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Hi, I’m Waqas Khan, a results-driven SEO specialist with nearly eight years of experience helping e-commerce, travel, and healthcare brands grow organic traffic and revenue. I excel at turning data into actionable SEO strategies and leading cross-functional teams to deliver scalable results. I specialise in technical SEO, on-page optimisation, keyword research, and content strategy, and I love partnering with product, development, and digital PR teams to align campaigns with business goals. I leverage analytics and AI-powered tools to drive targeted improvements, track performance, and continuously optimise for growth.…Hi, I’m Waqas Khan, a results-driven SEO specialist with nearly eight years of experience helping e-commerce, travel, and healthcare brands grow organic traffic and revenue. I excel at turning data into actionable SEO strategies and leading cross-functional teams to deliver scalable results. I specialise in technical SEO, on-page optimisation, keyword research, and content strategy, and I love partnering with product, development, and digital PR teams to align campaigns with business goals. I leverage analytics and AI-powered tools to drive targeted improvements, track performance, and continuously optimise for growth.

WAQAS KHAN

PRO

SEO Expert

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Hi, I’m Waqas Khan, a results-driven SEO specialist with nearly eight years of experience helping e-commerce, travel, and healthcare brands grow organic traffic and revenue. I excel at turning data into actionable SEO strategies and leading cross-functional teams to deliver scalable results. I specialise in technical SEO, on-page optimisation, keyword research, and content strategy, and I love partnering with product, development, and digital PR teams to align campaigns with business goals. I leverage analytics and AI-powered tools to drive targeted improvements, track performance, and continuously optimise for growth.…Hi, I’m Waqas Khan, a results-driven SEO specialist with nearly eight years of experience helping e-commerce, travel, and healthcare brands grow organic traffic and revenue. I excel at turning data into actionable SEO strategies and leading cross-functional teams to deliver scalable results. I specialise in technical SEO, on-page optimisation, keyword research, and content strategy, and I love partnering with product, development, and digital PR teams to align campaigns with business goals. I leverage analytics and AI-powered tools to drive targeted improvements, track performance, and continuously optimise for growth.

Next availability:

March 16, 2026

Bradford, United Kingdom

Hi, I’m Waqas Khan, a results-driven SEO specialist with nearly eight years of experience helping e-commerce, travel, and healthcare brands grow organic traffic and revenue. I excel at turning data into actionable SEO strategies and leading cross-functional teams to deliver scalable results.

I specialise in technical SEO, on-page optimisation, keyword research, and content strategy, and I love partnering with product, development, and digital PR teams to align campaigns with business goals. I leverage analytics and AI-powered tools to drive targeted improvements, track performance, and continuously optimise for growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

SEO Lead at Pharmacy2U

June 1, 2024 - Present

Led end-to-end SEO strategy for one of the UK’s largest online pharmacies and NHS digital platforms, delivering a 187% YoY increase in organic clicks and 59% YoY growth in organic revenue. Grew the e-commerce section’s organic traffic by over 110% through structured technical audits, on-page optimisations and targeted content initiatives. Achieved #1 ranking positions for high-intent queries via iterative page enhancements, keyword mapping and content updates. Planned and executed large-scale site migrations and URL taxonomy restructures, mapping redirects, updating XML sitemaps and minimising traffic loss during transition. Collaborated with product, development and content teams to ensure SEO best practices at scale; produced performance reports for senior leadership and monitored post-migration trends to identify and resolve issues quickly. Partnered with the Digital PR team to align campaign ideation with SEO strategy, ensuring high-authority, keyword-relevant media coverage th

Technical SEO Lead at SEO Travel

March 1, 2023 - May 1, 2024

Managed all technical SEO operations for a specialist travel brand, focusing on crawl health, backlink strategy, and competitive performance. Resolved technical issues (crawl errors, sitemaps, site speed) and analysed backlink profiles to identify opportunities. Produced content architecture documentation to highlight topical gaps and guide future content planning.

SEO Manager at iProspect

February 1, 2022 - March 1, 2023

Managed SEO strategy for multiple clients in a global agency, delivering data-led performance improvements. Designed client-specific content strategies aligned to audience intent and search demand. Conducted comprehensive SEO audits and performance analyses to identify growth opportunities. Created architecture documents and reports for senior management, ensuring competitive and current strategies.

SEO Specialist at SKT Welfare

February 1, 2020 - March 1, 2022

Implemented SEO campaigns for a voluntary organisation, boosting rankings across 200+ targeted keywords through content architecture improvements. Optimised landing pages and conversion funnels, leading to a 270% increase in conversion rate. Conducted monthly keyword optimisation resulting in top-3 Google rankings for priority keywords.

SEO Executive at Intelliscence

March 1, 2018 - November 1, 2019

Supported on-page and technical SEO tasks, contributing to team-wide organic growth. Performed keyword research, content optimisation and regular performance reporting.

Freelance SEO Consultant at Upwork

July 1, 2016 - March 1, 2018

Delivered freelance SEO services to clients across multiple industries, developing tailored strategies. Built foundational expertise in keyword research, on-page optimisation and technical SEO.