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Portfolio website: gueltonsema.com Lead Brand Designer with a foundation in industrial product design and six years across creative direction, strategy, brand identity, and packaging. I work end-to-end, from positioning through to production-ready design for both retail and e-commerce, and move comfortably across brand, product, 3D, and motion. I collaborate closely with UX/UI on interfaces and brand applications, and with marketing across campaigns, ads, and content, bringing AI into the workflow as a tool for speed and exploration. I enjoy working with passionate creatives who drive each other further and being exposed to new challenges.…Portfolio website: gueltonsema.com Lead Brand Designer with a foundation in industrial product design and six years across creative direction, strategy, brand identity, and packaging. I work end-to-end, from positioning through to production-ready design for both retail and e-commerce, and move comfortably across brand, product, 3D, and motion. I collaborate closely with UX/UI on interfaces and brand applications, and with marketing across campaigns, ads, and content, bringing AI into the workflow as a tool for speed and exploration. I enjoy working with passionate creatives who drive each other further and being exposed to new challenges.

Sema Sirtlan

Brand Designer, Designer, Creative Director, +3

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Portfolio website: gueltonsema.com Lead Brand Designer with a foundation in industrial product design and six years across creative direction, strategy, brand identity, and packaging. I work end-to-end, from positioning through to production-ready design for both retail and e-commerce, and move comfortably across brand, product, 3D, and motion. I collaborate closely with UX/UI on interfaces and brand applications, and with marketing across campaigns, ads, and content, bringing AI into the workflow as a tool for speed and exploration. I enjoy working with passionate creatives who drive each other further and being exposed to new challenges.…Portfolio website: gueltonsema.com Lead Brand Designer with a foundation in industrial product design and six years across creative direction, strategy, brand identity, and packaging. I work end-to-end, from positioning through to production-ready design for both retail and e-commerce, and move comfortably across brand, product, 3D, and motion. I collaborate closely with UX/UI on interfaces and brand applications, and with marketing across campaigns, ads, and content, bringing AI into the workflow as a tool for speed and exploration. I enjoy working with passionate creatives who drive each other further and being exposed to new challenges.

Available to hire

Ankara, Turkey

Portfolio website: gueltonsema.com

Lead Brand Designer with a foundation in industrial product design and six years across creative direction, strategy, brand identity, and packaging. I work end-to-end, from positioning through to production-ready design for both retail and e-commerce, and move comfortably across brand, product, 3D, and motion.

I collaborate closely with UX/UI on interfaces and brand applications, and with marketing across campaigns, ads, and content, bringing AI into the workflow as a tool for speed and exploration. I enjoy working with passionate creatives who drive each other further and being exposed to new challenges.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Turkish

Fluent

German

Beginner

Work Experience

Lead Brand Designer at Fractal Mind

January 1, 2025 - January 1, 2026

On promotion to Lead, took over additional client communication, creative direction, and project ownership across the department during a management transition. Continued running weekly resource planning (Monday, ClickUp), quarterly performance reviews, client 1:1s, and cross-department planning calls. Introduced and onboarded the team to AI tools across image creation and research, including Midjourney, Nano Banana, Gemini, Kive, and Notebook LM, continuously evaluating new tools for the workflow.

Mid-level Brand Designer at Fractal Mind

January 1, 2022 - January 1, 2025

Over five years, built the foundations of the branding department and grew it into a structured, client-facing team. Led brand identity, packaging, creative direction, and strategy for 30+ clients across medical, beverage, performance, haircare, technology, and wellness sectors in Europe and across the world. The majority of engagements originated from proposals I developed and pitched with the team. I also led YUMEDA's internal workflows and efficiency frameworks.

Visual Design & UX/UI Intern at Fractal Mind

July 1, 2021 - October 1, 2021

Contributed to visual design and UX/UI work during a structured internship program in Lisbon, Portugal.

Industrial Product Design Intern at Vestel

February 1, 2021 - July 1, 2021

Delivered UI Design, Prototyping, Illustrations, Icons, Character Design, and Video Animation for Gamification and Design Thinking solutions by using Figma, Adobe Illustrator, Adobe Animator, and Adobe Photoshop for internal products like AI Alfred, Quidgest, and more. Managed a comprehensive design process, including in-depth research through in-person interviews, customer journey maps, and the development of detailed 3D models and realistic renderings using Rhino, Illustrator, and Keyshot to develop a headset designed for the visually impaired in collaboration with Vestel.

Junior Designer

January 1, 2021 - January 1, 2022

Built a challenger brand into the German performance market from the ground up, competing against names with decades of shelf presence. Owned everything from strategy to retail to live events, using AI to move faster on visual direction. Translated a Korean wellness brand for European consumers without losing its roots. Led the strategy and ran client workshops, then solved a no-photography-budget problem by building an AI imagery system that held the premium feel. Sole designer on a technically demanding launch, modelling every insole for real manufacturing constraints. Stayed with the product through extensive prototyping until the technology could deliver the design as intended.

Industrial Product Design Intern

June 1, 2019 - August 1, 2019

Designed and developed concept glass products, 3D modeling, and rendering using Rhinoceros, Keyshot, and Adobe Illustrator. Designed glass plaque produced and used for internal promotions/celebrations.