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I am a Product Designer with experience turning complex business logic into intuitive, user-centered digital products. My background in law brings a strong analytical mindset, allowing me to navigate complex environments and align user needs with business goals. I work across the full product lifecycle, from research to high-fidelity execution, ensuring solutions are clear, scalable, and grounded in real user needs. Outside of work, I find inspiration in the intersection of art and fashion, always exploring new perspectives to bring into my design practice.…I am a Product Designer with experience turning complex business logic into intuitive, user-centered digital products. My background in law brings a strong analytical mindset, allowing me to navigate complex environments and align user needs with business goals. I work across the full product lifecycle, from research to high-fidelity execution, ensuring solutions are clear, scalable, and grounded in real user needs. Outside of work, I find inspiration in the intersection of art and fashion, always exploring new perspectives to bring into my design practice.

Florencia Ruiz

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I am a Product Designer with experience turning complex business logic into intuitive, user-centered digital products. My background in law brings a strong analytical mindset, allowing me to navigate complex environments and align user needs with business goals. I work across the full product lifecycle, from research to high-fidelity execution, ensuring solutions are clear, scalable, and grounded in real user needs. Outside of work, I find inspiration in the intersection of art and fashion, always exploring new perspectives to bring into my design practice.…I am a Product Designer with experience turning complex business logic into intuitive, user-centered digital products. My background in law brings a strong analytical mindset, allowing me to navigate complex environments and align user needs with business goals. I work across the full product lifecycle, from research to high-fidelity execution, ensuring solutions are clear, scalable, and grounded in real user needs. Outside of work, I find inspiration in the intersection of art and fashion, always exploring new perspectives to bring into my design practice.

Available to hire

I am a Product Designer with experience turning complex business logic into intuitive, user-centered digital products. My background in law brings a strong analytical mindset, allowing me to navigate complex environments and align user needs with business goals. I work across the full product lifecycle, from research to high-fidelity execution, ensuring solutions are clear, scalable, and grounded in real user needs. Outside of work, I find inspiration in the intersection of art and fashion, always exploring new perspectives to bring into my design practice.

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

UX/UI Designer at Syklo app

February 1, 2021 - September 1, 2024

Collaborated closely with front-end developers, integrating Figma and Adobe XD designs, improving usability, and leading A/B testing, resulting in a significant increase in user satisfaction and retention.

Digital Marketing Strategy at Syklo app

February 1, 2021 - September 1, 2024

Designed and executed data-driven marketing campaigns across LATAM markets, driving user acquisition and brand positioning through high-converting ad creatives and segmenting audiences for personalized campaigns.

Junior UX/UI Designer at Freelance projects

January 1, 2021 - April 1, 2022

Designed key modules for creative teams, enhanced usability through user research, and implemented A/B testing to drive feature adoption.

Product Designer at Project COR

November 1, 2024 - February 1, 2026

End-to-end product design including UX/UI, information architecture, and usability testing, aligning solutions with user needs and business goals.