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Hi, I’m Selin Kobaner, a data-driven marketing professional focused on turning insights into scalable growth. I’ve led global content marketing programs at Google and built KPI-driven calendars that optimize CAC and conversions.\n\nWith expertise in SEO, paid media, and cross-functional collaboration, I help brands like Spotify, Disney, and Samsung deliver localized experiences that drive acquisitions and lifetime value. I’m passionate about turning data into compelling narratives and continuously learning in fast-paced environments.…Hi, I’m Selin Kobaner, a data-driven marketing professional focused on turning insights into scalable growth. I’ve led global content marketing programs at Google and built KPI-driven calendars that optimize CAC and conversions.\n\nWith expertise in SEO, paid media, and cross-functional collaboration, I help brands like Spotify, Disney, and Samsung deliver localized experiences that drive acquisitions and lifetime value. I’m passionate about turning data into compelling narratives and continuously learning in fast-paced environments.

Selin Kobaner

Content Producer, Content Designer, Content Creator, +4

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Hi, I’m Selin Kobaner, a data-driven marketing professional focused on turning insights into scalable growth. I’ve led global content marketing programs at Google and built KPI-driven calendars that optimize CAC and conversions.\n\nWith expertise in SEO, paid media, and cross-functional collaboration, I help brands like Spotify, Disney, and Samsung deliver localized experiences that drive acquisitions and lifetime value. I’m passionate about turning data into compelling narratives and continuously learning in fast-paced environments.…Hi, I’m Selin Kobaner, a data-driven marketing professional focused on turning insights into scalable growth. I’ve led global content marketing programs at Google and built KPI-driven calendars that optimize CAC and conversions.\n\nWith expertise in SEO, paid media, and cross-functional collaboration, I help brands like Spotify, Disney, and Samsung deliver localized experiences that drive acquisitions and lifetime value. I’m passionate about turning data into compelling narratives and continuously learning in fast-paced environments.

Available to hire

Hi, I’m Selin Kobaner, a data-driven marketing professional focused on turning insights into scalable growth. I’ve led global content marketing programs at Google and built KPI-driven calendars that optimize CAC and conversions.\n\nWith expertise in SEO, paid media, and cross-functional collaboration, I help brands like Spotify, Disney, and Samsung deliver localized experiences that drive acquisitions and lifetime value. I’m passionate about turning data into compelling narratives and continuously learning in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Advanced

English

Fluent

Turkish

Fluent

Work Experience

Financial Advisory Analyst at Tripod Financial Consulting Ltd.

November 1, 2025 - Present

Developed a dynamic DCF-based pricing model in Excel for a fleet leasing mandate; integrated cost structures, residual value assumptions, and macro-risk variables into sensitivity analyses to target an 8.0% IRR. Modeled debt financing and interest sensitivities for a multifamily portfolio; forecasted a $10M liquidity gap against projected NOI and proposed 3+ cash-flow-contingent refinancing structures.

Strategy & Operations Analyst (Contract) at Google

August 1, 2023 - April 1, 2025

Deployed $8.2M in promotional spend across 19 global fiscal windows; benchmarked acquisition costs to drive 53K NPUs and 495K buyers. Mapped Data.ai market indices to Salesforce performance data to engineer predictive demand models for 200+ global activations; optimized asset utilization to increase inventory visibility by 20% and realized 10% gain in conversion yield. Hedged operational risk by standardizing SLAs for Tier-1 partners (Disney+, Spotify); resolved SL1/SL2 delivery bottlenecks to support 33.3M+ acquisitions and ensure brand-compliant revenue scaling.

Data Sciences | Strategy Analyst at McGill Desautels Faculty

January 1, 2023 - April 1, 2023

Constructed spend optimization frameworks to govern allocation of $1M+ in multi-channel capital for global accounts including Philip Morris International, driving 5% margin expansion within the fiscal quarter. Analyzed budget variances in Excel with linked data, implementing scalable cost control processes and reducing operational costs by 12%.

