion, contributing to 10k Smart Search AI in

Digital Marketing Manager at PL C (2020-2022, workplace listed as Plc)

January 1, 2020 - January 1, 2022

Headed up digital and led development of a team of 12 specialists across PPC, SEO, social, campaigns, content, analytics, web design, and web development. Managed a £1.5m global digital marketing budget with strong focus on data and ROI, regularly assessing and adapting investment against performance. Delivered 150% increase in leads per month and 36% average increase in opportunity creation versus the prior financial year (FY). Achieved new business revenue of £14.3m in FY22 from digital marketing channels, with £14.8m of pipeline already built for FY23. Introduced initiatives to increase audience engagement and lead generation, including doubling leads sourced via LinkedIn from an average of 30-90 leads per month due to improved channel performance.

Marketing Manager at Ideagen

January 1, 2018 - January 1, 2019

Led global B2B digital marketing, content strategy, and lead generation activities across all Ideagen governance, risk, and compliance SaaS portfolio areas.

Division Marketing Manager at The Access Group

January 1, 2018 - January 1, 2020

Managed a division marketing budget of £350k, tracking investment against activity and performance with close alignment to Finance. Planned and developed optimised content that addressed target personas’ challenges to attract qualified audiences likely to buy Access software. Examples included the ‘Uncover HR Boss’ campaign generating approx. 300 qualified leads and the HR Transformation campaign delivering 450+ qualified leads. Developed industry-focused campaigns under a shared theme, reducing content costs by 37% by creating flexible content usable across different verticals. Managed and coached marketing executives to execute campaigns and activities while supporting their learning and development. Planned and delivered external events in London and Manchester with third parties to build awareness, engagement, and qualified sales opportunities.

Marketing Campaign Manager

January 1, 2013 - January 1, 2015

Led B2B lead generation marketing strategy and integrated campaign activity across inbound and outbound channels for the Human Capital Management (HCM) SaaS division.

Digital Marketing Manager at De Montfort University (Business & Law Faculty)

January 1, 2013 - January 1, 2018

Delivered digital marketing for the E.ON consumer website and broader channel initiatives. Pioneered personalised website content using cookie data to create a seamless B2C and B2B campaign experience. Led SEO strategy across technical, content, and authority pillars, increasing traffic by 94% and conversions for ‘smart meters’ by 57% year-on-year. Implemented first ratings and reviews programme for eonenergy.com, achieving 25% combined uplift in B2C tariffs sales and renewals. Organised an international brand strategy event for senior management across E.ON’s international markets, gaining insight into diverse market perspectives and needs.

Customer Business Analyst (Internship) at Intel

January 1, 2011 - January 1, 2012

Managed supply chain needs for Eastern European distributors, implemented forecasting solutions, and traveled to present market data to customers in Poland and the Czech Republic.