STAT equipment: more units, a stronger organic sales share

The work combined advertising structure with product differentiation. PPC performance targets were set and campaigns were organised. Product changes included blue handles, branded packaging and a training insert.

The original client portfolio reports Month 1 to Month 6 monthly units sold increasing 88.3%, organic sales share moving from 63% to 68%, and TACOS decreasing from 14% to 13%. Organic sales share is the share of total sales attributed to organic sales; TACOS is ad spend as a share of total sales.

This selected prior case uses reported portfolio figures. The original account exports have not been independently rechecked. The 88.3% figure refers to monthly units, not revenue. PPC and product changes were combined, so neither contribution can be isolated. The Month 1 / Month 6 labels describe the source comparison; exact calendar dates are not asserted.