Serena Wu

Produce meticulous visual mock-up images for large name clients such as Staples, Walmart, Costco, and Home Depot through the incorporation of provided logos and resources. Design compelling packaging concepts for new product launches. Collaborate with manufacturing partners to ensure precision and quality control throughout the production process. Construct engaging presentations aligning with brand identity, utilizing mock-ups to communicate product vision. Construct tangible prototypes of products, providing a preview of the final product. Responsible for refreshing or reimagining existing logos to contemporize and elevate the brand’s visual identity. Attend collaborative meetings, actively participating in discussions with colleagues to address necessary revisions and allocate tasks effectively.

Graphic Designer at 982 Headquarters

Collaborated with clients to understand design needs, target audience, and brand identity. Developed creative concepts and visual designs for marketing materials, including brochures, flyers, posters, and banners. Designed engaging and user-friendly interfaces for websites and mobile applications. Created visually appealing infographics and data visualizations to communicate complex information effectively. Conducted thorough research and stayed up-to-date with design trends, industry standards, and emerging technologies. Worked closely with cross-functional teams, including marketing, copywriting, and development, to ensure design consistency. Prepared and delivered presentations to clients, showcasing design concepts and explaining design choices. Implemented and maintained efficient file management systems to organize design assets and project files. Adapted designs for different platforms and media, including print, digital, and social media. Contributed to the development and evol

Marketing Manager and Brand Specialist at The Bald Chef

Communicated with the client to establish a brand voice and target audience. Crafted a distinctive logo that aligns with the brand name and conveys the desired vibe. Curated a comprehensive brand guide encompassing brand goals, values, typography, color palette, patterns, and a mood board. Created monthly promotional posters using provided details for the content and uploaded them to the website when applicable. Created a website home page for the brand, and responsible for upkeeping the website and updating it with new banners and promotions. Took photos of food products and edited them in Lightroom/Photoshop for social media and content usage.

Contract Graphic Designer at Smart Advantage Academy/Camp Markham

Developed and executed marketing strategies by designing compelling brochures and posters to effectively promote products and services. Produced promotional videos using Sony Vegas to enhance brand visibility and engage target audiences. Collaborated closely with clients, actively engaging in discussions and consultations to ensure their satisfaction with the delivered products or services.

Freelance Graphic Designer at Self-employed / Freelance

June 2015 - Present freelancer providing wedding invitations, logos, door hangers, landing pages, condominium projects, and branding materials for diverse clients. Notable projects include wedding invitation (April 2023), Baby Fox logo (June 2021), Midland Group door hanger (June 2021), Adagio Menkes condominium landing page (June 2021), District Trailside 2.0 webpage (July 2020), TradeWorld Realty newspaper advertisement (March 2017).

Graphic Designer at Trademark Industries

Produce meticulous visual mock-up images for large-name clients (Staples, Walmart, Costco, Home Depot) using provided logos and resources; design packaging concepts for new product launches; collaborate with manufacturing partners to ensure production precision and quality control; create engaging brand-aligned presentations and tangible prototypes; refresh or reimagine existing logos to elevate the brand; participate in collaborative meetings to revise concepts and allocate tasks.

Contract Graphic Designer at SMART ADVANTAGE ACADEMY / CAMP MARKHAM

Developed and executed marketing strategies by designing brochures and posters; produced promotional videos using Sony Vegas; engaged in client discussions to ensure satisfaction and align deliverables.

Freelance Graphic Designer at Freelance

Delivered customized design solutions for various clients, including wedding invitations, logos, door hangers, landing pages, and condominium project pages; maintained regular client communication and incorporated revisions to meet expectations.