Provarm: more ad-attributed sales with lower ACOS

Amazon PPC management focused on reviewing account performance and making decisions around search terms, bids and budgets. For the selected Sponsored Products comparison, ad-attributed sales increased 64.7% while ad spend increased 53.7%. ACOS decreased from 19.22% to 17.93%: a 1.29 percentage-point reduction, or 6.7% relative improvement.

The advertising figures compare 1–21 September 2026 with the same dates in 2025 across Belgium, Germany, Spain, France, Italy and the Netherlands. These are ad-attributed sales, not total account revenue.

The lower strip is a separate Seller Central comparison: August 2026 vs August 2025 across those markets plus Sweden. Units ordered rose 60.71%; ordered product sales rose 54.06%. Sales include VAT, before fees; Sweden was converted to EUR. The strip recreates selected metrics and is not an original Amazon screenshot.

These are selected account observations. They do not isolate the effects of PPC, the Seller Tools software, seasonality or other business changes. Confidential monetary amounts are omitted.