I’m a digital marketing specialist with the experience in full-funnel campaign strategy from paid media (Meta, Google, TikTok) to SEO and website optimization. I led innovative projects like Turkey’s first 3D programmatic OOH campaign and managed digital media for global CSR initiatives.…

SERRA KAHRAMAN ÖCAL

I’m a digital marketing specialist with the experience in full-funnel campaign strategy from paid media (Meta, Google, TikTok) to SEO and website optimization. I led innovative projects like Turkey’s first 3D programmatic OOH campaign and managed digital media for global CSR initiatives.…

Available to hire

I’m a digital marketing specialist with the experience in full-funnel campaign strategy from paid media (Meta, Google, TikTok) to SEO and website optimization. I led innovative projects like Turkey’s first 3D programmatic OOH campaign and managed digital media for global CSR initiatives.

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Skills

Experience Level

Language

Turkish
Fluent
English
Advanced
Dutch
Intermediate
German
Intermediate

Work Experience

Digital Marketing Manager at Ghent Software
September 1, 2025 - Present
Leading 360° marketing strategy for a B2B software startup in direct collaboration with the co-founders, aligning operational tasks with business growth.
Digital Marketing Specialist at L'Oréal Istanbul
May 1, 2022 - July 1, 2024
Led digital marketing strategy for L’Oréal Paris skincare category across paid (Facebook, Google, TikTok, YouTube) and organic media channels; drove notable revenue growth; launched innovative media projects and managed website performance and CSR campaigns.
SEO & Content Analyst at OptDCom Istanbul (Digital Marketing Agency)
February 1, 2022 - May 1, 2022
Applied on-page and off-page SEO strategies to drive traffic and improve SERP rankings; conducted keyword research using Google Keyword Planner, Ahrefs, and Semrush; supported content creation and optimization.
Product and Portfolio Management Intern at QNB Finansbank
January 1, 2020 - December 31, 2020
Assisted Miles & Smiles team with regular reporting, including targeted application reports, campaign reports, and customer complaint reports.
Marketing Intern at New Fashion Zone
January 1, 2019 - December 31, 2019
Conducted market and partner research for France and Germany to support expansion and collaborations.

Education

Bachelor's Degree in International Trade at Bogazici University
January 1, 2017 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet

Skills

Experience Level