I am a marketing professional with a Master’s degree in International Marketing and more than six years of experience leading product marketing strategies, curating corporate brand creative, and executing campaigns that drive consumer engagement and sales growth. Throughout my career, I’ve built and executed integrated marketing programs across branding, digital marketing, content creation, and demand generation. I’ve collaborated with cross-functional teams across North America, Europe, and Asia to launch products, optimize websites and SEO, manage social media, and secure targeted media exposure. I’m passionate about turning data and market needs into actionable strategies and delivering measurable results.

Selma Fernandez MacGregor

I am a marketing professional with a Master’s degree in International Marketing and more than six years of experience leading product marketing strategies, curating corporate brand creative, and executing campaigns that drive consumer engagement and sales growth. Throughout my career, I’ve built and executed integrated marketing programs across branding, digital marketing, content creation, and demand generation. I’ve collaborated with cross-functional teams across North America, Europe, and Asia to launch products, optimize websites and SEO, manage social media, and secure targeted media exposure. I’m passionate about turning data and market needs into actionable strategies and delivering measurable results.

Available to hire

I am a marketing professional with a Master’s degree in International Marketing and more than six years of experience leading product marketing strategies, curating corporate brand creative, and executing campaigns that drive consumer engagement and sales growth.

Throughout my career, I’ve built and executed integrated marketing programs across branding, digital marketing, content creation, and demand generation. I’ve collaborated with cross-functional teams across North America, Europe, and Asia to launch products, optimize websites and SEO, manage social media, and secure targeted media exposure. I’m passionate about turning data and market needs into actionable strategies and delivering measurable results.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Media Curator (Contract) at s2e Technologies Inc.
June 1, 2025 - January 1, 2026
Curated and executed new corporate branding by defining new brand standards, creating new templates for corporate presentation decks and social media, and setting up a workflow system. Spearheaded a new marketing strategy for the corporate websites, email campaigns, PR, Google Ads, and social media. This included a complete update to their project’s website (EVE Park London), to optimize SEO, meet homebuyers needs, and increase lead generation and sales engagement. Managed the maintenance of incoming sales leads data to ensure timely follow-up. Set-up a new sales reporting pipeline in Hubspot to facilitate communication about sales activity between teams.
Marketing Products Manager at Christie Digital Systems
April 1, 2023 - May 1, 2025
Directed the successful global launch of three new products by devising the campaign strategy, and managing various asset creations across cross-functional teams to ensure on-time delivery. Oversaw the day-to-day development of sales campaigns and social media creative for the product teams in North America, Europe, and Asia. Collaborated with industry publications and websites to secure product coverage for individual promotional initiatives, driving brand awareness and generating targeted media exposure across multiple platforms. Monitored regular product campaign strategies for paid, organic, and promotional purposes.
Partner Marketing Specialist at s2e Technologies Inc.
September 1, 2019 - April 1, 2023
Created project branding kits, corporate decks, and investor packages, using Microsoft and Adobe Suite. Executed targeted Facebook and Instagram ads resulting in approximately total of 60,000 impressions a week. Analyzed market data to support project development, evaluating audience reach, market response, and overall engagement. Managed and created weekly content for EVE Park digital platforms (creative and copy for social media and website) and bi-weekly mailings through Hubspot with an average 44.5% click-through-rate.

Education

Master of Science, International Marketing at Hult International Business School
January 1, 2018 - January 1, 2019
Bachelor of Environmental Studies, Honours Environment and Business Co-op at University of Waterloo
January 1, 2013 - January 1, 2018

Qualifications

Certificate in Project Management
January 11, 2030 - February 17, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education