WAQAS KHAN

Led end-to-end SEO strategy for one of the UK’s largest online pharmacies and NHS digital platforms, delivering a 187% YoY increase in organic clicks and 59% YoY growth in organic revenue. Grew the e-commerce section’s organic traffic by over 110% through structured technical audits, on-page optimisations and targeted content initiatives. Achieved #1 ranking positions for high-intent queries via iterative page enhancements, keyword mapping and content updates. Planned and executed large-scale site migrations and URL taxonomy restructures, mapping redirects, updating XML sitemaps and minimising traffic loss during transition. Collaborated with product, development and content teams to ensure SEO best practices at scale; produced performance reports for senior leadership and monitored post-migration trends to identify and resolve issues quickly. Partnered with the Digital PR team to align campaign ideation with SEO strategy, ensuring high-authority, keyword-relevant media coverage th

Managed all technical SEO operations for a specialist travel brand, focusing on crawl health, backlink strategy, and competitive performance. Resolved technical issues (crawl errors, sitemaps, site speed) and analysed backlink profiles to identify opportunities. Produced content architecture documentation to highlight topical gaps and guide future content planning.

Managed SEO strategy for multiple clients in a global agency, delivering data-led performance improvements. Designed client-specific content strategies aligned to audience intent and search demand. Conducted comprehensive SEO audits and performance analyses to identify growth opportunities. Created architecture documents and reports for senior management, ensuring competitive and current strategies.