Hi, I'm Serena Pereyra, a Marketing Designer with 4 years of experience designing UI assets, landing pages, and digital interfaces for ecommerce and marketing environments. I have hands-on experience with Figma, responsive design, and visual systems, and I'm currently deepening UX knowledge through formal training and applying it in my daily work. I'm eager to transition into a dedicated UX/UI role where design craft and user-centered thinking drive the product experience.

Serena Pereyra

Hi, I'm Serena Pereyra, a Marketing Designer with 4 years of experience designing UI assets, landing pages, and digital interfaces for ecommerce and marketing environments. I have hands-on experience with Figma, responsive design, and visual systems, and I'm currently deepening UX knowledge through formal training and applying it in my daily work. I'm eager to transition into a dedicated UX/UI role where design craft and user-centered thinking drive the product experience.

Available to hire

Hi, I’m Serena Pereyra, a Marketing Designer with 4 years of experience designing UI assets, landing pages, and digital interfaces for ecommerce and marketing environments.

I have hands-on experience with Figma, responsive design, and visual systems, and I’m currently deepening UX knowledge through formal training and applying it in my daily work. I’m eager to transition into a dedicated UX/UI role where design craft and user-centered thinking drive the product experience.

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Experience Level

Expert
Expert
Expert

Language

English
Advanced
Spanish; Castilian
Fluent
German
Beginner

Work Experience

Marketing Designer at Miva
October 1, 2024 - May 1, 2026
Designed UI assets and interface components for ecommerce clients, including landing pages, banners, and promotional visuals. Adapted layouts to responsive structures for desktop and mobile, ensuring visual consistency across breakpoints. Applied UX principles to improve engagement on marketing pages. Collaborated with marketing and product teams to iterate on design deliverables aligned with campaign goals. Created visual materials for sales presentations and digital campaigns using Figma and PowerPoint.
Graphic Designer at TKL E-commerce (Farmacias)
July 1, 2023 - May 31, 2024
Designed ecommerce visuals including product imagery, banners, and promotional campaigns. Contributed to UX/UI redesign initiatives focused on improving the online shopping experience, including navigation structure and category layout. Worked directly with the VTEX ecommerce platform to adapt content for usability and conversion. Optimized visual layout of product pages with attention to hierarchy and scanability.
Graphic Designer at La Pausa Studio
May 1, 2021 - February 28, 2023
Developed branding systems and digital campaigns for multiple clients across diverse industries. Designed visual identities, social media content, and motion/video materials aligned with brand strategy. Managed projects from brief to delivery, maintaining close client communication and design consistency.

Education

Interface Design in Figma at UTN
January 1, 2025 - June 12, 2026
UX/UI Design at Coderhouse
January 1, 2023 - June 12, 2026
Digital Graphic Design at Universidad Da Vinci
January 1, 2024 - June 12, 2026

Qualifications

Interface Design in Figma
January 1, 2025 - June 12, 2026
UX/UI Design
January 1, 2023 - June 12, 2026
Digital Graphic Design
January 1, 2024 - June 12, 2026

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment, Education