Web Design Intern at Dreamwriter, Inc.

Crafted role & industry-specific messaging flows using AI copywriting (Dreamy AI), enhancing B2B message relevance; Built a modular library of onboarding patterns and reusable assets to ensure cross-product consistency and scalability; Designed workflow and user journey via HubSpot and PostHog analytics, streamlining freemium-to-paid transitions.

Web Design Intern at SettleOn AI, Inc.

Architected an AI-enhanced legal dashboard to simplify complex firm workflows and case management; Created onboarding frameworks and usage guidelines to drive chatbot adoption during firm-wide pilot rollouts; Collaborated with 3 engineers to optimize interaction patterns and feedback visualization for enhanced system usability.

Visual Design Volunteer at The Museum of Craft and Design

Defined a cohesive visual system and hi-fi assets for premium brand expression across physical and digital touchpoints; Designed event identities and environmental graphics, translating complex narratives into intuitive visual content.

Web Designer at Fabrica, Inc.

Designed a match-making platform connecting 155K+ brands with 12K+ suppliers to streamline product sourcing; Led 40+ interviews with global brands (Nike, Alo, Converse) to validate product-market fit and iterate web prototypes; Secured Berkeley MBA funding as 1 of 9 selected teams from 1,780+ applicants (top 1% acceptance rate).

Web Designer at Adobe, Inc.

Led JTBD interviews with 20+ SMB teams to identify friction in Creative Cloud subscription and checkout flows; Mapped UX pain points and prototyped improved plan selection flows to streamline user decision-making; Prototyped and A/B tested personalized onboarding, projecting 15-25% uplift via persuasive web design strategies.