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Hi, I'm Serena Pereyra, a Marketing Designer with 4 years of experience designing UI assets, landing pages, and digital interfaces for ecommerce and marketing environments. I have hands-on experience with Figma, responsive design, and visual systems, and I'm currently deepening UX knowledge through formal training and applying it in my daily work. I'm eager to transition into a dedicated UX/UI role where design craft and user-centered thinking drive the product experience.…Hi, I'm Serena Pereyra, a Marketing Designer with 4 years of experience designing UI assets, landing pages, and digital interfaces for ecommerce and marketing environments. I have hands-on experience with Figma, responsive design, and visual systems, and I'm currently deepening UX knowledge through formal training and applying it in my daily work. I'm eager to transition into a dedicated UX/UI role where design craft and user-centered thinking drive the product experience.

Serena Pereyra

UX Designer, UI Designer, Graphic Designer, +2

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Hi, I'm Serena Pereyra, a Marketing Designer with 4 years of experience designing UI assets, landing pages, and digital interfaces for ecommerce and marketing environments. I have hands-on experience with Figma, responsive design, and visual systems, and I'm currently deepening UX knowledge through formal training and applying it in my daily work. I'm eager to transition into a dedicated UX/UI role where design craft and user-centered thinking drive the product experience.…Hi, I'm Serena Pereyra, a Marketing Designer with 4 years of experience designing UI assets, landing pages, and digital interfaces for ecommerce and marketing environments. I have hands-on experience with Figma, responsive design, and visual systems, and I'm currently deepening UX knowledge through formal training and applying it in my daily work. I'm eager to transition into a dedicated UX/UI role where design craft and user-centered thinking drive the product experience.

Available to hire

Hi, I’m Serena Pereyra, a Marketing Designer with 4 years of experience designing UI assets, landing pages, and digital interfaces for ecommerce and marketing environments.

I have hands-on experience with Figma, responsive design, and visual systems, and I’m currently deepening UX knowledge through formal training and applying it in my daily work. I’m eager to transition into a dedicated UX/UI role where design craft and user-centered thinking drive the product experience.

Skills

Figma

Adobe XD

Framer

Experience Level

Figma

Expert

Adobe XD

Expert

Framer

Expert

Language

English

Advanced

Spanish; Castilian

Fluent

German

Beginner

Work Experience

Marketing Designer at Miva

October 1, 2024 - May 1, 2026

Designed UI assets and interface components for ecommerce clients, including landing pages, banners, and promotional visuals. Adapted layouts to responsive structures for desktop and mobile, ensuring visual consistency across breakpoints. Applied UX principles to improve engagement on marketing pages. Collaborated with marketing and product teams to iterate on design deliverables aligned with campaign goals. Created visual materials for sales presentations and digital campaigns using Figma and PowerPoint.

Graphic Designer at TKL E-commerce (Farmacias)

July 1, 2023 - May 31, 2024

Designed ecommerce visuals including product imagery, banners, and promotional campaigns. Contributed to UX/UI redesign initiatives focused on improving the online shopping experience, including navigation structure and category layout. Worked directly with the VTEX ecommerce platform to adapt content for usability and conversion. Optimized visual layout of product pages with attention to hierarchy and scanability.

Graphic Designer at La Pausa Studio

May 1, 2021 - February 28, 2023

Developed branding systems and digital campaigns for multiple clients across diverse industries. Designed visual identities, social media content, and motion/video materials aligned with brand strategy. Managed projects from brief to delivery, maintaining close client communication and design consistency.