Own and optimise a multi-account portfolio, acting as the main point of contact for performance, investment and growth initiatives. Analyze performance data to identify growth drivers, gaps and opportunities across acquisition and conversion funnels. Build structured business diagnoses by combining campaign data, funnel performance and demand trends. Align marketing actions with business objectives and seasonal demand, using insights and CRM automation to improve efficiency.

Digital Marketing at Voone

May 1, 2025 - Present

Co-leading the development of a platform designed to automate customer service and communication through AI-powered tools. Creating scalable solutions that combine voice and chat automation with intelligent knowledge management to improve the overall user experience. Led growth strategies across multiple client accounts, owning performance outcomes and media efficiency.

Marketing Specialist at LaLiga Incremental Growth

February 1, 2022 - April 1, 2023

Supported the planning and execution of digital marketing campaigns. Coordinated with internal teams and external agencies to ensure strategic and operational alignment. Analysed campaign performance and contributed insights for continuous optimisation.

Ad Operations at Havas Media Group

February 1, 2022 - April 1, 2023

Managed and trafficked digital advertising campaigns across multiple ad servers. Set up and monitored campaigns using ad verification and tracking platforms. Supported campaign validation, reporting and performance monitoring.