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I’m Suzanne Franco, a senior writer, editor, and content strategist with 18+ years of experience helping businesses turn complex research, product detail, and commercial insight into clear, accurate content for executive, customer, and buyer audiences. My work spans research-led thought leadership, B2B and SaaS messaging, technical documentation, corporate communications, and editorial quality assurance—often shaped by deep familiarity with survey research and analysis. In recent years I’ve been heavily focused on US-facing long-form SEO, GEO-aware structure, and conversion-ready content workflows, while also supporting confidential buyer-facing M&A materials and international SaaS documentation. I’m known for quickly understanding technical subjects, guiding structured drafting with consistent US style, and translating data and stakeholder input into compelling narratives that are ready to publish and aligned to business goals.…I’m Suzanne Franco, a senior writer, editor, and content strategist with 18+ years of experience helping businesses turn complex research, product detail, and commercial insight into clear, accurate content for executive, customer, and buyer audiences. My work spans research-led thought leadership, B2B and SaaS messaging, technical documentation, corporate communications, and editorial quality assurance—often shaped by deep familiarity with survey research and analysis. In recent years I’ve been heavily focused on US-facing long-form SEO, GEO-aware structure, and conversion-ready content workflows, while also supporting confidential buyer-facing M&A materials and international SaaS documentation. I’m known for quickly understanding technical subjects, guiding structured drafting with consistent US style, and translating data and stakeholder input into compelling narratives that are ready to publish and aligned to business goals.

Suzanne Franco

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I’m Suzanne Franco, a senior writer, editor, and content strategist with 18+ years of experience helping businesses turn complex research, product detail, and commercial insight into clear, accurate content for executive, customer, and buyer audiences. My work spans research-led thought leadership, B2B and SaaS messaging, technical documentation, corporate communications, and editorial quality assurance—often shaped by deep familiarity with survey research and analysis. In recent years I’ve been heavily focused on US-facing long-form SEO, GEO-aware structure, and conversion-ready content workflows, while also supporting confidential buyer-facing M&A materials and international SaaS documentation. I’m known for quickly understanding technical subjects, guiding structured drafting with consistent US style, and translating data and stakeholder input into compelling narratives that are ready to publish and aligned to business goals.…I’m Suzanne Franco, a senior writer, editor, and content strategist with 18+ years of experience helping businesses turn complex research, product detail, and commercial insight into clear, accurate content for executive, customer, and buyer audiences. My work spans research-led thought leadership, B2B and SaaS messaging, technical documentation, corporate communications, and editorial quality assurance—often shaped by deep familiarity with survey research and analysis. In recent years I’ve been heavily focused on US-facing long-form SEO, GEO-aware structure, and conversion-ready content workflows, while also supporting confidential buyer-facing M&A materials and international SaaS documentation. I’m known for quickly understanding technical subjects, guiding structured drafting with consistent US style, and translating data and stakeholder input into compelling narratives that are ready to publish and aligned to business goals.

Available to hire

I’m Suzanne Franco, a senior writer, editor, and content strategist with 18+ years of experience helping businesses turn complex research, product detail, and commercial insight into clear, accurate content for executive, customer, and buyer audiences. My work spans research-led thought leadership, B2B and SaaS messaging, technical documentation, corporate communications, and editorial quality assurance—often shaped by deep familiarity with survey research and analysis.

In recent years I’ve been heavily focused on US-facing long-form SEO, GEO-aware structure, and conversion-ready content workflows, while also supporting confidential buyer-facing M&A materials and international SaaS documentation. I’m known for quickly understanding technical subjects, guiding structured drafting with consistent US style, and translating data and stakeholder input into compelling narratives that are ready to publish and aligned to business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Business Analyst Writer at Benchmark International

May 1, 2026 - July 31, 2026

Produced buyer-facing Confidential Information Memoranda, teasers, opportunity listings, financial highlights, management profiles, and buyer opportunity narratives for companies preparing to go to market. Analysed client questionnaires, financial and operational information, market context, company histories, and transaction-team input to build accurate, commercially positioned documents. Managed confidential source material and cross-functional review cycles, applying editorial judgement through revisions, approvals, and final document quality assurance.

Senior Editor / Writer at Digital Authority Partners

May 1, 2025 - February 28, 2026

Led final editorial review and optimisation of long-form SEO content for US healthcare, legal, and B2B SaaS clients, ensuring accuracy, authority, strategic alignment, and publication readiness. Edited landing pages and long-form content to strengthen messaging, conversion flow, search visibility, and E-E-A-T; improved structure for GEO-aware readability while maintaining client-specific brand voice. Guided writers with structured feedback and maintained consistent US spelling and editorial standards across high-volume workflows.

Technical Writer (Part-Time Contract) at BoxCommerce

June 1, 2024 - December 31, 2025

Developed user guides, help articles, knowledge base content, release notes, and product communications for an international SaaS and eCommerce platform. Translated complex product functionality into clear how-to content to support user understanding, adoption, and self-service. Worked with product, support, marketing, and technical teams to validate information, manage revisions, and create SEO-informed articles and website/product updates.

Marketing Copywriter (Freelance Contract) at Fireworks Marketing Agency

June 1, 2023 - December 31, 2023

Produced and edited blogs, website copy, social content, and educational scripts aligned to brand voice, SEO best practice, and audience intent. Repurposed long-form and video content into clear, platform-specific assets for broader audiences.

Lead Copywriter / Content Creator (Freelance Contract) at Suzanne Franco | TOP Marketing Agency

June 1, 2022 - December 31, 2022

Led copywriting for US digital campaigns across blogs, websites, email, and social media, informed by audience research and marketing strategy. Conducted marketing research, audience surveys, and insight reporting to support campaign positioning and segmentation.

Communications Writer at Vinton Group

March 1, 2020 - July 31, 2021

Developed internal and external corporate communications, feature articles, blogs, social content, website copy, mailshots, and press releases while maintaining consistent stakeholder messaging.

Survey Editorial Manager at ITWeb Technology Media

September 1, 2012 - February 29, 2020

Managed research-led editorial and survey projects from client brief and questionnaire design through data analysis, report writing, and publication. Designed logic-based business technology surveys and translated response data into insight reports, thought leadership, digital and print features, and actionable recommendations. Coordinated with clients and subject-matter experts across enterprise technology sectors to maintain accuracy, deadlines, editorial quality, and audience relevance.

Copywriter / Research (Freelance) at DB Schenker

January 1, 2012 - September 30, 2012

Researched and wrote historical and corporate content for a company-wide publication, structuring long-form material for narrative clarity and factual accuracy.

Copywriter / Project Coordinator at Vodacom

January 1, 2009 - August 31, 2011

Produced HR, cultural diversity, CEO report, management update, and strategic project communications.

Marketing Copywriter at TransUnion

July 1, 1999 - April 30, 2008

Created website, email, press release, marketing, and customer communications for an international information and insights business serving US and South African markets.