Sérgio Guarda

Available to hire

Hi, I’m Sérgio Guarda, a graphic and visual designer based in The Hague with 20+ years of experience across branding, editorial, packaging, and digital design.

About

Hi, I’m Sérgio Guarda, a graphic and visual designer based in The Hague with 20+ years of experience across branding, editorial, packaging, and digital design. I build cohesive visual identities and scalable design systems, bringing a strong typographic and print-production foundation into modern UI/UX workflows.

I love bridging design disciplines—translating strategy into high-impact assets for both web and print. From responsive Figma layouts and Webflow builds to custom illustration, motion graphics, and social media visuals, I help clients turn ideas into clear, memorable experiences—supported by tools like Adobe Creative Cloud, Figma, and Webflow.

  • Joined March 2026

Languages

  • PortugueseFluent
  • EnglishAdvanced
  • Spanish; CastilianBeginner

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education
  • Software & Internet
  • Retail

Projects · 6

Print and digital marketing materials designed for Ember, delivering a cohesive visual system to support product promotion across retail, web, and social media platforms.

  • Art Director
  • Brand Designer
  • Graphic Designer
  • +1

Branding and web design concept for a small, family-owned brewery. Rooted in tradition and craftsmanship, the visual identity blends authentic character with a modern, approachable aesthetic, creating a distinctive brand that celebrates the passion behind every brew.

  • Art Director
  • Brand Designer
  • Graphic Designer
  • +1

Brand identity for the Sassafras Hair Salon based in Amsterdam. The main goal was to create a simple and minimalist style that could reflect a welcome and fun atmosphere.

  • Art Director
  • Brand Designer
  • Graphic Designer
  • +1

Development of print and digital marketing assets for Belkin, ensuring consistent brand presentation and impactful product communication across retail, web, and social media platforms.

  • Art Director
  • Brand Designer
  • Graphic Designer
  • +1

Print and digital marketing materials developed for Linksys, focusing on cohesive visual communication across multiple platforms to support the promotion of its electronic products.

  • Art Director
  • Brand Designer
  • Graphic Designer
  • +1

Visual Identity & Website Design for Salon Wren, a modern hair salon defined by a welcoming atmosphere and a contemporary, sophisticated approach.

  • Art Director
  • Brand Designer
  • Graphic Designer
  • +1

Work experience· 9 roles

Freelancer Visual DesignerJan 2017 – Present · 9 yrs 11 mos

Conceptualize and deliver branding & visual identity systems and scalable design systems for digital and print. Create high-fidelity responsive UI/UX layouts in Figma and deploy functional web experiences via Webflow. Produce custom illustrations and strategic social media design, and create motion graphics, videos, and animations to accelerate ideation and visual storytelling using AI-powered creative tools.

Visual Designer · Self-employed (Freelancer)Jan 2017 – Present · 9 yrs 11 mos

Provide print, packaging, editorial, branding & visual identity, illustration and digital design services for a diverse client base; develop cohesive brand systems and visual language.

Senior Graphic Designer · 113dc CommunicationJan 2016 – Jan 2016 · 1 mo

Contributed to print, packaging, editorial and branding campaigns; created illustrations and visual identities; supported production and quality control.

Art Director · Friday CommunicationJan 2016 – Jan 2016 · 1 mo
Layout Developer · Aymará EducationJan 2015 – Jan 2015 · 1 mo
Senior Graphic Designer · Lealtà CommunicationJan 2010 – Jan 2015 · 5 yrs 1 mo
Graphic Designer · Smart AgencyJan 2006 – Jan 2009 · 3 yrs 1 mo
Jr. Graphic Designer · Len DesignJan 2005 – Jan 2005 · 1 mo

Education

Bachelor’s Degree in Design · Mackenzie University2000 – 2004
Bachelor’s Degree in Design · Mackenzie University2000 – 2004

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