Ksenia Paramonova

Launched and managed a new brand YouTube channel, handling all filming and post-production for videos that established the brand's visual identity. Edited 13 long-form content and skillfully repurposed it into engaging short-form videos for YouTube Shorts and TikTok, incorporating dynamic text overlays, sound effects, and basic motion elements. Wrote and optimized video titles, descriptions, and tags with SEO best practices, significantly improving content discoverability.

Edited and prepared video content for over 30 cross-platform posts, including influencer briefings, editing, and scheduling. Boosted average engagement rate by 3.04% by aligning content with current social media trends, formats, and audience insights. Curated and edited User-Generated Content (UGC) for brand campaigns, communicating directly with creators to ensure high-quality, on-brand submissions.

Filmed and edited BTS content at city-wide and concert events. Created short-form TikTok-style videos from long-form content. Boosted YouTube & TikTok reach by 18% via optimized video titles and thumbnails. Created and published 15+ original short-form videos using data-driven strategy.