Revenue Operations Analyst at Samsung Electronics

June 1, 2021 - July 1, 2022

Analyzed budget variances and spend under-runs in Operative One to redeploy surplus capital toward high-demand theatrical windows, improving budget utilization by 12% over two fiscal quarters. Developed automated monitoring framework in Domo; reduced reporting latency by 20% and strengthened revenue recognition controls through Salesforce and Jira integration.

Research Assistant at McGill Desautels Faculty

February 1, 2020 - April 1, 2021

Modeled transaction data and spending patterns to guide fiscal allocation for government-funded sustainability pilot. Applied statistical modeling and data triangulation to large datasets to identify cost-impact and revenue drivers, refining financial assumptions and scenario analysis for private sector firms.

Finance & Data Analyst Intern at The Coca-Cola Company

May 1, 2019 - September 1, 2019

Analyzed revenue and profitability for 229 retail accounts via Salesforce and SAP, segmenting by volume and credit exposure to drive seasonal budgeting. Designed a value-based loyalty program anchored in margin and retention analysis, increasing repeat purchases by 9% and reducing forecasting variance.

Senior Global Content Marketing Specialist (Contract) at Google

August 1, 2023 - April 1, 2025

Led 19 global, data-driven content marketing campaigns (Cyber Week, Year End Deals, International Women’s Day, Play Live) with $8.2M spend, 53K NPUs and 495K buyers. Curated 200+ SEO-optimized app collections, leveraging Salesforce push notifications and Data.ai for engagement trends and ASO insights to boost content discovery by 20% and user engagement by 10%. Developed content briefs for tier-1 developers and enhanced Q1 brand image by integrating deep links to in-app content highlights and UX updates on Google Play Store. Partnered with high-LTV brands (Spotify, Disney+, Amazon, TikTok) to deliver localized content for Google Play moments and categories, supporting 33.3M+ acquisitions. Built KPI-driven content production calendars anchored on CAC and conversion efficiency; resolved SL1/SL2 bottlenecks in liaison with Platform Engineering, improving conversion flow and LiveOps launch execution.

Digital Marketing Strategist at Data Sciences

January 1, 2023 - April 1, 2023

Scaled agency revenue by 20% by leading Paid Social and Paid Search strategies across Meta, Google Display Network, YouTube, Google Search and Microsoft Advertising. Improved quarterly conversion rate by 12% and exceeded CPA targets through Semrush-driven SEO tactics, tag/pixel configurations, and Custom Audience refinements. Achieved 30% ROI growth in 3 months via creative optimization, dynamic ad testing, and multi-channel performance analysis; interpreted site analytics from Google Analytics, Google Trends and Excel.

Campaign Activation Specialist at Samsung Ads

June 1, 2021 - July 1, 2022

Led Business Development, Promotional Interactive Advertising, and Theatrical verticals by managing client proposals, end-to-end campaign activations, and performance tracking in Operative One, Jira and Salesforce. Delivered weekly pacing reports to Client Solution Managers and analyzed segment-specific pacing data using Domo to scale ad spend on high-converting segments and perform A/B testing with Native ad creatives, improving ROI by 15%. Accelerated new product and audience segment launches by 30% by leading SCN test campaigns and configuring pixels on Samsung’s DSP, enhancing segmentation efficiency and delivering product-specific solutions for Universal Pictures. Refined campaign planning using Jira by leading weekly inventory meetings and mitigating delays on Salesforce, providing post-campaign consultation. Elevated Disney’s Canadian accounts, driving a 100% increase in ad spend within 6 months. Developed a performance monitoring system for Roadblock and Audience Takeover c

Research Assistant, Marketing Research at McGill Desautels Faculty

February 1, 2020 - April 1, 2021

Led government research on sustainable consumption and guided targeted pilot programs informed by consumer insights. Analyzed buyer segment patterns to drive private firms’ marketing strategy using thematic analysis, data triangulation and descriptive statistics.

Marketing Excellence Intern at The Coca-Cola Company

May 1, 2019 - September 1, 2019

Segmented customer base of 229 retailers by sales volume, CLV, and credit risk, and forecasted seasonal revenue growth using Salesforce and SAP, informing targeted marketing strategies. Designed and launched value-based loyalty program informed by UX analysis, driving 9% increase in repeat purchases and supporting women-led businesses.