Available to hire
Data & analytics professional passionate about tracking, measurement, and CRO strategies across the full funnel. I work with GA4 and Adobe Analytics, define measurement plans, validate implementations, and build dashboards using Power BI, Tableau, and Looker/BigQuery & Looker Studio setups.
I also teach and share knowledge (IEBS and UOC), combining practical digital analytics experience with data visualization and A/B testing/multivariate experimentation to improve performance, activation, and conversion outcomes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Digital Analyst & CRO at Bauer Media Group
March 1, 2022 - PresentData Analyst & CRO (Digital Analyst / CRO) at Bauer Media Group
March 1, 2022 - PresentData Analyst & CRO Strategies (Digital Analyst / CRO) at Bauer Media Group
March 1, 2022 - PresentData analytics and CRO work including API connections, BigQuery connections, A/B testing, CRO proposals, and data visualization. Performance analysis and campaign analysis, plus technical configuration for Google Analytics (GA3/GA4) and Adobe Analytics, including Google Tag Manager (GTM) setup.
Data Analyst & CRO strategies at Bauer Media Group
March 1, 2022 - PresentWorking on data analytics, API connections, BigQuery connections, and A/B testing. Delivering CRO proposals, data visualization, performance and campaign analysis. Technical configuration for Google Analytics UA/GA4 and Adobe Analytics, including GTM configuration.
Freelance Digital Business Analyst & CRO at e-pik Company
March 1, 2021 - March 1, 2022Data analytics and CRO activities including API connections, BigQuery connections, A/B testing, CRO strategies, data visualization, performance analytics, and campaign analysis. Technical configuration for Google Analytics (GA3/GA4) and Adobe Analytics including GTM configuration.
Digital Data Analyst & CRO strategies at Afrepi k? (Freelance company named “epik Company”)
March 1, 2021 - March 1, 2022Data analytics and API connections; BigQuery connections; A/B testing; CRO strategies; data visualization; performance analytics and campaign analysis. Technical configuration for Google Analytics UA/GA4 and Adobe Analytics, along with GTM configuration.
Digital Analyst (GA4 / Adobe Analytics) - Digital Analytics at Merkle Inc (DivisaDero)
April 1, 2019 - March 1, 2021Digital analysis using Google Analytics and Adobe Analytics. Visualization using Tableau and Power BI. Campaign measurement and parametrization. CRO strategies implementation using A/B testing and/or multivariate testing. Technical configuration and implementation of digital analytics tools (GTM). Validation and auditing of digital analytics implementations. Preparation of reports/dashboards based on client needs, and creation/delivery of training content in Spanish and English.
Data Analyst & CRO strategies (Digital and data analyst) at Merkele Inc (Divisadero)
April 1, 2019 - March 1, 2021Digital analysis using Google Analytics and Adobe Analytics; visualization and reporting with tools such as Tableau, Data Studio and Power BI. Measurement and parameterization of campaigns. CRO implementation via A/B testing and/or multivariate testing. Technical configuration and implementation of digital analytics tools (GTM), including validation/auditing of tracking setups. Preparation of reports/dashboards based on customer needs and creation of training content for delivery in Spanish and English.
Market Analyst / Marketing Analyst (Digital Analytics & Support) at Marketing (WAM) / Market Assistant (as listed)
February 1, 2018 - April 1, 2019Support business development and sales teams. Technical support for creating reports and dashboards, campaign measurement and parametrization, web analytics (Google Analytics), validation and auditing of digital analytics tools, Salesforce and Pardot reporting, and monthly preparation of analytical reports including KPIs and monitoring of actions and active campaigns with detailed conclusions.
Market Analyst / Marketing Analyst at Mercerter/Marketera? (Marketing team listed as “Marketing Analyst”)
February 1, 2018 - April 1, 2019Support for business development and sales; technical support for creating reports and dashboards. Measurement and parameterization of campaigns. Web analytics (Google Analytics and other tools), validation and auditing of digital analytics tools. Responsibilities in monthly analytical reporting including KPIs, monitoring of actions and active campaigns, and detailed conclusions. Support for Salesforce and Pardot reporting.
Digital Data Analyst / Marketing Assistant at Premiere Textiles Ltd
November 1, 2016 - June 1, 2017Support for marketing analytics and reporting (web analytics and campaign-related reporting implied by the resume section).
Education
Master's degree in e-Commerce at Universidad Complutense de Madrid
January 1, 2017 - January 1, 2018Bachelor's degree in Marketing and Business Research at Universidad de Sevilla
January 1, 2012 - January 1, 2016Master’s degree in E-commerce at Universidad Complutense de Madrid
January 1, 2017 - January 1, 2018Bachelor’s degree in Marketing and Business Research at Universidad de Sevilla
January 1, 2012 - January 1, 2016Qualifications
Graphic design course (completed)
January 11, 2030 - August 24, 2026Graphic design course
January 1, 2020 - August 24, 2026Industry Experience
Education, Media & Entertainment, Professional Services, Retail, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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