Florencia Ruiz

I am a Product Designer with experience turning complex business logic into intuitive, user-centered digital products. My background in law brings a strong analytical mindset, allowing me to navigate complex environments and align user needs with business goals. I work across the full product lifecycle, from research to high-fidelity execution, ensuring solutions are clear, scalable, and grounded in real user needs. Outside of work, I find inspiration in the intersection of art and fashion, always exploring new perspectives to bring into my design practice.