Hi, My name is Rupa Sengupta, Digital marketing professional with 5+ years of experience across social media management, content strategy, copywriting, graphic and brand design, performance marketing, influencer marketing, and project management.
I specialize in planning and executing end-to-end marketing projects, managing cross-functional teams, and delivering campaigns on time while maintaining creative and strategic consistency. Comfortable working as both a marketing strategist and hands-on executor, I translate ideas into structured workflows that drive measurable results.
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Over a 9-month period, I created and managed 90+ social media creatives and 45 ad campaigns.
These campaigns achieved 1.2 million impressions, 85,000 clicks, and 12,500 table bookings/footfall conversions, resulting in an average conversion rate of 14.7% and a 3.8x return on ad spend (ROAS).
By combining influencer collaborations and retargeting campaigns, client pages also recorded a 200% growth in engagement and a 35% increase in repeat customers.
As a Performance Marketer, I designed and executed a Facebook & Instagram advertising campaign for a fintech startup aimed at increasing user sign-ups for their personal finance app.
With a daily budget of ₹1,00,000 over 90 days, I targeted adults aged 25-45 interested in finance. The campaign achieved 4,500,000 impressions and 1,35,000 clicks, generating 6,750 sign-ups, resulting in a conversion rate of 5% and a return on ad spend of 4.8x
As an Influencer Marketing Specialist, I managed a campaign for a beauty brand to enhance product awareness and sales.
Over 60 days, I collaborated with five beauty influencers, leveraging a ₹1,50,000 budget and a combined following of 600,000.
The campaign achieved a reach of 300,000, resulting in 15,000 unique visits and a 30% increase in sales.
As a Performance Marketer, I executed 15+ integrated ad campaigns across Facebook, Instagram, and Google Ads in 30 days for an e-commerce brand.
Focusing on funnel strategies, I optimized cost per lead and boosted revenue.
This effort led to a 40% increase in leads while maximizing ROI, demonstrating my ability to deliver impactful results.
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