serenaconnelly

Hello, I’m a hands-on Creative Leader, with a diverse background rooted in strategic branding and conceptual advertising. I thrive on the challenge of creating content in new mediums. I’ve been the Creative Lead for award-winning immersive mixed reality projects, re-branding and launch campaigns, interactive tools and apps, social media content, and branded experiences.
I’m also known for:
 Adding social purpose and positivity to the work and process of crafting brand platforms for manifestos, product launches, ad campaigns, and brand acts
 Leveraging trends, culture, and news for high-engagement social that earns media
 Guiding interdisciplinary teams through strategy, ideation, pitching, design, and production to deliver award-winning new business presentations
 Balancing creative expression, pragmatic design, production processes, and business needs
 Leading with empathy and positivity in a flexible, strategic, and organized mindset
 Producing creative projects with high aesthetic quality, polish, and elevated design