Available to hire
Digital Marketing and Growth professional with 7+ years of experience driving brand visibility, lead generation, and revenue growth through data-driven digital strategies. Experienced working with global brands and startups to develop high-impact campaigns across social media, paid advertising, and influencer marketing.
Skilled at connecting marketing strategy with business outcomes, managing client relationships, and leveraging marketing technologies to increase engagement and conversion. Passionate about AI-driven marketing tools, automation, and scalable growth strategies.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Portuguese
Fluent
Spanish; Castilian
Intermediate
Italian
Intermediate
German
Beginner
Work Experience
Branding Coordinator at Better Bear (Happy Mammoth & Beyond Alpha)
January 1, 2026 - PresentDeveloped and launched cross-channel marketing campaigns, aligning social media, paid ads, and email marketing to create a cohesive growth funnel. Restructured marketing team workflow to improve collaboration across ads, email, and content, enabling faster campaign execution and clearer performance tracking. Supported growth-focused strategies with analytics insights to optimize content performance, audience targeting, and conversions.
Global Social Media Manager at Happy Mammoth & Beyond Alpha
January 1, 2025 - December 31, 2026Scaled social media presence from ~400K to 600K followers through optimized short-form content, creator collaborations, and data-driven engagement. Built foundational content formats, positioning, and community storytelling for early-stage brands. Led brand repositioning and visual strategy; managed ~15 influencer partnerships per month to expand reach and acquisition.
Senior Social Media Manager at Jung von Matt (Opel, Volkswagen, BMZ, Essence Cosmetics)
January 1, 2023 - December 31, 2025Led global social media and engagement strategy across TikTok, Instagram, and Facebook for fashion-forward and automotive brands. Drove 13M+ views and boosted community interaction by 25% MoM; directed content moderation and tone alignment with luxury aesthetics. Used Sprinklr and sentiment analysis to generate performance insights. Managed a team of 4 creatives and community managers.
Global Social Community Manager at Publicis Groupe (NIVEA)
January 1, 2022 - December 31, 2023Spearheaded TikTok global strategy and community building, growing audience from 10K to 1M followers in 6 months. Monitored sentiment in real time to inform campaign adjustments and creative ideation. Collaborated with influencer partners and regional teams to activate localized campaigns aligned with global objectives. Delivered recurring performance reports.
Social Media & Community Specialist at EssilorLuxottica (LensCrafters, OPSM, Laubman&Pank)
July 1, 2021 - May 31, 2022Owned publishing and engagement strategy for global social platforms, achieving a 20% lift in interaction rate. Translated brand storytelling into daily touchpoints with users, turning DMs and comments into conversions. Ensured content excellence in coordination with global teams, maintaining luxury positioning and digital visual identity.
Customer Care & Community Specialist at Wise
January 1, 2020 - July 31, 2021Produced educational content including YouTube videos achieving 100K+ views in the first month, improving product clarity. Built FAQs and CRM-driven feedback loops bridging customer concerns with product and social media solutions. Used Zendesk and internal CRM tools to track support sentiment and online brand reputation.
Digital Marketing Manager at Freelancer (Asia m, GlasArt, ByNach t)
January 1, 2019 - December 31, 2024Delivered end-to-end content strategies for wellness and fashion clients, boosting engagement by 10%+ and improving site retention by 18%. Built content calendars, optimized UGC opportunities, and executed data-informed adjustments based on analytics and KPIs.
Internship | Marketing & Communication at Parfois
August 1, 2018 - December 31, 2018Analyzed retail sentiment pre- and post-campaigns via social listening and consumer tracking tools. Led internal gamification pilot project, improving employee retention by 10% in 3 months.
Education
M.B.A.: Fashion Business at FAAP (São Paulo, Brazil)
January 11, 2030 - March 30, 2026M.A.: Design Management | Marketing at IADE, Faculdade de Design, Tecnologia e Comunicação (Lisbon, Portugal)
January 11, 2030 - March 30, 2026M.A.: Marketing Management at Sapienza University of Rome (Rome, Italy)
January 11, 2030 - March 30, 2026B.A.: Architecture and Urbanism at UNIT (Aracaju, Brazil) & Kent State University (Kent, Ohio, USA)
January 11, 2030 - March 30, 2026Qualifications
Industry Experience
Manufacturing, Media & Entertainment, Retail, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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