Campaign architect and content strategy professional with 5+ years of experience across creator/influencer marketing, communications, digital PR, social video production, AI-assisted creative workflows and integrated campaign operations. Experienced in turning briefs into strategic territories, creative platforms, content systems, creator briefs, channel plans and measurable campaign execution across agency, brand, media and creator economy environments. Strong background across agency, non-profit, media-network and AI-enabled creative environments, with client experience including Philips, Nestle, Castrol, Koton, ASUS ROG, NVIDIA Studio, Yves Rocher, Beko, Coca-Cola and Novartis. EU mobility: Available for EU-based roles and relocation; eligible to live and work in the EU as the spouse of an EU citizen, subject to local registration processes. Independent portfolio and AI content work: Built a personal portfolio website in Framer/ Canva to present selected campaign architecture and strategic methodology. Created an AI-led content universe, Between Cities, developing narrative concepts, visual worlds and character-led content ideas around identity, cities and modern loneliness, with plans to expand into AI product photo shoots and UGC-style formats.

Campaign architect and content strategy professional with 5+ years of experience across creator/influencer marketing, communications, digital PR, social video production, AI-assisted creative workflows and integrated campaign operations. Experienced in turning briefs into strategic territories, creative platforms, content systems, creator briefs, channel plans and measurable campaign execution across agency, brand, media and creator economy environments. Strong background across agency, non-profit, media-network and AI-enabled creative environments, with client experience including Philips, Nestle, Castrol, Koton, ASUS ROG, NVIDIA Studio, Yves Rocher, Beko, Coca-Cola and Novartis. EU mobility: Available for EU-based roles and relocation; eligible to live and work in the EU as the spouse of an EU citizen, subject to local registration processes. Independent portfolio and AI content work: Built a personal portfolio website in Framer/ Canva to present selected campaign architecture and strategic methodology. Created an AI-led content universe, Between Cities, developing narrative concepts, visual worlds and character-led content ideas around identity, cities and modern loneliness, with plans to expand into AI product photo shoots and UGC-style formats.

Available to hire

Campaign architect and content strategy professional with 5+ years of experience across creator/influencer marketing, communications, digital PR, social video production, AI-assisted creative workflows and integrated campaign operations.

Experienced in turning briefs into strategic territories, creative platforms, content systems, creator briefs, channel plans and measurable campaign execution across agency, brand, media and creator economy environments. Strong background across agency, non-profit, media-network and AI-enabled creative environments, with client experience including Philips, Nestle, Castrol, Koton, ASUS ROG, NVIDIA Studio, Yves Rocher, Beko, Coca-Cola and Novartis. EU mobility: Available for EU-based roles and relocation; eligible to live and work in the EU as the spouse of an EU citizen, subject to local registration processes. Independent portfolio and AI content work: Built a personal portfolio website in Framer/ Canva to present selected campaign architecture and strategic methodology. Created an AI-led content universe, Between Cities, developing narrative concepts, visual worlds and character-led content ideas around identity, cities and modern loneliness, with plans to expand into AI product photo shoots and UGC-style formats.

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Language

Turkish
Fluent
English
Advanced

Work Experience

Content Lead & Operations Support at CreatorDen
January 1, 2025 - Present
Act as creative lead for influencer communications strategy and operational execution for global brands including Philips and Nestlé. Localizes global communications into Turkish market; leads annual influencer planning, creator briefs, storytelling frameworks, content angles and shared communication language. Uses AI tools to accelerate research, ideation, content structuring and campaign documentation while preserving human editorial judgment. Manages influencer content calendars, briefing processes, feedback rounds, approval workflows, publishing schedules and reporting. Supports creators during content production and publishing to ensure brand consistency and quality. Coordinates campaign reports, performance summaries and post-campaign learnings for local and global brand teams.
Content Manager at WPP Media
September 1, 2023 - January 1, 2025
Managed a content team delivering campaign narratives, content strategies and media-tool recommendations for internal departments and client teams. Built client-specific content plans across FMCG, retail, telecommunications, culture, beauty, banking, e-commerce and consumer electronics. Led research and trend analysis to identify content opportunities and strengthen campaign reasoning. Oversaw workflow, deadlines, feedback cycles and quality control to keep creative output aligned with brand strategy. Collaborated with teams serving Nestlé, Karaca, Migros, Turkcell, Castrol, Eczacıbaşı, IKSV, Betek Boya, Koç Holding, Arçelik, Yapı Kredi, N11 and Yves Rocher.
Idea Creator at Peak On Air Agency
June 1, 2022 - August 1, 2023
Owned employer-brand communication strategy and content development for Petrol Ofisi career channels, translating EVP and brand values into relevant content. Created and operated influencer-led employer-brand projects, including a Petrol Ofisi collaboration that reached millions of views. Developed the 'Women Shaping Tomorrow' video series around gender equality, inclusion and industry representation. Executed digital PR and culture-focused campaigns for Daiichi Sankyo TR.
Corporate Communications Executive at Darüşşafaka Society
January 1, 2021 - December 1, 2021
Led digital communication and rebranding activities for a 159-year-old education foundation supporting disadvantaged children. Developed annual digital strategies, content plans and project concepts to increase digitalization and audience engagement. Activated a LinkedIn content strategy that increased follower count by more than 30%. Managed influencer content processes, sponsorship relations, third-party marketing partners, e-bulletins, website news and performance optimizations. Created a content-library approach using the foundation archive to turn institutional history into digital storytelling assets.
Digital Content Manager at Media Kraft Turkey
April 1, 2019 - January 1, 2021
Created and produced YouTube video and animation content for entertainment and gaming channels including Oha Diyorum!, Yap Yap, Oyun Delisi and That’s My Story. Managed branded-content development, sponsorship relations and content feasibility against digital marketing KPIs. Coordinated localization and adaptation of animation content across Polish, Arabic, German, French and Italian. Worked with production teams, influencers and third-party partners while developing YouTube entertainment content for 50+ brands. Supported international YouTube content projects and collaboration with the wider global network.
Account Executive at McCann Istanbul
September 1, 2018 - March 1, 2019
Managed client communication and operational delivery for conventional film production and ATL assets for Beko, Coca-Cola and Novartis. Coordinated Beko TV commercial production and above-the-line assets including billboards and magazine placements. Translated client briefs into actionable guidance for creative teams. Tracked invoicing and operational follow-up.
Intern at Medina Turgul DDB
January 1, 2017 - December 31, 2017
Supported advertising, brand and marketing communication processes.
Intern at Vodafone
January 1, 2014 - December 31, 2014
Supported advertising, brand and marketing communication processes.

Education

BA in Media and Visual Arts at Koç University, College of Social Sciences and Humanities
January 1, 2012 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services