Available to hire
I’m an Art Director and Senior Designer with 17 years of experience building scalable ecommerce and digital visual systems for global brands. I specialize in end-to-end creative direction across PDP imagery, A+ content, brand store front/tile ecosystems, and digital campaigns— turning product information and performance insights into clear, structured design that improves engagement and conversion.
Experience Level
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Work Experience
Senior Designer / Art Director at Feedvisor
January 1, 2021 - January 1, 2026Executed end-to-end ecommerce visual systems, including immersive product narratives and brand store front experiences across 50+ high-scale projects annually. Conducted content audits to optimize image sequencing, messaging hierarchy, and mobile-first performance. Designed performance-driven digital assets for websites, landing pages, paid media, and social campaigns; led advanced photo editing, retouching, and compositing; maintained brand integrity and on-time delivery across a diverse client portfolio.
Senior Designer / Art Director (Ecommerce & Digital Systems) at Freelance
January 1, 2021 - January 1, 2026Builds scalable eCommerce visual systems for global brands, specializing in PDP imagery, A+ content modules, brand store front-ends, and digital campaigns. Leads creative direction for immersive PDP, A+ content, and brand store concepts across a large SKU product ecosystem. Develops seasonal campaigns (e.g., Prime Day, BFCM, launches) and creates performance-driven assets for Amazon DSP and paid social. Creates and maintains template systems for product pages, ads, and branded content, reducing production timelines by ~20%. Partners with stakeholders to turn performance insights into actionable creative strategies while ensuring brand integrity, consistency, and on-time delivery. Key clients include Samsung, AHAVA, Bestpresso, and Puregen.
Senior Designer (Commerce Systems/Visuals) at Feedvisor
January 1, 2021 - January 1, 2026Executed end-to-end commerce visual systems for 50+ high-scale projects annually, including immersive product narratives and brand store fronts. Conducted content audits to optimize image sequencing, messaging hierarchy, and mobile-first performance. Designed performance-driven digital assets for websites, landing pages, paid media, and social campaigns. Performed advanced photo editing, retouching, and compositing; ensured smooth project lifecycles across diverse client portfolios while preserving brand integrity and on-time delivery. Key clients included B&G Foods (Green Giant, Ortega, McCann’s), Sea To Summit, and Big Agnes.
Junior Designer (Product & Ecommerce) at Freelance
January 1, 2014 - January 1, 2023Developed new product ranges from concept through production, including tech packs and sample approvals aligned to trend and brand strategy. Set up and managed Amazon Seller Central and Vendor Central accounts including PDP imagery and product variations, contributing to $500K in sales within the first two years. Produced catalogs, lookbooks, and retail displays; transitioned from agency direction to in-house execution; art directed photo shoots and oversaw styling, model selection, set design, and prop sourcing; coordinated with manufacturers and agencies to manage production timelines, costs, and deliverables; ensured packaging and listing accuracy across SKUs.
Junior Designer (Product & Ecommerce)
January 1, 2014 - January 1, 2023Developed new product ranges from concept through production, including tech packs and sample approvals aligned to trend and brand strategy. Set up and managed Amazon Seller and Vendor Central accounts, including PDP imagery and product variations, contributing to $500K in sales within the first two years. Produced catalogs, lookbooks, and retail displays after transitioning from agency direction to in-house execution. Art directed photo shoots, including styling, model selection, set design, and prop sourcing; coordinated with manufacturers and agencies to manage production timelines, costs, and deliverables; oversaw AWB packaging and listing accuracy across SKUs to ensure consistency and performance.
Junior Designer / Product & E-commerce
January 1, 2014 - January 1, 2023Junior Designer
January 1, 2014 - January 1, 2023Developed new product ranges from concept through production, including tech packs and sample approvals aligned to trend and brand strategy. Set up and managed Amazon Seller Central and Vendor Central accounts, including PDP imagery and product variations, contributing to $500K in sales within the first two years. Produced catalogs, lookbooks, and retail displays while transitioning from agency direction to in-house execution. Directed photo shoots (styling, model selection, set design, and prop sourcing) and coordinated with manufacturers, distributors, and agencies to manage production timelines, costs, and deliverables. Oversaw AWB packaging and listing accuracy across SKUs to ensure consistency and performance.
Production Design & Asset Development Support at Full Deck Design
January 1, 2013 - January 1, 2014Supported product design and asset development to ensure consistent, high-quality deliverables. Contributed to concept development for marketing campaigns and branding initiatives. Gained experience in web design, wireframing, and SEO fundamentals; designed marketing collateral including email campaigns, brochures, event programs, and product packaging; produced print materials and managed 10+ large-scale print projects annually; collaborated with clients and internal teams to build communication and project management skills.
Brand / Graphic & Digital (trainee / role) at Full Deck Design
January 1, 2013 - January 1, 2014Supported production design and asset development to ensure consistent, high-quality deliverables. Contributed to concept development for marketing campaigns and branding initiatives. Designed marketing collateral including email campaigns, brochures, event programs, and product packaging. Produced print materials and managed 10+ large-scale print projects annually, collaborating with clients and internal teams on communication and project management.
Graphic Designer Intern / Trainee (Digital & Print) at Freelance
January 1, 2013 - January 1, 2014Supported production design and asset development to ensure consistent, high-quality deliverables. Contributed to concept development for marketing campaigns and branding initiatives. Gained experience in web design, wireframing, and SEO fundamentals. Designed marketing collateral including email campaigns, brochures, event programs, and product packaging. Produced print materials and managed 10+ large-scale print projects annually. Collaborated with clients and internal teams to build communication and project management skills.
Merchandiser / Retail & Product (Retail & Ecommerce) at Country Kids Legwear
January 1, 2008 - January 1, 2013Supported seasonal assortment planning and stock allocation across retail and ecommerce channels. Analyzed sales trends using WSSI reports to inform in-season trading and optimize assortment decisions. Collaborated with buyers and suppliers to track deliveries and maintain accurate product and pricing data, supporting timely launches and inventory alignment.
Merchandiser (Retail & Product) at Country Kids Legwear
January 1, 2008 - January 1, 2013Supported seasonal assortment planning and stock allocation across retail and eCommerce channels. Analyzed sales trends using WSSI reports to inform in-season trading and optimize assortment decisions. Collaborated with buyers and suppliers to track deliveries, maintain accurate product and pricing data, support timely launches, and align inventory.
Retail (Retail & Product Support) at Matalan Retail
January 1, 2006 - January 1, 2007Retail Assistant / Product Support at Matalan Retail
January 1, 2006 - January 1, 2007Held a retail support role contributing to day-to-day operations during the listed period.
Retail (Retail Operations) at Matalan Retail
January 1, 2006 - January 1, 2007Education
Independent Research Project at Lancaster University, United Kingdom
January 1, 2003 - January 1, 2006B.S.C. Psychology (degree) at Lancaster University, United Kingdom
January 1, 2003 - January 1, 2006Independent Research Project at Lancaster University, United Kingdom
January 1, 2003 - January 1, 2006Qualifications
B.Sc. Psychology (implied from resume)
January 11, 2030 - September 3, 2026Shopify certification (listed as 'Shopify Certified')
January 11, 2030 - September 3, 2026Shopify Certified (as listed)
January 11, 2030 - September 3, 2026Industry Experience
Retail, Consumer Goods, Media & Entertainment, Education, Software & Internet, Professional Services, Computers & Electronics
Experience Level
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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