Developed and executed content marketing strategies to increase brand awareness and drive website
traffic
• Created engaging and informative blog posts, articles, whitepapers, and case studies to attract target
audience
• Managed social media platforms (Facebook, Twitter, LinkedIn) to promote content and engage with
followers
• Conducted keyword research to optimize content for search engine optimization (SEO)
• Collaborated with graphic designers and videographers to create visually appealing multimedia content
• Monitored website analytics using tools like Google Analytics to track performance of content
campaigns
• Implemented email marketing campaigns to nurture leads and drive conversions
• Utilized marketing automation software (e.g., HubSpot, Marketo) for lead generation and lead nurturing
activities
• Performed competitor analysis to identify gaps in the market and develop unique value propositions
• Worked closely with sales team to align content strategy with sales goals and support lead generation
efforts
• Optimized landing pages for conversion rate optimization (CRO) through A/B testing and data analysis
• Collaborated with subject matter experts within the organization to gather insights for thought
leadership pieces

• Captured high-quality video footage for various projects, including commercials, documentaries, and
events
• Collaborated with clients to understand their vision and requirements for each project
• Stayed up-to-date with the latest trends in videography techniques, equipment, and editing software
• Maintained a comprehensive library of video assets for easy access and future use

Led video production for a prominent film distribution company, producing daily content with high-
profile individuals. Managed end-to-end production, including directing, editing, and post-production,
ensuring high-quality visual storytelling. Collaborated with industry professionals to create compelling
video content for distribution.