I’m Finley Selmes, a graphic designer and creative professional who loves turning strong concepts into high-impact visual assets. I enjoy working in fast-paced environments where clear brand guidelines and fast execution both matter—especially when it comes to digital campaigns, web visuals, and retention-focused content. Since 2021, I’ve been creating brand identities, social media assets, and merchandise graphics for teams and independent clients, and I’ve also contributed to European DTC efforts with web design and campaign visuals. I bring a balance of creativity and practical workflow, using tools like Adobe Creative Suite and Figma to help brands stay consistent, tell better stories, and support business growth.…

Finley Selmes

5.0 (2 reviews)

I’m Finley Selmes, a graphic designer and creative professional who loves turning strong concepts into high-impact visual assets. I enjoy working in fast-paced environments where clear brand guidelines and fast execution both matter—especially when it comes to digital campaigns, web visuals, and retention-focused content. Since 2021, I’ve been creating brand identities, social media assets, and merchandise graphics for teams and independent clients, and I’ve also contributed to European DTC efforts with web design and campaign visuals. I bring a balance of creativity and practical workflow, using tools like Adobe Creative Suite and Figma to help brands stay consistent, tell better stories, and support business growth.…

Available to hire

I’m Finley Selmes, a graphic designer and creative professional who loves turning strong concepts into high-impact visual assets. I enjoy working in fast-paced environments where clear brand guidelines and fast execution both matter—especially when it comes to digital campaigns, web visuals, and retention-focused content.

Since 2021, I’ve been creating brand identities, social media assets, and merchandise graphics for teams and independent clients, and I’ve also contributed to European DTC efforts with web design and campaign visuals. I bring a balance of creativity and practical workflow, using tools like Adobe Creative Suite and Figma to help brands stay consistent, tell better stories, and support business growth.

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Language

English
Fluent
Catalan; Valencian
Beginner
Spanish; Castilian
Beginner

Work Experience

Web Designer at Revelyst Adventure Sports Group
January 1, 2024 - January 1, 2026
Contributed to the European DTC team, supporting brand growth through high-quality visual content and campaigns. Designed and executed digital assets aligned with brand guidelines, improving consistency across marketing and retention channels. Continuously developed new ideas and creative approaches to enhance campaign performance and visual storytelling.
Web Designer at Fox Racing
January 1, 2023 - January 1, 2026
Contributed to the European DTC team. Collaborated with cross-functional teams to develop creative concepts that improved engagement and reinforced brand identity on web.
Freelance Designer
January 1, 2021 - Present
Partnered with independent artists and sports teams to create tailored visual identities and promotional assets. Delivered end-to-end design solutions including branding, social media content, and merchandise graphics, helping clients elevate their presence and connect with their audience. Managed client relationships, project timelines, and creative direction to ensure consistent, high-quality output.

Education

Bachelor of the Arts Degree in Graphic Design: Visual Communication at University for the Creative Arts Canterbury
September 28, 2018 - July 8, 2021
Graduated with First Class Honours
Extended Diploma: Art and Design (2 Years) (Visual Communication) at University for the Creative Arts Canterbury
September 21, 2016 - July 1, 2018
Graduated with High Distinction
Front End Development at Scrimba, Online Codecamp
September 11, 2022 - March 19, 2023

Qualifications

Front End Development (Scrimba / Codecamp) — training (paused for full-time contract)
January 11, 2030 - September 25, 2026
First Class Honours Graduate of the Arts Degree in Graphic Design: Visual Communication
September 25, 2021 - September 25, 2021

Industry Experience

Non-Profit Organization, Gaming, Retail, Agriculture & Mining, Media & Entertainment, Software & Internet, Professional Services, Other, Computers & Electronics
    Business Card Design and Print
    Designed the Business Cards for a client, prepared them for print and commissioned the printers for the job. graphicdesigner branding designer…
    Editorial
    Designed the cover and layout of the entire book for print, ordered it to be printed remotely on the hardcover. graphicdesign designer editorial layout…
    Logo and Letterhead for TechDoc
    I designed the logo and variable Letterhead for the Finnish Startup company TechDoc. logo graphicdesigner illustrator branding webdesigner designer…
    e-Sports Team Logo
    I designed an e-Sports Team's logo for any commercial use that they may want from their brief. graphicdesigner branding webdesigner logo designer…
    Web Collateral (e-Sports Team)
    Designed matching banners for an e-Sports team social media. graphicdesigner branding webdesigner designer logo…
    Web Collateral
    Designed the YouTube Thumbnails for a selection of videos for a client graphicdesigner branding webdesigner designer thumbnail…