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I'm a data-driven digital marketer focused on campaign performance, audience segmentation and content optimization. I translate insights into measurable growth strategies. As a co-founder of Femme Collective, I build digital brand strategy for women-focused events in London, shaping content pillars, campaigns and a community-first brand presence across Instagram and TikTok.…

Selin Atay

Brand Strategist, Content Strategist, Marketing Strategist

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I'm a data-driven digital marketer focused on campaign performance, audience segmentation and content optimization. I translate insights into measurable growth strategies. As a co-founder of Femme Collective, I build digital brand strategy for women-focused events in London, shaping content pillars, campaigns and a community-first brand presence across Instagram and TikTok.…

Available to hire

I’m a data-driven digital marketer focused on campaign performance, audience segmentation and content optimization. I translate insights into measurable growth strategies.

As a co-founder of Femme Collective, I build digital brand strategy for women-focused events in London, shaping content pillars, campaigns and a community-first brand presence across Instagram and TikTok.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Turkish

Fluent

Work Experience

Co-Founder & Digital Brand Strategist at Femme Collective

May 1, 2026 - Present

Built the positioning and tone for a women-focused events community in London. Developed the digital launch strategy across Instagram and TikTok, shaping content pillars, campaign messaging and platform-native storytelling. Led all social content, copy and visual direction, building a consistent community-first brand presence across digital touchpoints.

Brand Strategist at Green Garnish Creative

February 1, 2026 - Present

Developed a social-first content strategy for a fashion brand, shifting from product-led posts to culturally driven storytelling. Planned Instagram and TikTok campaigns, defined creative direction, content formats and messaging; led content across digital touchpoints; built a brand voice across digital touchpoints.

Editor at Turkiye Today

March 1, 2024 - October 1, 2024

Shaped editorial positioning by identifying high-interest topics and aligning content with audience demand. Translated SEO and performance data into content strategy; produced high-impact editorial content across analytics and evergreen formats; achieved top-ranking Google positions through SEO and content structuring.

Editorial Coordinator at Turkish Policy Quarterly

September 1, 2021 - September 1, 2023

Led content coordination and contributed to high-level policy-related publication planning. Built contributor pipelines and supported editorial workflows to ensure timely delivery of policy insights.

Public Policy Consultant at PwC

July 1, 2020 - July 1, 2021

Led policy and market analyses, identified strategic gaps and opportunities for public sector clients. Translated complex qualitative research into actionable insights and contributed to high-level advisory reports.

Brand Architecture Strategy at Dr. Shiban & Prof. Bengal

January 1, 2025 - April 1, 2025

Developed a differentiated brand house and positioning, enabling senior experts to leverage existing brand equity while establishing a distinct positioning for a cat ownership-focused narrative. Translated strategic insights into social-first storytelling and community-driven content.

Brand Architecture Strategy at Mercato Metropolitano

January 1, 2025 - April 1, 2025

Led a brand architecture initiative for a major urban market venue, defining platform-specific content pillars and campaign messaging to drive engagement and footfall.

Digital Strategy at Royal Ballet & Opera House

September 1, 2024 - December 1, 2024

Designed a digital strategy to reach younger audiences, mapped a full-funnel content program and created a scalable content pipeline across social and evergreen formats.

Brand Audit at Lululemon & Alo Yoga

January 1, 2025 - April 1, 2025

Evaluated brand consistency across core customer touchpoints and compared it against Alo Yoga’s aspirational positioning; identified strengths, gaps and long-term competitive advantages.