I build high-performance content and SEO systems that drive measurable results — traffic, leads, and revenue — not vanity metrics. From scrappy B2B SaaS to scaled enterprise, I’ve built SEO and content strategies that compound, strengthening trust and powering pipelines. I use AI tools where they add speed, never at the cost of clarity. Fluent in automation, SaaS workflows, and technical topics — I translate complex ideas into rankable, resonant words that convert. I’m a hands-on leader who thrives on cross-functional collaboration and rigorous, data-driven optimization. My approach blends strategy, systems, and editorial craft to scale content engines that deliver real business impact across growth stages and industries.

Serena O. Gorman

I build high-performance content and SEO systems that drive measurable results — traffic, leads, and revenue — not vanity metrics. From scrappy B2B SaaS to scaled enterprise, I’ve built SEO and content strategies that compound, strengthening trust and powering pipelines. I use AI tools where they add speed, never at the cost of clarity. Fluent in automation, SaaS workflows, and technical topics — I translate complex ideas into rankable, resonant words that convert. I’m a hands-on leader who thrives on cross-functional collaboration and rigorous, data-driven optimization. My approach blends strategy, systems, and editorial craft to scale content engines that deliver real business impact across growth stages and industries.

Available to hire

I build high-performance content and SEO systems that drive measurable results — traffic, leads, and revenue — not vanity metrics. From scrappy B2B SaaS to scaled enterprise, I’ve built SEO and content strategies that compound, strengthening trust and powering pipelines. I use AI tools where they add speed, never at the cost of clarity. Fluent in automation, SaaS workflows, and technical topics — I translate complex ideas into rankable, resonant words that convert.

I’m a hands-on leader who thrives on cross-functional collaboration and rigorous, data-driven optimization. My approach blends strategy, systems, and editorial craft to scale content engines that deliver real business impact across growth stages and industries.

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Language

English
Fluent

Work Experience

SEO & Content Lead at Experlogix
January 1, 2023 - January 1, 2025
Transformed SEO into the #1 acquisition channel; built conversion-focused content and pillar-cluster architecture; defined on-site content structure and internal linking.
SEO & Content Lead (Freelance) at Tracklib
March 1, 2022 - January 1, 2024
Delivered 200%+ YoY growth in organic traffic; built editorial playbooks and content systems; led on-page SEO and content optimization; supported revenue pipeline.
SEO Strategist (Freelance) at Docue
January 1, 2022 - January 1, 2024
Led technical SEO initiatives; created keyword maps; improved landing pages and site architecture; aligned content with SEO structure.
SEO Manager at Flow Neuroscience
August 1, 2020 - November 1, 2021
Delivered 200%+ YoY growth in organic traffic via on-page and technical SEO; led cross-functional SEO programs and content integration.
SEO Manager at BMI / Mein Dach
April 1, 2017 - July 1, 2020
Designed data-driven SEO strategy; scaled monthly traffic from 600 to 95k; led on-page audits, backlinks, and site authority growth; steered content strategy.
SEO Consultant at Freelance (Berlin)
January 1, 2013 - January 1, 2020
Developed integrated SEO strategy for a beauty/eco-focused startup; enabled cross-channel optimization for Series A product; created 12-month content plan and playbooks.
SEO & Content Lead at Hills Villas
November 1, 2021 - September 1, 2022
Delivered complete SEO strategy including site architecture, keyword mapping, and optimized landing pages; coordinated editorial to align with SEO goals.
SEO Strategist at Docue
February 1, 2022 - December 1, 2022
Led cross-department SEO efforts; secured top rankings for key terms and created a best-practices playbook for content and optimization.

Education

BA (Hons) International Relations and Politics at University of Ulster
January 11, 2030 - June 12, 2026
MA in Peace and Conflict Studies at University of Ulster
January 11, 2030 - June 12, 2026

Qualifications

BA (Hons) International Relations and Politics
January 11, 2030 - June 12, 2026
MA in Peace and Conflict Studies
January 11, 2030 - June 12, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services