Hi, My name is Rupa Sengupta, Digital marketing professional with 5+ years of experience across social media management, content strategy, copywriting, graphic and brand design, performance marketing, influencer marketing, and project management. I specialize in planning and executing end-to-end marketing projects, managing cross-functional teams, and delivering campaigns on time while maintaining creative and strategic consistency. Comfortable working as both a marketing strategist and hands-on executor, I translate ideas into structured workflows that drive measurable results.

Rupa Sengupta

Hi, My name is Rupa Sengupta, Digital marketing professional with 5+ years of experience across social media management, content strategy, copywriting, graphic and brand design, performance marketing, influencer marketing, and project management. I specialize in planning and executing end-to-end marketing projects, managing cross-functional teams, and delivering campaigns on time while maintaining creative and strategic consistency. Comfortable working as both a marketing strategist and hands-on executor, I translate ideas into structured workflows that drive measurable results.

Available to hire

Hi, My name is Rupa Sengupta, Digital marketing professional with 5+ years of experience across social media management, content strategy, copywriting, graphic and brand design, performance marketing, influencer marketing, and project management.

I specialize in planning and executing end-to-end marketing projects, managing cross-functional teams, and delivering campaigns on time while maintaining creative and strategic consistency. Comfortable working as both a marketing strategist and hands-on executor, I translate ideas into structured workflows that drive measurable results.

See more

Language

English
Advanced

Work Experience

Social Media Intern at Wordpandit
March 1, 2019 - May 1, 2019
Developed an engaging community of followers on Facebook to boost brand promotion through effective Facebook Marketing strategies.
Marketing & Promotions Assistant Manager at Wordpandit
May 1, 2019 - November 1, 2019
Conducted SEO Content Writing for the website and social media platforms, focusing on Content Marketing strategies. Developed an engaged community of followers on Facebook for brand promotion and managed social media campaigns across platforms with on-page SEO optimization.
Marketing & Promotions Assistant Manager at Wordpandit
January 1, 2020 - July 1, 2020
Supported the marketing team in crafting and executing a comprehensive Digital Marketing Strategy; conducted Social Media Management, actively engaging with users to boost customer acquisition; led campaigns across Facebook, Twitter, Pinterest, and Instagram with keyword research for optimal reach; oversaw social media planning and strategy execution with a focus on community management; produced SEO-driven content for the website and social channels.
Digital Marketing Executive at Tagbag Cornerstone
August 1, 2022 - August 1, 2023
Managed end-to-end Campaign Management across Google Ads and Facebook Ads, implementing SEM strategies; executed Paid Advertising and PPC campaigns to drive targeted traffic; focused on Conversion Rate Optimization and sales funnel optimization; utilized A/B testing, market research, influencer marketing, and retargeting to boost conversions; led Performance Marketing efforts aligned to KPIs and used CRM tools like HubSpot and Salesforce for data-driven decisions.
Marketing Head at The Learning Inc. Network (Originally as Wordpandit)
October 1, 2022 - November 1, 2024
Developed and implemented social media marketing strategies across Facebook, Instagram, Twitter, and LinkedIn; led Email Marketing campaigns; utilized Google Analytics to track and optimize website traffic and campaign performance; oversaw content creation and copywriting for social media, newsletters, blogs, and landing pages; provided Canva-based graphic design for visuals; developed YouTube SEO strategies and collaborated with cross-functional teams for project management.
Freelance Marketing Manager at B2L
February 1, 2025 - Present
Developed and executed data-driven social media strategies; led designers and editors; planned and managed multi-channel marketing campaigns with audience segmentation and A/B testing; managed client communications and performance reporting; planned, executed, and managed influencer marketing campaigns for restaurants to drive brand awareness and footfall.

Education

MBA (Digital Business) at Indian Institute of Information Technology, Lucknow
January 11, 2030 - January 1, 2022
Bachelor of Commerce at Lucknow University
January 11, 2030 - January 1, 2018
Indian Certificate of Secondary Education at City Montessori School, Lucknow
January 11, 2030 - January 1, 2015
Indian Certificate of Secondary Education at City Montessori School, Lucknow
January 11, 2030 - January 1, 2013

Qualifications

Facebook Blueprint Certification
January 11, 2030 - January 6, 2026
HubSpot Content Marketing Certification
January 11, 2030 - January 6, 2026
Google Project Management Certification
January 11, 2030 - January 6, 2026
Google Ads Certification
January 11, 2030 - January 6, 2026
Google Analytics Certification
January 11, 2030 - January 6, 2026
LinkedIn Marketing Solutions Certification
January 11, 2030 - January 6, 2026

Industry Experience

Education, Professional Services, Media & Entertainment, Software & Internet, Retail
    paper Social Media Marketing & Advertising for Restaurant Clients

    Over a 9-month period, I created and managed 90+ social media creatives and 45 ad campaigns.

    These campaigns achieved 1.2 million impressions, 85,000 clicks, and 12,500 table bookings/footfall conversions, resulting in an average conversion rate of 14.7% and a 3.8x return on ad spend (ROAS).

    By combining influencer collaborations and retargeting campaigns, client pages also recorded a 200% growth in engagement and a 35% increase in repeat customers.

    paper Performance Marketing For a Fintech Brand

    As a Performance Marketer, I designed and executed a Facebook & Instagram advertising campaign for a fintech startup aimed at increasing user sign-ups for their personal finance app.

    With a daily budget of ₹1,00,000 over 90 days, I targeted adults aged 25-45 interested in finance. The campaign achieved 4,500,000 impressions and 1,35,000 clicks, generating 6,750 sign-ups, resulting in a conversion rate of 5% and a return on ad spend of 4.8x

    paper Influencer Marketing For Beauty Brand

    As an Influencer Marketing Specialist, I managed a campaign for a beauty brand to enhance product awareness and sales.

    Over 60 days, I collaborated with five beauty influencers, leveraging a ₹1,50,000 budget and a combined following of 600,000.

    The campaign achieved a reach of 300,000, resulting in 15,000 unique visits and a 30% increase in sales.

    paper YouTube Marketing

    As a Performance Marketer, I executed 15+ integrated ad campaigns across Facebook, Instagram, and Google Ads in 30 days for an e-commerce brand.

    Focusing on funnel strategies, I optimized cost per lead and boosted revenue.

    This effort led to a 40% increase in leads while maximizing ROI, demonstrating my ability to deliver impactful results.